Volvo trucks video channel on YouTube - A case study

Navanee Viswa
Navanee ViswaVideo Marketing Strategist at Studio Navans
WHY VOLVO TRUCKS


BUILD


THEIR CHANNEL(S)?
1
WHY VOLVO TRUCKS


BUILD


THEIR CHANNEL(S) ON ?
2
The correct question would be,
LET’S SEE THE CHANNEL FIRST!
3
4
Playlists that
talks about
every need of
their customers
5
Unfortunately,
there is no intro
fi
lm as channel’s
trailer.
Also, there is a big scope to improve video thumbnails.
6
They have a well
organised channel
with clear sections.
7
‣ Heavy duty range


‣ Fuel efficient


‣ LNG


‣ Customer stories


‣ Live tests


‣ Driver’s world
8
Sections
9
They also have individual
channels for each region.
10
Their
fi
rst video was
published 11 years back.
THEY’VE GOT 4.45LAKH SUBSCRIBERS


IN THE COURSE


OF 11 YEARS FOR THEIR


BRAND CHANNEL.
11
12
OUTSTANDING JOB
‣ They've got 4.45 lakh brand ambassadors who will talk about them when
there's a conversation on trucks. That's the power of educating your followers.


‣ All their subscribers are either their current customers or potential
customers.


‣ With every new view to their videos, a customer acquisition is under
progress with almost zero CAC.
WHY THEY DO IT?
14
THEY KNEW THE IMPORTANCE OF OWNED MEDIA
Owned Media
Earned Media
Paid Media
Successful companies
understand the power of
owned media and


invest in it.
THIS IS EXACTLY


WHAT WE DO.
Video Marketing Company
www.studionavans.com
A Case Study by
Ideas + Production + Marketing
1 of 17

Recommended

Kelloggs India brand video channel a case-study by
Kelloggs India brand video channel   a case-studyKelloggs India brand video channel   a case-study
Kelloggs India brand video channel a case-studyNavanee Viswa
935 views17 slides
Twilio - Brand video channel study by
Twilio - Brand video channel studyTwilio - Brand video channel study
Twilio - Brand video channel studyNavanee Viswa
767 views12 slides
John deere india - Brand video channel case study by Studio Navans by
John deere india - Brand video channel case study by Studio NavansJohn deere india - Brand video channel case study by Studio Navans
John deere india - Brand video channel case study by Studio NavansNavanee Viswa
948 views15 slides
Video marketing case-study on Fisher & Paykel by
Video marketing case-study on Fisher & PaykelVideo marketing case-study on Fisher & Paykel
Video marketing case-study on Fisher & PaykelNavanee Viswa
644 views14 slides
A video marketing case study - Pipedrive by
A video marketing case study - PipedriveA video marketing case study - Pipedrive
A video marketing case study - PipedriveNavanee Viswa
918 views13 slides
Why "Self" a fitness brand build their video channel - A case study. by
Why "Self" a fitness brand build their video channel - A case study.Why "Self" a fitness brand build their video channel - A case study.
Why "Self" a fitness brand build their video channel - A case study.Navanee Viswa
767 views18 slides

More Related Content

What's hot

Why E3 R3HAB has built their video channel? by
Why E3 R3HAB has built their video channel?Why E3 R3HAB has built their video channel?
Why E3 R3HAB has built their video channel?Navanee Viswa
87 views14 slides
Why ET money build it brand channel? by
Why ET money build it brand channel?Why ET money build it brand channel?
Why ET money build it brand channel?Navanee Viswa
942 views20 slides
Why cultfit has built their brand video channel? by
Why cultfit has built their brand video channel?Why cultfit has built their brand video channel?
Why cultfit has built their brand video channel?Navanee Viswa
792 views16 slides
A case study on kauvery hospitals Brand video channel by
A case study on kauvery hospitals Brand video channelA case study on kauvery hospitals Brand video channel
A case study on kauvery hospitals Brand video channelNavanee Viswa
1.7K views12 slides
A Video Marketing case study by Navanee Viswa by
A Video Marketing case study by Navanee ViswaA Video Marketing case study by Navanee Viswa
A Video Marketing case study by Navanee ViswaNavanee Viswa
802 views35 slides
Video Marketing Case study - Headspace by
Video Marketing Case study - HeadspaceVideo Marketing Case study - Headspace
Video Marketing Case study - HeadspaceNavanee Viswa
259 views29 slides

