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The Furrow magazine - forefather of content marketing

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CONTENT MARKETING IS NOT
NEW

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It is a century old marketing approach.

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Digital just enabled everyone to publish content.

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The Furrow magazine - forefather of content marketing

  1. 1. CONTENT MARKETING IS NOT NEW
  2. 2. It is a century old marketing approach.
  3. 3. Digital just enabled everyone to publish content.
  4. 4. The forefather of content marketing is
  5. 5. In 1912, it had a peak circulation of more than 4 million.
  6. 6. Their fi rst issue was printed in 1895. This a copy of their 2nd issue that was published in 1897. Disclaimer : Image copyright remain with the respective owner, used only for educational purposes.
  7. 7. What is content, anyway?
  8. 8. Anything you read, ‣ Social media posts ‣ Ebooks ‣ Blog posts
  9. 9. Anything you see, ‣ Graphic designs ‣ Infographics ‣ Slide decks
  10. 10. Anything you watch, ‣ Any video on YouTube ‣ Any fi lm/series on Net fl ix/prime or on any OTT
  11. 11. Including, this one.
  12. 12. All of them are content in one or other way.
  13. 13. Let’s see some pages from “The Furrow”.
  14. 14. Disclaimer : Image copyright remain with the respective owner, used only for educational purposes.
  15. 15. Disclaimer : Image copyright remain with the respective owner, used only for educational purposes.
  16. 16. Disclaimer : Image copyright remain with the respective owner, used only for educational purposes.
  17. 17. “The Furrow” published articles about the farmer’s community, their latest tools for farming, etc.
  18. 18. “The Furrow” is still in print today as the world’s longest-running brand publication.
  19. 19. They are strong in digital as well, we published a case-study about their video channel.
  20. 20. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  21. 21. Video Marketing Company www.studionavans.com Ideas + Production + Brand channel Mgmt

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