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Why ET money build it brand channel?

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WHY HAS BUILT
THEIR BRAND CHANNEL?

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There is a reason why a NBFC runs a


brand video channel.

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Before we get into the answer, lets see their


channel first.

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Why ET money build it brand channel?

  1. 1. WHY HAS BUILT THEIR BRAND CHANNEL?
  2. 2. There is a reason why a NBFC runs a brand video channel.
  3. 3. Before we get into the answer, lets see their channel first.
  4. 4. They published their fi rst video 4 years ago.
  5. 5. Brand channel homepage.
  6. 6. Well-thought-out playlists.
  7. 7. Videos that are helpful to their audience
  8. 8. Not a usual sight to see a Finance company having a nice video channel!
  9. 9. WHY A FINANCIAL BRAND WOULD RUN A BRAND VIDEO CHANNEL? ‣They’ve got 2.54L subscribers who would consume their videos, and share them in their circle when they find an interesting video. ‣When someone is looking for a financial tip, the subscribers are sure to remember ETMONEY than any other similar brand. Thanks to the loyalty that was built over the years through their videos. ‣Their subscriber base would keep on increasing as they continue to publish videos with more informative videos. ‣To sum it up, through their video channel, they are building a loyal fanbase for ETMONEY.
  10. 10. ‣Every single video is going to work for them in the coming years. ‣Making the videos work for you demands long-term thinking.
  11. 11. Their video channel has created a following for them. THE REASON FOR THEIR CHANNEL
  12. 12. When your audience starts to consume their videos, sales become a natural process.
  13. 13. A study says 2 out of 3 people lacks fi nancial knowledge in our country. 
  14. 14. The opportunity to educate and do business is quite huge. 
  15. 15. EXCELLENT JOB
  16. 16. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  17. 17. Hello! I’m Navanee Viswa, and I help brands build their brand video channel. @navaneeviswa
  18. 18. We precisely do that. End-end video channel management.
  19. 19. Video Marketing Company www.studionavans.com Ideas + Production + Brand channel Mgmt

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