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Damac properties Brand video channel

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WHY PROPERTIES


BUILD


THEIR CHANNEL?
1

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WHY PROPERTIES


BUILD


THEIR BRAND CHANNEL ON ?
2
THE CORRECT QUESTION WOULD BE,

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LET’S SEE THEIR CHANNEL
FIRST!
3

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Damac properties Brand video channel

  1. 1. WHY PROPERTIES BUILD THEIR CHANNEL? 1
  2. 2. WHY PROPERTIES BUILD THEIR BRAND CHANNEL ON ? 2 THE CORRECT QUESTION WOULD BE,
  3. 3. LET’S SEE THEIR CHANNEL FIRST! 3
  4. 4. 4 Playlists that talks about their projects
  5. 5. 5 Unfortunately, there is no intro fi lm as channel’s trailer. Also, there is a big scope to improve video thumbnails.
  6. 6. 6 Their fi rst video was published 8 years back.
  7. 7. THEY’VE GOT 10.9 K SUBSCRIBERS IN THE COURSE OF 8 YEARS FOR THEIR BRAND VIDEO CHANNEL. 7
  8. 8. 8 GOOD JOB
  9. 9. ‣ They've got 10.9 K brand ambassadors who will talk about them when there's a conversation on properties. That's the power of educating your followers and keeping them updated. ‣ All their subscribers are either their current customers or potential customers. ‣ With every new view to their videos, a customer acquisition is under progress with almost zero CAC. ‣ 10.9 K subscribers are not much impressive but given the ticket size, it is a great number. WHY THEY DO IT?
  10. 10. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  11. 11. THIS IS EXACTLY WHAT WE DO.
  12. 12. Video Marketing Company www.studionavans.com A Case Study by Ideas + Production + Marketing

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