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John deere india - Brand video channel case study by Studio Navans

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John deere india - Brand video channel case study by Studio Navans

  1. 1. WHY INDIA HAS BUILT THEIR OWN BRAND CHANNEL? AGRI EQUIPMENTS MANUFACTURER
  2. 2. Brand channel homepage.
  3. 3. Well-thought-out playlists.
  4. 4. Playlists contd..
  5. 5. A screenshot from a video. ‣ They’ve created a separate playlist called ‘Tractor and Tarun’, which has a series of videos under it.
  6. 6. Their channel was started some 2.5 years back.
  7. 7. BUT WHAT THEY’VE ACHIEVED IS A GREAT FEAT.
  8. 8. LET ME TELL YOU WHY: ‣Every single video they've created is a part of their strategy and addresses their users. ‣They’re consistent in publishing the videos. ‣Very smooth and reasonable integration of their product in their videos.
  9. 9. The videos are translated into di ff erent Indian languages, and they’ve created a separate playlist for each language.
  10. 10. EXCELLENT JOB
  11. 11. ‣ They've got 1.82 L brand ambassadors who will talk about them when there's a conversation on agricultural, construction, or forestry equipment. That's the power of educating your audience. ‣ All their subscribers are either their current customers or potential customers. ‣ With every new view to their videos, a customer acquisition is under progress. WHY THEY DID IT?
  12. 12. CONTD.. ‣ Their subscriber count isn't that impressive, but they are just getting started. ‣ Their focus is on North Indian and Hindi speaking states, but they’ve translated their works into other languages as well, reaching out to pan India. ‣ These 1.82 L subscribers will keep on growing and they will come back to get their queries addressed, hence the loyalty gets built. ‣ The farmers who get bene fi tted from their channel will be inclined to buy John Deere than any other brand.
  13. 13. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  14. 14. THIS IS EXACTLY WHAT WE DO.
  15. 15. Video Marketing Company www.studionavans.com A Case Study by Ideas + Production + Channel Mgmt

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