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Twilio - Brand video channel study

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Twilio - Brand video channel study

  1. 1. WHY HAS BUILT THEIR OWN BRAND CHANNEL?
  2. 2. Brand channel homepage.
  3. 3. Well-thought-out playlists.
  4. 4. Audience centric videos.
  5. 5. Clear “About” section.
  6. 6. WHY WOULD TWILIO TAKE SO MUCH EFFORT IN RUNNING A BRAND CHANNEL? ‣They’ve got around 64.5k subscribers, who would consume their videos, and share them in their circle if they find them valuable. ‣When a subscriber is in need of help, he’s sure to reach out to “Twilio”. Thanks to the loyalty that was built over the years through their content. ‣Their subscriber base would keep on increasing as they continue to add value to the lives of their target audience. ‣To sum it up, through their video channel, they are marketing without directly marketing.
  7. 7. EXCELLENT JOB
  8. 8. Every single video is going to work for them in the coming years.
  9. 9. Making the videos work for you demands long-term thinking.
  10. 10. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  11. 11. This is exactly what we do.
  12. 12. Video Marketing Company www.studionavans.com Ideas + Production + Brand channel Mgmt

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