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A video marketing case study of Bodybuilding.com

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A video marketing case study of Bodybuilding.com

  1. 1. HOW SUCCESSFUL COMPANIES DO VIDEO MARKETING? A Case Study
  2. 2. LET’S SEE WHAT THEY HAVE DONE ON THEIR CHANNEL.
  3. 3. More than half a crore subscribers!
  4. 4. They have a well organised channel with clear sections.
  5. 5. A well made Intro video for the fi rst time visitors.
  6. 6. Thoughtfully organised playlists.
  7. 7. Categorised playlists.
  8. 8. NOW, IN A WEEK THEIR VIDEOS GET ABOUT 30K VIEWS.
  9. 9. THEY’VE GOT 53.1 LAKH SUBSCRIBERS IN THE COURSE OF 4 YEARS.
  10. 10. BRILLIANT JOB
  11. 11. WHAT THEY HAVE ACHIEVED BY BUILDING THEIR VIDEO CHANNEL?
  12. 12. ‣ They’ve got 53.1 lakh Brand ambassadors who will talk about them when their is a conversation on bodybuilding - Thats the Power of educating your followers. ‣ All their subscribers are either their current customers or potential customers. ‣ With every new view to their videos, a customer acquisition is under progress.
  13. 13. VIDEOS ARE A COMPANY’S ASSETS. “CREATE ONCE” LET IT WORK FOR YOU FOREVER IN THIS DIGITAL WORLD.
  14. 14. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  15. 15. THIS IS EXACTLY WHAT WE DO.
  16. 16. Video Marketing Company www.studionavans.com A Case Study by Ideas + Production + Marketing

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