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The 4 Important video marketing metrics

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THE4IMPORTANTVIDEO
MARKETINGMETRICS

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1.VIEWCOUNT
is something that’s least helpful if we look at it with a business context.
What if there is a count of views,...

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2.PLAYRATE
is the number of people who clicked the video divided by the number of
people who had visited the page where th...

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The 4 Important video marketing metrics

  1. 1. THE4IMPORTANTVIDEO MARKETINGMETRICS
  2. 2. 1.VIEWCOUNT is something that’s least helpful if we look at it with a business context. What if there is a count of views, but with no data on who viewed it? That is exactly what view count is.
  3. 3. 2.PLAYRATE is the number of people who clicked the video divided by the number of people who had visited the page where the video is displayed. A good play rate, which is 50 % and above, is an ideal sign of a video’s good performance.
  4. 4. 3.VIEWCOMPLETIONRATE is the percentage that indicates the number of times the video is played till the end. This directly communicates the video’s ability to hold the audience’s attention.
  5. 5. 4.CONVERSIONRATE This number tells whether the video helps to achieve the marketing purpose or not. A higher conversion rate would mean that you’ve got the right video and appropriate CTA in converting your viewer into an action taker of your CTA.
  6. 6. Video Marketing Company www.studionavans.com Ideas + Production + Marketing CONTACT: MOBILE : 98430 29750 MAIL : NAVAN@STUDIONAVANS.COM

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