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USING SOCIAL MEDIA                 TO TELL YOUR STORY                    AND RAISE FUNDSThanks to the session sponsor:    ...
AMY SAMPLE WARDMEMBERSHIP DIRECTOR
NTEN.ORG/PANO-MEMBERSHIP
AGENDA   •   Telling your story   •   Raising funds and reaching new people   •   Building multi-channel strategies   •   ...
TELLING YOUR STORY: WHO
COMMUNITYFlickr: efleming
NETWORKFlickr: thefangmonster
CROWDFlickr: SashaW
COMMUNITY MAPPING
STEP 1: GROUPS    Questions to ask:    Do different programs or departments connect    with different groups?    Do servic...
STEP 2: GOALS    Questions to ask:    Why does the community continuing needing your    services, programs or work?    Wha...
STEP 3: TOOLS    Questions to ask:    Where does this group already talk or engage    online?    Which tools are most appr...
COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity
TELLING YOUR STORY: WHAT
CONTENT PLANNING
STEP 1: CONTENT    Examples:    Program or service updates/changes    Staff announcements    Jobs    Volunteer opportuniti...
STEP 2: GOALS    Examples:    Increase visibility of the organization    Increase participation    Raise funds    Build le...
STEP 3: OUTLETS    Examples:    Newsletter or mailing    Email newsletter    Twitter    Facebook    LinkedIn    Website   ...
CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate
TELLING YOUR STORY: WHERE
LISTENING WITH RSS
LISTENING WITH RSS
LISTENING WITH ALERTS
LISTENING WITH TWITTER
LISTENING DASHBOARD
LISTENING DASHBOARD
GOOGLE ANALYTICS
ALERTS
METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
TELLING YOUR STORY: WHEN
TWITTER TOOLS   •   TweetWhen.com   •   WhenToTweet.com   •   TweetReports.com   •   Tweroid.com   •   TweetStats.com   • ...
FACEBOOK TOOLS   •   Edgerank   •   Booshaka   •   Insights   •   Your own tracking!
TELLING YOUR STORY: WHY
RAISING FUNDS AND REACHINGMORE PEOPLE: THE RESEARCH
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
COMMUNITY DATA
ONLINE GIVING
ONLINE GIVING
MOBILE DATA
MOBILE DATA
MOBILE EMAIL
GETTING STARTED
FIRST: LISTEN    •   Create listening dashboard    •   Identify bloggers, Twitter hashtags, and other        key words to ...
SECOND: RESPOND   •   Post comments on blog (signpost back to your       site)   •   Use hashtags, or join a Twitter chat ...
THIRD: CREATE    •   Add social media and mobile phone fields to        your profile or registration forms (within        ...
QUESTIONS?   AmySampleWard.org   NTEN.org   SocialBySocial.com   @AmyRSWard   amy@nten.org   amy@amysampleward.org
TOOLS & RESOURCES: FREE ANDLOW-COST OPTIONS
TWITTER TOOLS   •   Twitalyzer   •   14blocks   •   hashtags.org   •   Storify   •   Bit.ly, goo.gl, t.co, TinyURL, youtu....
FACEBOOK TOOLS   •   Edgerank   •   Booshaka   •   Insights   •   iPhone/Andriod/iPad   •   Tweetdeck, Hootsuite, etc.   •...
LINKEDIN TOOLS    •   Events    •   Groups and subgroups    •   Organization pages    •   Volunteering and causes    •   S...
GOOGLE TOOLS   •   Google checkout   •   YouTube Channel + livestreaming   •   Adwords   •   http://www.google.com/nonprof...
RESOURCES   Templates:   Community Map Template: http://bit.ly/DIYcommunity   Content Map Template: http://bit.ly/DIYtempl...
RESOURCES   http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza   http://amysamplewa...
Social Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise Funds
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Social Media to Tell Your Story and Raise Funds

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These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org

Published in: Technology, Business
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Social Media to Tell Your Story and Raise Funds

