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Healthcare case study by Navanee Viswa

A video channel case study in the health care industry.

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HOW A HOSPITAL CAN


MARKET SMARTLY


USING A VIDEO CHANNEL


ON ?
1
THERE IS THIS GENERAL NOTION


THAT,


HOSPITALS


CANNOT ADVERTISE?
2
BUT I SPOKE TO A FEW HOSPITAL CEOS,


ONE COMMON THING I WAS TOLD WAS THAT,


THE OPERATING COST OF A HOSPITAL IS


TOO HIGH.
3
4
BUT SHOULDN’T HOSPITALS
MARKET


AS WELL?
LETS SEE HOW YOU CAN CREATE AWARENESS FOR
YOUR HOSPITAL BRAND


WITHOUT


EVEN SOUNDING LIKE MARKETING?
THE VIDEO CHANNEL ON THE
NEXT SLIDE WAS STARTED JUST
BEFORE THE PANDEMIC.

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Healthcare case study by Navanee Viswa