6. WHY WOULD TWILIO TAKE SO MUCH EFFORT IN
RUNNING A BRAND CHANNEL?
‣They’ve got around 64.5k subscribers, who would consume their videos, and share
them in their circle if they find them valuable.
‣When a subscriber is in need of help, he’s sure to reach out to “Twilio”. Thanks to the
loyalty that was built over the years through their content.
‣Their subscriber base would keep on increasing as they continue to add value to the
lives of their target audience.
‣To sum it up, through their video channel, they are marketing without directly