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Healthcare case study by Navanee Viswa

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Healthcare case study by Navanee Viswa

  1. 1. HOW A HOSPITAL CAN MARKET SMARTLY USING A VIDEO CHANNEL ON ? 1
  2. 2. THERE IS THIS GENERAL NOTION THAT, HOSPITALS CANNOT ADVERTISE? 2
  3. 3. BUT I SPOKE TO A FEW HOSPITAL CEOS, ONE COMMON THING I WAS TOLD WAS THAT, THE OPERATING COST OF A HOSPITAL IS TOO HIGH. 3
  4. 4. 4 BUT SHOULDN’T HOSPITALS MARKET AS WELL?
  5. 5. LETS SEE HOW YOU CAN CREATE AWARENESS FOR YOUR HOSPITAL BRAND WITHOUT EVEN SOUNDING LIKE MARKETING?
  6. 6. THE VIDEO CHANNEL ON THE NEXT SLIDE WAS STARTED JUST BEFORE THE PANDEMIC.
  7. 7. 7 They’ve got over 3 Lakhs subscribers now.
  8. 8. 8 Every single video is addressing the audience.
  9. 9. 9 0% SELLING 100% MARKETING
  10. 10. ‣ After all, modern-day marketing is nothing but giving your audience something and not expecting anything in return. ‣ All your subscribers are going to recommend your brand if they fi nd your videos helpful. ‣ With every new view to your videos, potentially one more person gets to know about your hospital brand. WHY YOU SHOULD DO IT AS WELL?
  11. 11. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  12. 12. THIS IS EXACTLY WHAT WE DO.
  13. 13. Video Marketing Company www.studionavans.com A Case Study by Ideas + Production + Marketing

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