The document provides a history and overview of Videocon Industries Limited, an Indian conglomerate founded in 1984. It summarizes that Videocon was founded by N.M. Dhoot and focuses on consumer electronics and home appliances. It details Videocon's expansion over the decades into new product categories and partnerships. The document also briefly discusses Videocon's mission, vision, products, competitors, and corporate social responsibility initiatives.

1. Presented By:-
Palwinder singh
Roll no 92

2. INTRODUCTION
In1984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together with
his three sons - Venugopal, Rajkumar and Pradeep - founded VI
in technical collaboration with the Japan-based Toshiba
Corporation
N.M DHOOT Venugopal Dhoot Rajkumar Dhoot

3. HISTORY OF VIDEOCON
In 1984 Dhoot family launched Videocon International Limited
In 1987,VI started manufacturing of BW and color televisions
Within a decade,V.Dhoot family launched Videocon International ideocon
emerged as India·s leading brand of Colour Televisions
In 1989, the company launched home entertainment systems and air conditioners
In 1995, the company introduced refrigerators and coolers
in the mid-1990s,VI manufacture CRT glass shells at Gujarat

4. MILESTONES
‡
1ST TILT DRUM WASHING MACHINE
FLAT FREE REFRIGERATORS
FLAT TUBE FOR BW TV
WASHING MACHINE AS A CATEGORY
ROTARY COMPRESSSORS IN
AIRCONDITIONERS

5. Videocon VCR Ltd. in collaboration from Toshiba Japan
Videocon has tied up with Dolby Laboratories, USA, for use of Dolby
Technology
It collaborate with Samsung of Korea for manufacturing glass shells
Ithas tied up plans with Akai to jointly flat new company to market the
Akai range of products
It had entered into a joint venture with Necchi group of Italy

6. Its global partners«

7. THE VIDEOCON MISSION
CREATING HAPPINESS
ACHIEVING PROGRESS
SUSTAINING GROWTH
PURSUING EXCELLENCE
THE SOUND OF EXCELLENCE
FIRST WITH THE BEST

8. VISION
To delight and deliver beyond expectations.
Improved technology
Intrepid entrepreneur
Through ingenious strategy
Innovative products

9. Insightful marketing
Inspired thinking about future

10. PRODUCTS
Consumer Electronics
Home Appliances
Components
Office Automation
Mobile phones
Wireless
Internet
Petroleum
Satellite television
Power

11. Its market share«..

12. SWOT ANALYSIS
STRENGTH
1.Videocon has excellent brand awareness
2.Price of the Videocon is quite satisfactory to the people
3.Good Geographical coverage
4.Better product range
5.Economically strong
WEAKNESS
1.Still they need to increase the quality of the product more
2.Poor in product body designing as compared to LG Samsung

13. OPPURTUNTIES
India is a big consumer durables market and growing at 10 to 15%
Lifestyle of people has been change very much so there is demand for
premium products
Consumer durable market will become $158 billion by 2015
Overall number of rural households estimated to grow from 135
millions in 2001-02 to 158 million by 2010-2011

14. THREATS
Stiff competition from MNCs like LG,SAMSUNG,SONY
Cheaply available of chinese products
Virtually not able to establish the products for online sales
and marketing
Local brands available in the markets

15. TELECOMMUNICATIONS
Videocon Group operate the GSM mobile services
through Videocon Telecommunications Limited (VTL).VTL
was granted a licence by the Government of India to
provide unified access services in the following 21 circles
in India: Delhi, Mumbai, Tamil Nadu, Chennai, Kolkata,
Maharashtra, Gujrat, Andhra Pradesh, Karnataka, Kerala,
Haryana, Uttar Pradesh(West), Uttar Pradesh (East),
Rajasthan, Madhya Pradesh, West Bengal, Himachal
Pradesh, , Bihar, Orissa, Assam, North East, Jammu
Kashmir. It launched its services on 7 March 2010 in
Mumbai

16. Mobiles
y Videocon has launched various
new Videocon mobiles in India. All
the Videocon mobiles are becoming
popular in the Indian mobile market

17. EMPLOYEE CODE OF CONDUCT
Videocon Industries Limited set forth principles for as working with
Employees, Stakeholders and Customers. The Code of Conduct acts a
perpetual reminder of organizations accountability to build interpersonal
relations based on Integrity, Honesty, Transparency and Dignity of Human
Beings. To be an ethical values company, everyone must practice in the
process of ensuring business to be an ideal one
‡ Accountability of an employee
‡ Conflict of interest
‡ Use of assets and information confidentiality
‡ Expense reports
‡ General standards of conduct

18. COMPETITORS

19. Competitive Advantage
y Cost of production
y Largest distributed manufacturing base
across India - 12 facilities
y Managing a complex supply chain
y Backward integration
y Taking advantage of policy-friendly
locations
y Wide product portfolio

20. Challenges and Criticisms
y Competition in global CPT market
y Rapid adoption of LCD technologies
y Political risk
y A sharp drop in plasma and LCD prices
y Issue of breaking new ground in terms of
geographies
y The consumer really is not price sensitive
today

21. Corporate Social Responsiblity
Hospitals :
In the memory of founder ,Videocon runs a world class hospital with
the latest equipments, MRI, CT scan machines run by dedicated
doctors specializing in Cancer and heart surgery.The hospital is 100%
charitable and caters to the people in Indian villages which cannot
even support their families let alone afford medicines.
Schools
The group runs a world class school dreamt by our LATE
founder in the village of Gangapur, dedicated to giving high
quality high school education to underprivileged girls inspiring
them to aim higher and work for the development of the
country

22. CHARITIES :
The blood donation camp is arranged at our Dhoot
Hospital Blood Bank.
Environment :
The Company consistently pursues reduction in
energy consumption in its manufacturing process on
an ongoing basis.

23. SUGGESTION
Better scheme should be offered to retailers.
Quality of advertisements should be increased
Ties up with finance company
Improving upon picture and sound quality
Offers and schemes should given to other times of the year
also
Increase sharpness improve contrast ratio.
Rate stability is very important.
Restructuring of prices so that the middle class segment can
be penetrated deeply.

24. Future prospects
Development in the following areas through
RD
Ń Plasma Television
Ń Multimedia TV
Ń LCD LED TV
Ń Composite Home Entertainment system
Ń To work on better features, better quality
improved reliability with reduced / low prices
Go for new segments start manufacturing
mobile handsets and IT hardware

25. CONCLUSION
Only 2.73% customer is not aware of Videocon as a brand.
T.V is the main sources to know about the brand.
Festival is main reason for buying of the consumer goods.
Price is less as compare to other brand
Consumer is not satisfied by the Quality of the Videocon Especially
of T.V D.V.D.
In shop demonstrator (ISD) in all dealers, because customer buy
product on demonstration of product quality.
Point of purchase (POP) material plays a vital role in sale of the
brand

26. THANK YOU