A run-through on online ads, marketing and content and how does it all work together?

1. Did a small exercise on
online ads.

2. Below are the ads I have seen/targeted on one day.
Following are the ads
I was targeted.

3. Online Ads
I’ve added my comments
next to the ads.

4. Poor targeting, I don’t know
anything about softwares.
I don’t know what Turing is.
Never heard of them earlier.
I’d most likely ignore their
ads.
Online Ads

5. Seems like, recruiting
through ads.
Will candidates click the ad
without knowing anything
about them earlier?
Online Ads

6. I know Tata.
Oh, I can shop online!
I might check out the ad.
Online Ads

7. I don’t know about them.
Seems like courses for
competitive examinations.
- It’s a digital product.
I may click the CTA if the deal
is good.
Online Ads

8. I don’t know about them.
Seems like an aggregator
app.
I may click the CTA if I order
often.
Online Ads

9. I have been seeing their ads a
lot of late.
But, they’ve only entertained
me using their commercial-
like videos. I wish they’ve
educated me about their
service.
I may not click their ad.
Online Ads

10. I know Garmin, and have
heard a lot about them.
If I’m in need of their product,
I will click their ad.
Online Ads

11. I don’t know about them.
Even though their ad looks
like they’re trying to help me,
I couldn’t understand much
from their ad copy.
I may skip.
Online Ads

12. As you have seen, there are different businesses
using online ads.
Online Ads
Literally designed for conversion.

13. Some of you might respond differently to these ads
depending on many variables.
Online Ads

14. Online Ads
But sure, you’d have got a sense
of how people think and decides
in split seconds upon seeing your
ads.

15. Content
Let’s move on to next part.

16. It is good to work on your branded content and
utilise online ads to scale up from there on.

17. Why?

18. I CAME ACROSS THIS ONLINE AD
BY A CEMENT MANUFACTURER.
D2C

21. On the surface, it may look like just another digital
ad you ignore, but it’s NOT.

23. They are addressing one of MY questions.
I’m inclined to them already.

24. Not only that, they are giving me the content form
which I’d like to consume - Videos.

26. They don’t stop there, their videos are addressing
ME.
I’d like to know more.

27. That video is linked to their brand channel on
YouTube.
I’m already on their video channel now.

29. Here, they are addressing more of my questions.

31. Without the CTA “Buy Now”,
I’m sold.

32. Because they are using online ads on top of
their content stack.

34. 1
2

35. Taking their audience
through
gentle steps.

36. Build your content stack(1), distribute your
content(2),
help them make the purchase(3).
In that order.

37. Hello! I’m Navanee Viswa,
and I help brands build their
brand video channel.
@navaneeviswa
Yes, part of your content stack.

38. DM me for a commitment-free
call for your video
content strategy.
Or SMS me at +91-98430 29750

39. Video Marketing Company
www.studionavans.com
Ideas + Production + Brand channel Mgmt