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Video Marketing Case study - Headspace
Report
Navanee Viswa
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Video Marketing Strategist at Studio Navans
Oct. 26, 2020
•
0 likes
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254 views
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Video Marketing Case study - Headspace
Oct. 26, 2020
•
0 likes
•
254 views
Report
Marketing
A case study on Headspace's video marketing using YouTube channel.
Navanee Viswa
Follow
Video Marketing Strategist at Studio Navans
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Video Marketing Case study - Headspace
1.
VIDEO MARKETING DONE OUTSTANDING? A
Case Study
2.
WHAT WE DO
IN OUR MARKETING? 2
3.
We boast about
our services We do this - We do that - 3
4.
HERE IS A
COMPANY WHICH DOES VIDEO MARKETING IN STYLE. 4
5.
LET’S SEE WHAT
THEY HAVE DONE ON YOUTUBE? 5
6.
6
7.
7 252 VIDEOS TILL DATE.
8.
8 FIRST VIDEO BEFORE 5
YEARS.
9.
DO THEY SELL
ANY PRODUCT? 9
10.
THEY HELP YOU SLEEP
WELL, LIVE MINDFULLY, LIVE STRESS FREE THROUGH THEIR SMARTPHONE APP. 10
11.
11
12.
WHAT DID YOU
NOTICE? 12
13.
13
14.
DID YOU NOTICE? HOW
WELL THEY HAVE ORGANISED THE “SECTIONS” 14
15.
15
16.
THAT WAS THEIR
CHANNEL HOMEPAGE. WHAT DID YOU NOTICE? 16
17.
17
18.
18 AN “INTRO VIDEO”
FOR THE FIRST TIME VISITOR.
19.
19
20.
THUMBNAILS. 20
21.
21
22.
WHAT DID YOU
NOTICE? 22
23.
23 YUP, PLAYLISTS.
24.
NOW, IN LESS
THAN A DAY THEIR VIDEO GETS 1.5 K VIEWS. 24
25.
3.34 LAKH SUBS
FOR THE COURSE OF 5+ YEARS 25
26.
THEY HAVE USERS
IN 190 COUNTRIES AND AN ANNUAL REVENUE OF OVER $100 MILLION. All the 3.34L Subs are using their service or about to subscribe. 26
27.
VIDEO MARKETING IS
A COMPOUNDING EFFECT. 27 - Navanee Viswa
28.
28 BRILLIANT JOB
29.
Video Marketing Company www.studionavans.com A
Case Study by Ideas + Production + Managing your channel