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Kelloggs India brand video channel a case-study

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Kelloggs India brand video channel a case-study

  2. 2. There is a reason why a FMCG company runs a brand video channel.
  3. 3. Before we get into the answer, lets see their channel first.
  4. 4. They published their fi rst video 9 years ago.
  5. 5. Brand channel homepage.
  6. 6. Well-thought-out playlists.
  7. 7. Videos that are helpful to their audience
  8. 8. Not an usual sight to see a FMCG product having a nice video channel!
  9. 9. WHY A FMCG PRODUCT WOULD RUN A BRAND VIDEO CHANNEL? ‣They’ve got 67.5k subscribers who would consume their videos, and share them in their circle when they find an interesting recipe. ‣When someone is looking for a recipe, the subscribers are sure to remember Kelloggs than any other similar brand. Thanks to the loyalty that was built over the years through their content. ‣Their subscriber base would keep on increasing as they continue to publish videos with more recipes. ‣To sum it up, through their video channel, they are building a loyal fanbase for Kelloggs India.
  10. 10. WHY A FMCG PRODUCT WOULD RUN A BRAND VIDEO CHANNEL? ‣Every single video is going to work for them in the coming years. ‣Making the videos work for you demands long-term thinking.
  11. 11. Their video channel has created a following for them. And through their paid campaigns, they direct their audience to their video channel. THE REASON FOR THEIR CHANNEL
  12. 12. While they don’t ask you to buy through their campaigns, sales happen when you start to consume their videos. In this way, brand af fi nity gets built as well.
  13. 13. CLEVER JOB
  14. 14. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  15. 15. This is exactly what we do.
  16. 16. Video Marketing Company Ideas + Production + Brand channel Mgmt