‣ They've got 10.9 K brand ambassadors who will talk about them when there's
a conversation on properties. That's the power of educating your followers and
keeping them updated.
‣ All their subscribers are either their current customers or potential customers.
‣ With every new view to their videos, a customer acquisition is under progress
with almost zero CAC.
‣ 10.9 K subscribers are not much impressive but given the ticket size, it is a
WHY THEY DO IT?
understand the power of
owned media and
invest in it.