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Why cultfit has built their brand video channel?

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Why cultfit has built their brand video channel?

  2. 2. There is a reason why a health & fitness brand runs a video channel.
  3. 3. Before we get into the answer, lets see their channel first.
  4. 4. Brand channel homepage.
  5. 5. Well-thought-out playlists.
  6. 6. Videos that are helpful to their audience.
  7. 7. Well-organised Sections.
  8. 8. WHY A HEALTH & FITNESS BRAND WOULD RUN A VIDEO CHANNEL? ‣They’ve got 9.83L subscribers, who would consume their videos, and share them in their circle when a workout resonates with them. ‣When someone is looking for a fitness service, the subscribers are sure to remember than any other similar brand. Thanks to the loyalty that was built over the years through their content. ‣Their subscriber base would keep on increasing as they continue to publish more videos that add more value to their audience. ‣To sum it up, through their video channel, they are building a loyal fanbase for their brand.
  9. 9. WHAT THEY’VE ACHIEVED IS SOMETHING COMMENDABLE ‣They published their first video on 2017 only. ‣What they have achieved in some 4 + years is something outstanding. ‣Nearly, they have published a video every alternate day. ‣With about 10 Lakh subscribers they are bound to achieve a lot.
  10. 10. Every single video is going to work for them in the coming years.
  11. 11. Making the videos work for you demands long-term thinking.
  13. 13. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  14. 14. This is exactly what we do.
  15. 15. Video Marketing Company Ideas + Production + Brand channel Mgmt