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Social Media in 30 Minutes a Day WORKSHOP

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This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org

Published in: Technology, Business

Social Media in 30 Minutes a Day WORKSHOP

  1. SOCIAL MEDIA FOR SOCIAL IMPACT Even when you have only 30 minutes a day! Amy Sample Ward, NTENGrassroots & Groundwork 2012
  2. WHO’S HERE TODAY?
  3. AGENDA • Social Media Overview & Discussion • Part 1: Community Mapping • Part 2: Content Mapping • Part 3: Metrics & Evaluation • Part 4: Your 30 Min/Day • Social by Social Game • Questions & Discussion
  4. WHAT IS SOCIAL MEDIA?
  5. WHAT’S SO SPECIAL ABOUT IT? • Real-Time • Public • Shareable • Multi-directional • Personal
  6. SOCIAL MEDIA IN PRACTICE • Be Real • Be Engaging • Be Valuable
  7. WHERE DOES SOCIAL MEDIA FIT?
  8. OPPORTUNITIES WITH SOCIAL MEDIA
  9. OPPORTUNITIES WITH SOCIAL MEDIA
  10. OPPORTUNITIES WITH SOCIAL MEDIA
  11. OPPORTUNITIES WITH SOCIAL MEDIA
  12. DISCUSSION • What do you want to do with social media? • What scares you or your organization about social media? • Which organizations do you admire on social media?
  13. AGENDA • Social Media Overview & Discussion • Part 1: Community Mapping • Part 2: Content Mapping • Part 3: Metrics & Evaluation • Part 4: Your 30 Min/Day • Social by Social Game • Questions & Discussion
  14. COMMUNITYFlickr: efleming
  15. NETWORKFlickr: thefangmonster
  16. CROWDFlickr: SashaW
  17. COMMUNITY ENGAGEMENTFlickr: cambodia4kidsorg
  18. CROWDSOURCINGFlickr: James Cridland & billypalooza
  19. VALUE ADDFlickr: Hamed Saber & jimmcclarty
  20. ELEMENTS OF ENGAGEMENT
  21. TIMEFlickr: joelanman
  22. ACTIONFlickr: juniorvelo
  23. PEOPLEFlickr: rileyroxx
  24. COMMUNITY MAPPING
  25. STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
  26. STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?
  27. STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?
  28. COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity
  29. DISCUSSION • What groups and segments did you come up with? • How did you identify the goals? • Did you notice any tools that aligned with only one or two groups?
  30. AGENDA • Social Media Overview & Discussion • Part 1: Community Mapping • Part 2: Content Mapping • Part 3: Metrics & Evaluation • Part 4: Your 30 Min/Day • Social by Social Game • Questions & Discussion
  31. YOUR STORY • Sharing your knowledge and experience with other volunteers • Inspiring your friends & family to join you • Showcasing your work/organization to the crowd • Reporting your contributions to NYCares
  32. YOUR TOOLS • Phone • Computer • Software (open source options for most everything you may need) • Social networks
  33. CONTENT PLANNING
  34. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  35. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  36. STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  37. CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate
  38. DISCUSSION • What were some of your content types? • Which channels did you identify? • How did you decide which channels you marked content for?
  39. AGENDA • Social Media Overview & Discussion • Part 1: Community Mapping • Part 2: Content Mapping • Part 3: Metrics & Evaluation • Part 4: Your 30 Min/Day • Social by Social Game • Questions & Discussion
  40. WHAT’S WORKING?
  41. GOALS + METRICS • Start with your organization/department goals • Identify the data that will help tell that story • Test and modify, and again
  42. GOALS + METRICS NTEN Example: Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
  43. GOALS + METRICS NTEN Example: • % of Conversation • # of outside articles & speaking engagements by NTEN staff • RT’s • # of requests from Members for specific information • positive mentions of NTEN • guest content (NTEN blog) promotion • leading referral sites (external) • leading referral platforms (social media) • referral site w/longest on site time
  44. GOOGLE ANALYTICS
  45. ALERTS
  46. METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
  47. METRICS: REPORTING Internal reporting: •Weekly metrics for various platforms •Add metrics as you go •Look at long term, not just short term changes •Monthly reporting of trends and insights External reporting: •Share when there is something worth sharing •Reporting context, not just numbers •Ask for input and feedback
  48. DISCUSSION • What are you tracking now? • How do you think reporting could help in your organization? • What are some of the goals you identified, metrics that measured them?
  49. AGENDA • Social Media Overview & Discussion • Part 1: Community Mapping • Part 2: Content Mapping • Part 3: Metrics & Evaluation • Part 4: Your 30 Min/Day • Social by Social Game • Questions & Discussion
  50. WHAT’S MY 30 MIN LOOK LIKE?
  51. LISTENING
  52. LISTENING WITH RSS
  53. LISTENING WITH RSS
  54. LISTENING WITH ALERTS
  55. LISTENING WITH TWITTER
  56. LISTENING DASHBOARD
  57. LISTENING DASHBOARD
  58. JOINING
  59. JOINING WITH COMMENTS
  60. JOINING WITH COMMENTS
  61. JOINING WITH SIGNPOSTS
  62. CREATING
  63. CREATING PROFILES
  64. CREATING REAL PROFILES
  65. CREATING ENGAGING PROFILES
  66. CREATING VALUABLE PROFILES
  67. CREATING CONTENT
  68. AGENDA • Social Media Overview & Discussion • Part 1: Community Mapping • Part 2: Content Mapping • Part 3: Metrics & Evaluation • Part 4: Your 30 Min/Day • Social by Social Game • Questions & Discussion
  69. Tying it to your own practice Instructions: 1. Circle up in groups 2. 4-part grid 3. Lots of questions and conversation 4. Sharing with the whole room
  70. AGENDA • Social Media Overview & Discussion • Part 1: Community Mapping • Part 2: Content Mapping • Part 3: Metrics & Evaluation • Part 4: Your 30 Min/Day • Social by Social Game • Questions & Discussion
  71. RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics Books & Collections: We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/
  72. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-bas http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-sm http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-diffe http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-co http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/
  73. THANKS! AmySampleWard.org NTEN.org SocialBySocial.com @AmyRSWard amy@nten.org amy@amysampleward.org

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