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The 4 Important video marketing metrics

These are the 4 important video marketing metrics you should keep it in mind when you start the video marketing in your organisation.

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THE4IMPORTANTVIDEO
MARKETINGMETRICS
1.VIEWCOUNT
is something that’s least helpful if we look at it with a business context.
What if there is a count of views, but with no data on who viewed it?
That is exactly what view count is.
2.PLAYRATE
is the number of people who clicked the video divided by the number of
people who had visited the page where the video is displayed. A good
play rate, which is 50 % and above, is an ideal sign of a video’s good
performance.
3.VIEWCOMPLETIONRATE
is the percentage that indicates the number of times the video is played
till the end. This directly communicates the video’s ability to hold the
audience’s attention.
4.CONVERSIONRATE
This number tells whether the video helps to achieve the marketing
purpose or not. A higher conversion rate would mean that you’ve got
the right video and appropriate CTA in converting your viewer into an
action taker of your CTA.
Video Marketing Company
www.studionavans.com
Ideas + Production + Marketing
CONTACT:
MOBILE : 98430 29750
MAIL : NAVAN@STUDIONAVANS.COM

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