Media coursework

1. Promotional Package
Further Research, planning and investigation.

2. Twenty One Pilots
This is the TOP logo,
according to Tyler
Joseph this logo
represents purpose
and ‘being human’.
Tackling obstacles in
life.
Pictures are Band
members Tyler
Joseph (right) and
Josh Dun (Left).
They are 28 and 27
years old.
• Twenty One Pilots (TOP) are a American Duo that that
originate from Ohio, USA.
• They specialise in Alternative Rock and Hip hop but also take
part in a variety of electronic and Indie pop. Genre
• Once a Band of 4, TOP formed in 2009 however in late 2011
2 members left the band and were left as a duo.
• The group formed the band as College friends, all willing to
start a fresh band and make a mark on the musical world.
• The bands purpose; "to make people think", as well as
encourage them to find joy in what they come to believe in
life.

3. Their Success
• TOP are now a well known established Band that
has thrived in the past 2 years. Their Album
‘BlurryFace’ was a huge hit, its Best selling Song
‘Stressed Out’ Went Global and Peaked at
Second place in the US hot Billboard 100.
• In June, 2016 TOP partnered up with Highly
Rated Film ‘Suicide squad’ and took part in the
soundtrack for the song.
• Their Song ‘Heathens’ was very successful and
TOP are the 3rd rock group to get there singles in
the billboard hot 100 5 times in a row.

4. Things to note
• TOP are very popular with Karrang! Official. They appeal to younger Audiences, Rock enthusiasts
and pop fans. I would selectively identify teenagers as there main Target audience. There Music
Covers a variety of Genres and changes from song to song. The bands general appearance
Denotes an Alternative Rock/pop Band.
• They like to Follow a similar trend in Colour scheme and design principles regarding their
merchandise, Albums, Website etc. Use a lot of contrasting and striking colours such as Black, Red
and whites which are bold and vibrant.
• Their Music is largely based around poetry. TOP create songs of meaning and purpose and like to
tell a story. However their style means the music has been turned into raping and a musical duet in
a specialised manner. This unique style of alternative rock poetry could give me more ideas
regarding my music video. As their songs have deeper meanings I will have to connect with the
song and produce a music video that has a good story to backup to music. I could be very
adventurous with their lyrics.
• They issue their fan base as the ‘Skeleton clique’ The skeleton clique is very important to the band
members and almost all their physical interactive, via tweet, message or voice is to their individual
fan base.
• They like to use Social media as a platform of promotion and integration.

5. The song of Choice
The Hyperlink Below
https://www.youtube.com/watch?v=0t2tjNqGyJI
The song I have chosen is a Remix Of the
original done by Twenty One pilots and now
edited by TOMSIZE.
Title: ‘Stressed Out’
Above is the Album Cover for
‘BlurryFace’ which features the song
stressed out
NOTE: The remix version did not have
its own Album but only a music video

6. The music video
The Hyperlink: https://www.youtube.com/watch?v=0t2tjNqGyJI
The Music video for the cong is as shown
on the left hand side. This is a still shot but
presents us the ideas of the song which as
very little animation and graphics. Its very
basic and simple. Therefore I believe I can
get very adventurous and produce as
music video that would be a huge
improvement on the clips provided currently
in all departments. I want to adapt a story
that follows the lyrics of the song and give
viewers a clip they can enjoy and feel part
of.

7. DigiPak
What I can learn, use and develop
Use?
•The colour scheme is very
effective despite the lack of
colours. Its striking and bold,
this is very important to promote
the digipak as its an
merchandise piece that needs
to attractive visually.
•Its elegant, yet simple. Has a
professional manner that I
would like my digipak to
express.
•The whole digipak contents has
the same designs and patterns.
Connotes synergy between the
items.
Develop?
•The Text isn't very interesting and too
small to have a defined look. I want my
digipak to stand out and viewers to
browse my design from distance and
know the band, its songs and any other
content.
•My digipak will be subject to the
storyline that my music video has.
Needs to carry on element of synergy
and connect the 2 merchandise pieces
together.
•My digipak wants to have more info on
it and be bigger possibly. A different
general design of the package.