What's hot(11)

Why E3 R3HAB has built their video channel? by Navanee Viswa
Why E3 R3HAB has built their video channel?Why E3 R3HAB has built their video channel?
Why E3 R3HAB has built their video channel?
Navanee Viswa87 views
Why ET money build it brand channel? by Navanee Viswa
Why ET money build it brand channel?Why ET money build it brand channel?
Why ET money build it brand channel?
Navanee Viswa942 views
Why cultfit has built their brand video channel? by Navanee Viswa
Why cultfit has built their brand video channel?Why cultfit has built their brand video channel?
Why cultfit has built their brand video channel?
Navanee Viswa792 views
A case study on kauvery hospitals Brand video channel by Navanee Viswa
A case study on kauvery hospitals Brand video channelA case study on kauvery hospitals Brand video channel
A case study on kauvery hospitals Brand video channel
Navanee Viswa1.7K views
A Video Marketing case study by Navanee Viswa by Navanee Viswa
A Video Marketing case study by Navanee ViswaA Video Marketing case study by Navanee Viswa
A Video Marketing case study by Navanee Viswa
Navanee Viswa802 views
Video Marketing Case study - Headspace by Navanee Viswa
Video Marketing Case study - HeadspaceVideo Marketing Case study - Headspace
Video Marketing Case study - Headspace
Navanee Viswa259 views
Advertisingpresentationrevlon by Geoff Galang
AdvertisingpresentationrevlonAdvertisingpresentationrevlon
Advertisingpresentationrevlon
Geoff Galang291 views
a perfect display solution for restaurants, bars and hotels by xScreen Interactive
a perfect display solution for restaurants, bars and hotelsa perfect display solution for restaurants, bars and hotels
a perfect display solution for restaurants, bars and hotels

More from Navanee Viswa

Why Manipal Hospitals has built their video channel?.pdf by
Why Manipal Hospitals has built their video channel?.pdfWhy Manipal Hospitals has built their video channel?.pdf
Why Manipal Hospitals has built their video channel?.pdfNavanee Viswa
30 views16 slides
Online ads, marketing, content, how does altogether work? by
Online ads, marketing, content, how does altogether work?Online ads, marketing, content, how does altogether work?
Online ads, marketing, content, how does altogether work?Navanee Viswa
229 views39 slides
Why does a D2C manufacturing company distribute their videos by paid ads? by
Why does a D2C manufacturing company distribute their videos by paid ads?Why does a D2C manufacturing company distribute their videos by paid ads?
Why does a D2C manufacturing company distribute their videos by paid ads?Navanee Viswa
780 views17 slides
Why a tyre manufacturing company runs a fantastic dining guide? michelin by
Why a tyre manufacturing company runs a fantastic dining guide? michelinWhy a tyre manufacturing company runs a fantastic dining guide? michelin
Why a tyre manufacturing company runs a fantastic dining guide? michelinNavanee Viswa
483 views21 slides
The Furrow magazine - forefather of content marketing by
The Furrow magazine - forefather of content marketingThe Furrow magazine - forefather of content marketing
The Furrow magazine - forefather of content marketingNavanee Viswa
285 views21 slides
Let your video channel works for you - Studio Navans by
Let your video channel works for you - Studio NavansLet your video channel works for you - Studio Navans
Let your video channel works for you - Studio NavansNavanee Viswa
101 views22 slides

More from Navanee Viswa(16)

