media coursework AS resit

1. Evaluation Question 2
Q.How does your media product represent particular social
groups?

2. I have identified a range of psychographics and demographics my magazine picks out amongst audiences.
There are a large number of social groups that shape people that could be our fans or the general public.
Some social groups are as follows:
• Gender, male / female
• Age, Adults / teenagers / elderly
• Social class, upper / middle / working
• Ethnicity, black British / white British / Chinese
• Religion, Muslim / Christian / Buddhist / Jewish
These social classes are then followed up with peoples opinions, likes and dislikes on certain things, objects
and events.These are known a psychographics and it determines you attitude to things such as my finished
product.The media thrives on constructing New platforms of interest that the public can connect with
through 4 key aspects.These are referred to as AIDA. ATTENTION,INTREST, DESIRE, ACTION are processes
people go through in purchasing or acquiring a feeling or liking to a product. I feel I have set aTarget audience
for my magazine that appeals to the magazines style, content and visual imperative. Furthermore I have
made sure the magazine appeals to its target audience through a range of developments in my product.

3. This product is understandably and
obviously targeted to the younger age
bracket being teenagers and people in
there twenties.The colour scheme being
black, white, red and few yellows has a
more immature and youthful image
denoted through the colours. Red has a
connotation of strength and power and can
be used to bring certain text and objects to
the foreground of a image abruptly. Often
children and the younger generation fine
red and black visually interest as connotes
excitement.Yellow works in a similar way
and can present come teenagers with the
element of danger or surprise.This age
bracket is normally the most Dearing going
through a stage of major change
physiologically, meaning the overall colour
scheme is vastly superior in getting the
attention of my products audience.
I feel my product can connect with both
genders however I would expect 70% of the
time to be predominantly males.The Front
cover targets more male orientated bands
and also denotes Lead member of OFTE
‘adam wills’ the feature splash image of the
magazine. Male readers will be able to
connect with this lead artist easier as they
might aspire to reach his standard as a
celebrity or just admire the person. His dress
codes denote a unique style that is key to
the music covered in this magazine, the
music has a acquired taste that some
teenagers love or want to try out. Despite
the male gender being interested in this
area the females might also fell they can
interact with the image shown and its
content. Depending on the female
psychographics of the person they might
love this rough and ready style or also be
referred to as tom boy etc. . Females may
want to associate themselves with the
artists and have emotional feelings towards
the local celebrity.The magazine is largely
emerged in the social media platform and
more females use this content over males.
22% females use twitter and 16% males do.
This is a aspect of my product that can help
my target audience interact with the
magazine and open up the brand to both
genders.

4. My media product would be in the interest
of people from the working and middle
social classes. Having a younger target
audience I feel the magazine needs to look
rough and ready and it has a suitable price
tag that will appeal to a more niche
audience. The working class often have less
disposable income thus will find the price
and quality of this magazine engaging and
desirable. My magazine product uses a
more immature and simple font, Exciting
and vibrant pictures, and gripping text. My
pages I have produced set a clear standard
of how much information and content the
product has in its issues.Viewing the
content shown in the picture top the right,
fans can trust this magazine will provide
quality they can enjoy.The bands I have
used in the magazine often appeal to
working class because of there rough
nature.This is a common conception, But
true as the more local smaller bands cost
less to see and can be watched with less
problems if you wish. We want to help
introduce new bands and artists for this
magazine to give people something
different so that you don't have to spend
loads seeing a certain band but emerge
yourself with others which are similar in
quality.
Despite being strongly linked with the
social classes stated, I have made the
product desirable for the upper class as
well. My product uses a section if its
contents page where the magazines editor
has a blog spot. Here we see a short
paragraph where the lead editor (Kate
gardener) uses good vocabulary but at the
same time is on par with the level of
dialect younger audiences can relate to.
She comes across as understanding of the
needs the fans expect and delivers hope
she can produce in the text written.The
image denoted comes across as a very
professional woman as you can the trust
and respect of upper class members of
society.The layout is well coordinated and
structure giving it a suttel professional
tone.