Successfully reported this slideshow.
Your SlideShare is downloading. ×

A case study on kauvery hospitals Brand video channel

More Related Content

Related Books

Free with a 30 day trial from Scribd

See all

A case study on kauvery hospitals Brand video channel

  1. 1. WHY HAS BUILT THEIR OWN BRAND CHANNEL?
  2. 2. Brand channel homepage.
  3. 3. Well-thought-out playlists.
  4. 4. Patient-centric videos.
  5. 5. WHY A HOSPITAL WOULD TAKE SO MUCH EFFORT IN RUNNING A BRAND CHANNEL? ‣They’ve got around 71.2k subscribers, who would consume their videos, and share them in their circle if they find them valuable. ‣When someone is sick in their circle, the subscribers are sure to visit “Kauvery Hospital” than any other hospital. Thanks to the loyalty that was built over the years through their content. ‣Their subscriber base would keep on increasing as they continue to add value to the lives of their target audience. ‣To sum it up, through their video channel, they are marketing without directly marketing.
  6. 6. EXCELLENT JOB
  7. 7. Every single video is going to work for them in the coming years.
  8. 8. Making the videos work for you demands long-term thinking.
  9. 9. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  10. 10. This is exactly what we do.
  11. 11. Video Marketing Company www.studionavans.com Ideas + Production + Brand channel Mgmt

×