  1. 1. USING SOCIAL MEDIA TO TELL YOUR STORY AND RAISE FUNDSThanks to the session sponsor: #PANOAC2012
  2. 2. AMY SAMPLE WARDMEMBERSHIP DIRECTOR
  3. 3. NTEN.ORG/PANO-MEMBERSHIP
  4. 4. AGENDA • Telling your story • Raising funds and reaching new people • Building multi-channel strategies • Questions • Tools and resources
  5. 5. TELLING YOUR STORY: WHO
  6. 6. COMMUNITYFlickr: efleming
  7. 7. NETWORKFlickr: thefangmonster
  8. 8. CROWDFlickr: SashaW
  9. 9. COMMUNITY MAPPING
  10. 10. STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community to someone unfamiliar with your work, and if it is relevant to them?
  11. 11. STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?
  12. 12. STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?
  13. 13. COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity
  14. 14. TELLING YOUR STORY: WHAT
  15. 15. CONTENT PLANNING
  16. 16. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  17. 17. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  18. 18. STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  19. 19. CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate
  20. 20. TELLING YOUR STORY: WHERE
  21. 21. LISTENING WITH RSS
  22. 22. LISTENING WITH RSS
  23. 23. LISTENING WITH ALERTS
  24. 24. LISTENING WITH TWITTER
  25. 25. LISTENING DASHBOARD
  26. 26. LISTENING DASHBOARD
  27. 27. GOOGLE ANALYTICS
  28. 28. ALERTS
  29. 29. METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
  30. 30. TELLING YOUR STORY: WHEN
  31. 31. TWITTER TOOLS • TweetWhen.com • WhenToTweet.com • TweetReports.com • Tweroid.com • TweetStats.com • Twitalyzer • 14blocks
  32. 32. FACEBOOK TOOLS • Edgerank • Booshaka • Insights • Your own tracking!
  33. 33. TELLING YOUR STORY: WHY
  34. 34. RAISING FUNDS AND REACHINGMORE PEOPLE: THE RESEARCH
  35. 35. TOP 12 HIGHLIGHTS
  36. 36. TOP 12 HIGHLIGHTS
  37. 37. TOP 12 HIGHLIGHTS
  38. 38. TOP 12 HIGHLIGHTS
  39. 39. TOP 12 HIGHLIGHTS
  40. 40. TOP 12 HIGHLIGHTS
  41. 41. TOP 12 HIGHLIGHTS
  42. 42. TOP 12 HIGHLIGHTS
  43. 43. TOP 12 HIGHLIGHTS
  44. 44. TOP 12 HIGHLIGHTS
  45. 45. TOP 12 HIGHLIGHTS
  46. 46. TOP 12 HIGHLIGHTS
  47. 47. TOP 12 HIGHLIGHTS
  48. 48. TOP 12 HIGHLIGHTS
  49. 49. TOP 12 HIGHLIGHTS
  50. 50. COMMUNITY DATA
  51. 51. ONLINE GIVING
  52. 52. ONLINE GIVING
  53. 53. MOBILE DATA
  54. 54. MOBILE DATA
  55. 55. MOBILE EMAIL
  56. 56. GETTING STARTED
  57. 57. FIRST: LISTEN • Create listening dashboard • Identify bloggers, Twitter hashtags, and other key words to follow • Add agenda item to staff meetings for review of highlights or news from social channel listening
  58. 58. SECOND: RESPOND • Post comments on blog (signpost back to your site) • Use hashtags, or join a Twitter chat on relevant topic to the org/work • Encourage all staff to comment and engage
  59. 59. THIRD: CREATE • Add social media and mobile phone fields to your profile or registration forms (within reason!) • Create content for the channel based on your content map • Use segmenting or filtering options wherever possible • TRACK!
  60. 60. QUESTIONS? AmySampleWard.org NTEN.org SocialBySocial.com @AmyRSWard amy@nten.org amy@amysampleward.org
  61. 61. TOOLS & RESOURCES: FREE ANDLOW-COST OPTIONS
  62. 62. TWITTER TOOLS • Twitalyzer • 14blocks • hashtags.org • Storify • Bit.ly, goo.gl, t.co, TinyURL, youtu.be, s.coop • Tweetdeck, Hootsuite
  63. 63. FACEBOOK TOOLS • Edgerank • Booshaka • Insights • iPhone/Andriod/iPad • Tweetdeck, Hootsuite, etc. • LiveChatInc.com
  64. 64. LINKEDIN TOOLS • Events • Groups and subgroups • Organization pages • Volunteering and causes • Slides, blogs, and other apps
  65. 65. GOOGLE TOOLS • Google checkout • YouTube Channel + livestreaming • Adwords • http://www.google.com/nonprofits/
  66. 66. RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics Books & Collections: We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/ Reports: eNonprofit Benchmarks Report: http://www.e-benchmarksstudy.com/ Nonprofit Social Networking Report: http://nonprofitsocialnetworksurvey.com/
  67. 67. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-bas http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-sm http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-diffe http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-co http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/

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