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Volvo trucks video channel on YouTube - A case study
13.
‣ They've got 4.45 lakh brand ambassadors who will talk about them when
there's a conversation on trucks. That's the power of educating your followers.
‣ All their subscribers are either their current customers or potential
customers.
‣ With every new view to their videos, a customer acquisition is under
progress with almost zero CAC.
WHY THEY DO IT?