Why Manipal Hospitals has built their video channel?.pdf by Navanee Viswa
Why Manipal Hospitals has built their video channel?.pdfWhy Manipal Hospitals has built their video channel?.pdf
Why Manipal Hospitals has built their video channel?.pdf
Navanee Viswa30 views
Online ads, marketing, content, how does altogether work? by Navanee Viswa
Online ads, marketing, content, how does altogether work?Online ads, marketing, content, how does altogether work?
Online ads, marketing, content, how does altogether work?
Navanee Viswa229 views
Why does a D2C manufacturing company distribute their videos by paid ads? by Navanee Viswa
Why does a D2C manufacturing company distribute their videos by paid ads?Why does a D2C manufacturing company distribute their videos by paid ads?
Why does a D2C manufacturing company distribute their videos by paid ads?
Navanee Viswa780 views
Why a tyre manufacturing company runs a fantastic dining guide? michelin by Navanee Viswa
Why a tyre manufacturing company runs a fantastic dining guide? michelinWhy a tyre manufacturing company runs a fantastic dining guide? michelin
Why a tyre manufacturing company runs a fantastic dining guide? michelin
Navanee Viswa483 views
The Furrow magazine - forefather of content marketing by Navanee Viswa
The Furrow magazine - forefather of content marketingThe Furrow magazine - forefather of content marketing
The Furrow magazine - forefather of content marketing
Navanee Viswa285 views
Let your video channel works for you - Studio Navans by Navanee Viswa
Let your video channel works for you - Studio NavansLet your video channel works for you - Studio Navans
Let your video channel works for you - Studio Navans
Navanee Viswa101 views
Royal children's hospital - Video marketing case study by Navanee Viswa
Royal children's hospital - Video marketing case studyRoyal children's hospital - Video marketing case study
Royal children's hospital - Video marketing case study
Navanee Viswa756 views
Healthcare case study by Navanee Viswa by Navanee Viswa
Healthcare case study by Navanee ViswaHealthcare case study by Navanee Viswa
Healthcare case study by Navanee Viswa
Navanee Viswa802 views
Video Marketing - A case study by Navanee Viswa by Navanee Viswa
Video Marketing - A case study by Navanee ViswaVideo Marketing - A case study by Navanee Viswa
Video Marketing - A case study by Navanee Viswa
Navanee Viswa371 views
The 4 Important video marketing metrics by Navanee Viswa
The 4 Important video marketing metricsThe 4 Important video marketing metrics
The 4 Important video marketing metrics
Navanee Viswa94 views
Content marketing by Mailchimp - A drill down by Navanee Viswa by Navanee Viswa
Content marketing by Mailchimp - A drill down by Navanee ViswaContent marketing by Mailchimp - A drill down by Navanee Viswa
Content marketing by Mailchimp - A drill down by Navanee Viswa
Navanee Viswa1.1K views
The new video content idea - Studio Navans by Navanee Viswa
The new video content idea - Studio NavansThe new video content idea - Studio Navans
The new video content idea - Studio Navans
Navanee Viswa170 views
The power of videos - Navanee Viswa by Navanee Viswa
 The power of videos - Navanee Viswa The power of videos - Navanee Viswa
The power of videos - Navanee Viswa
Navanee Viswa74 views
Why not videos - Studio Navans by Navanee Viswa
Why not videos - Studio NavansWhy not videos - Studio Navans
Why not videos - Studio Navans
Navanee Viswa42 views
Why video marketing - Studio Navans by Navanee Viswa
Why video marketing - Studio NavansWhy video marketing - Studio Navans
Why video marketing - Studio Navans
Navanee Viswa40 views
How to appear confident in front of camera by navanee viswa by Navanee Viswa
How to appear confident in front of camera by navanee viswaHow to appear confident in front of camera by navanee viswa
How to appear confident in front of camera by navanee viswa
Navanee Viswa39 views

Recently uploaded(20)

The Lore of Entelect by mike719672
The Lore of EntelectThe Lore of Entelect
The Lore of Entelect
mike71967227 views
AZoNetwork Newsletter Audiences 2024.pdf by Rebecca731061
AZoNetwork Newsletter Audiences 2024.pdfAZoNetwork Newsletter Audiences 2024.pdf
AZoNetwork Newsletter Audiences 2024.pdf
Rebecca73106159 views

Volvo trucks video channel on YouTube - A case study