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Volvo trucks video channel on YouTube - A case study

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Volvo trucks video channel on YouTube - A case study

  1. 1. WHY VOLVO TRUCKS BUILD THEIR CHANNEL(S)? 1
  2. 2. WHY VOLVO TRUCKS BUILD THEIR CHANNEL(S) ON ? 2 The correct question would be,
  3. 3. LET’S SEE THE CHANNEL FIRST! 3
  4. 4. 4 Playlists that talks about every need of their customers
  5. 5. 5 Unfortunately, there is no intro fi lm as channel’s trailer. Also, there is a big scope to improve video thumbnails.
  6. 6. 6 They have a well organised channel with clear sections.
  7. 7. 7 ‣ Heavy duty range ‣ Fuel efficient ‣ LNG ‣ Customer stories ‣ Live tests ‣ Driver’s world
  8. 8. 8 Sections
  9. 9. 9 They also have individual channels for each region.
  10. 10. 10 Their fi rst video was published 11 years back.
  11. 11. THEY’VE GOT 4.45LAKH SUBSCRIBERS IN THE COURSE OF 11 YEARS FOR THEIR BRAND CHANNEL. 11
  12. 12. 12 OUTSTANDING JOB
  13. 13. ‣ They've got 4.45 lakh brand ambassadors who will talk about them when there's a conversation on trucks. That's the power of educating your followers. ‣ All their subscribers are either their current customers or potential customers. ‣ With every new view to their videos, a customer acquisition is under progress with almost zero CAC. WHY THEY DO IT?
  14. 14. 14 THEY KNEW THE IMPORTANCE OF OWNED MEDIA
  15. 15. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  16. 16. THIS IS EXACTLY WHAT WE DO.
  17. 17. Video Marketing Company www.studionavans.com A Case Study by Ideas + Production + Marketing

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