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Maximizing Impact with Online Communities

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These are the slides from the 2011 National Conference on Volunteering and Service presentation from Amy Sample Ward and Laura Norvig. For more information, visit http://amysampleward.org or www.nationalservice.gov/resources

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Maximizing Impact with Online Communities

  1. 1. Maximizing Impact with Online Communities<br />
  2. 2. Amy Sample Ward, NTENLaura Norvig, NSRT<br />
  3. 3. Tell Us About YOU!<br />Why did you come? What do you want to learn in this session?<br />If you are already working within a learning community/community of practice what is it about?<br />What are some successes or challenges you have had with a community you have started or are part of?<br />Where in your work have you seen a need for a learning community/community of practice where none exists?<br />
  4. 4. Building Knowledge Sharing Networks<br />Picture of house building in progress<br />
  5. 5. COMMUNITY-CENTERED DESIGN<br />
  6. 6. Who's your community?<br />
  7. 7.
  8. 8. Where's the sweet spot?<br />
  9. 9. Which tools can help?<br />
  10. 10. What roles are needed?<br />
  11. 11. BEST PRACTICE<br /> Operate like a gardener, not a landscaper:<br /> “The Gardener creates an ecosystem open to change, available to new groups, and full of fresh opportunities to emerge naturally.  The approach is focused on organic collaboration and growth for the entire community.  The gardener is simply there to help, cultivate, and clear the weeds if/when they poke up.”<br /> Operate like a gardener, not a landscaper:<br /> “The Gardener creates an ecosystem open to change, available to new groups, and full of fresh opportunities to emerge naturally.  The approach is focused on organic collaboration and growth for the entire community.  The gardener is simply there to help, cultivate, and clear the weeds if/when they poke up.”<br />
  12. 12. No short cuts.<br />
  13. 13. No short cuts.<br />
  14. 14. No short cuts.<br />
  15. 15. Know your community.<br />
  16. 16. Know your community.<br />
  17. 17. Know your community.<br />
  18. 18. Strive to be replaced.<br />
  19. 19. Strive to be replaced.<br />
  20. 20. Strive to be replaced.<br />
  21. 21. CASE STUDIES<br />Small, closed, few tools: <br /><ul><li>Training Officer COP
  22. 22. FoodCorps Wikis</li></ul>Medium, semi-open, few tools: <br /><ul><li>VISTA Campus
  23. 23. Library Society of the World (LSW)</li></ul>Large, open, many tools<br /><ul><li>Nptech community</li></li></ul><li>
  24. 24.
  25. 25.
  26. 26. http://www.vistacampus.org<br />
  27. 27.
  28. 28.
  29. 29. 3 min<br />3 min.<br />
  30. 30. 2 hrs<br />
  31. 31. One day<br />
  32. 32. Knowledge Building in a Community is FUN!!<br />
  33. 33. Just-in-time /practical<br />Policy / legal knowledge /interpretations<br />Professional development advice<br />Humor<br />
  34. 34. Document Sharing<br />
  35. 35. NPTech Community<br />
  36. 36. Best Practices Summary<br />No Shortcuts<br />Lead by example<br />Operate in public<br />Use feedback loops<br />Know your community<br />Highlight leaders/contributors and make connections<br />Stick to your defined role, give others space to grow<br />Make mistakes, evaluate, iterate<br />Strive to be replaced<br />Encourage interaction that doesn’t rely on you<br />Reward and spotlight leaders<br />Explicitly share your tools and strategy so others can replicate<br />
  37. 37. RESOURCES<br />Links from this presentation:<br />http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/<br />http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/<br />http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/<br />http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/<br />http://socialbysocial.com<br />http://amysampleward.org<br />
  38. 38. CREDITS<br />Slide 4: http://www.flickr.com/photos/copelco/5743878770/<br />Slide 5:http://www.flickr.com/photos/lagthenoggin/19325231<br />Slide 6: http://www.flickr.comphotos/rtadlock/3055707715/<br />Slide 9: http://www.flickr.com/photos/ivanwalsh/3677282034/<br />Slide 10: http://www.flickr.com/photos/jareed/4644005084/<br />Slide 11: http://www.flickr.com/photos/zenobia_joy/2708679303/<br />Slide 13: http://www.flickr.com/photos/cesarastudillo/158254288/<br />Slide 14: http://www.flickr.com/photos/robinvanmourik/2873195670/<br />Slide 15: http://www.flickr.com/photos/78428166@N00/3868167989/<br />Slide 16: http://www.flickr.com/photos/rene_ehrhardt/2391554020/<br />Slide 17: http://www.flickr.com/photos/jaaronfarr/666261449/<br />Slide 18: http://www.flickr.com/photos/m0les/4163976843<br />Slide 19: http://www.flickr.com/photos/fernando/304012148/<br />Slide 20: http://www.flickr.com/photos/furryscalyman/312210315/<br />Slide 43: http://www.flickr.com/photos/hiddedevries/599606659/<br />
  39. 39. GAME<br />Playing the Social by Social game for<br />Community-Centered Strategy<br />Circle up in groups<br />4-part grid<br />Lots of questions and conversation<br />Sharing with the whole room<br />
  40. 40. Who's your community? <br />
  41. 41. What is the sweet spot?<br />
  42. 42. Which tools could help?<br />
  43. 43. Tools<br /><ul><li>Flickr
  44. 44. Video and audio
  45. 45. Project management online (e.g. Basecamp)
  46. 46. Project blog
  47. 47. Online Voting
  48. 48. Online maps
  49. 49. Online community (e.g. Ning)
  50. 50. Mobile messaging
  51. 51. Social networking sites (e.g. Facebook)
  52. 52. Your idea</li></ul>Email discussion group<br />Email newsletter<br />Twitter<br />Google apps<br />Delicious<br />Skype<br />Online dashboard (e.g. netvibes)<br />Wiki<br />
  53. 53. What roles are needed?<br />
  54. 54. Roles<br />Social media strategist<br />Project manager<br />Community manager<br />Admin support<br />Social reporter<br />Tech mentor<br />Tech developer<br />Key contributors<br />Your idea<br />
  55. 55. Share!<br />
  56. 56. Thanks - Keep in touch!<br />Amy Sample Ward<br />amy@nten.org<br />@amyrsward<br />nten.org<br />amysampleward.org<br />Laura Norvig<br />@lnorvig and @serviceresource<br />www.nationalservice.gov/resources<br />

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