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DIY Social Media Management

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These slides were used in a February 22nd, 2012, webinar for Nonprofit Webinars by Amy Sample Ward. Learn more at http://amysampleward.org

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DIY Social Media Management

  1. 1. DIY TOOLS FOR SOCIALMEDIA MANAGEMENT
  2. 2. AGENDA  Listening Dashboard  Content Map  Content Calendar  DIY Tools
  3. 3. LISTENING DASHBOARD  Save time looking for news  Monitor multiple channels at once  Track your organization and your cause  Create a shared tracking space for your team or whole organization
  4. 4. LISTENING WITH RSS
  5. 5. LISTENING WITH RSS
  6. 6. LISTENING WITH RSS  Twitter search  News sites  Blogs and blog networks  Technorati  Digg  Blogpulse  Boardreader
  7. 7. LISTENING WITH ALERTS
  8. 8. LISTENING WITH TWITTER
  9. 9. LISTENING DASHBOARD
  10. 10. LISTENING DASHBOARD
  11. 11. USING THE DAHSBOARD
  12. 12. USING THE DASHBOARD
  13. 13. USING THE DASHBOARD HSUS is tracking: Theirown name including acronyms, misspellings Current issues that people are talking about Detractors and Competition Prominent people in their org
  14. 14. CONTENT MAP
  15. 15. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  16. 16. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  17. 17. STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  18. 18. CONTENT MAP TEMPLATE>> Get this template! http://bit.ly/DIYtemplate
  19. 19. USING THE CONTENT MAP  Staff create content, events, media  Reference content map  Share content with appropriate staff for posting to channels  Make notes for tracking  Update map as necessary  Use regularly for meetings and planning
  20. 20. CONTENT CALENDAR  Easy reference  Coordinated messages  Supports tracking and segmenting  Ensure people receive appropriate amount of messages  Create multiple touchpoints  ID traffic sources
  21. 21. CONTENT CALENDAR TOOLS  Google calendar  Divvy  Shared calendar of your preference!
  22. 22. CONTENT CALENDAR TIPS  Create a format  Ie: Message (STAFF) – Segments, Details  Use color codes if possible  Use all-day and timed events  All-day for emails  Specific time for social media posts  All-day for blog posts
  23. 23. SOCIAL MEDIA METRICS  Track against organization goals  Update it weekly  Track over time for trends and comparison  Create goals for yearly and average  Include notes to provide context
  24. 24. GOOGLE ANALYTICS
  25. 25. ALERTS
  26. 26. METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
  27. 27. DIY TOOLS - FREE  Google Apps  Tweetdeck, Hootsuite  Bit.ly  Netvibes  Google Analytics  Storify
  28. 28. DIY TOOLS – TOOL SPECIFIC  Twitalizer  14blocks  booshaka  EdgeRank  Klout
  29. 29. DIY TOOLS – LOW COST  Hootsuite Pro  CoTweet  Small Act’s Thrive  Spredfast  Sprout Social
  30. 30. QUESTIONS?  Email: amy@nten.org  Twitter: @amyrsward  Web: http://nten.org  Blog: http://amysampleward.org
  31. 31. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/

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