Media coursework

2. This cover denotes a simple
close up image of Adele's
face. This instantly shows
the artist, a face that people
recognise, aids the interest
levels of the digipak.The
picture denotes filters that
have given the front cover a
black and white effect. The
dark colours are very
defined. This connotes
power, strength and strong
emotion. Connoting the
artist character is
exceptional and the album is
very impressive regarding its
music.The image presents
Adele looking stern, serious
but also a sense of sorrow.
This provided the cover a
element of superiority, it
connotes professionalism
and makes it look class.
Therefore many target
audiences may be interested
in this album.
This digipak has its album
title located in the bottom
right corner, its colours
contrast that of the
background image as white
and green.This enables to
title to appear clear on the
image ,standing out of a
shelf.The green In the word
21 is the only colour used
that’s not Black and white,
making it unique.This
therefore holds significance
in relation to the bands
identification.This front
cover appears very clean,
simple yet effective. It
connotes elegance and
organisation possibly
suggesting the similarities to
herself.

3. The back cover denotes
another close up shot of
Adele's face, connoting
continuity across the
digipak.This image has
Adele's eyes open whereas
on the back they are closed.
This suggests the audience is
opening her universe the
more they explore the
digipak. She is staring out
the of image at you, creating
a sense of nerve but also she
is offering the songs
displayed to you.The dark
background is over layed by
the white track list. Small in
size but appears clear
because of the contrast in
colour.The track list has a
simple format, centred text
that follows the numbers
down vertically.
eitherside of the frame
we have the folded
parts of the digipak.
They fit with the rest of
the design and have a
simple layout, the
digipak title and CD
classification. In small
text the rights and
reserves, credits etc are
found at the bottom of
the image along with
the barcode.This part
of the digipak is crucial
but the least interesting
to the public, hence its
been tucked at the
bottom in small print
compared to the track
list and image which is
much bigger.

4. This is the Digipak disc. Firstly to note this
CD has a bright green Base colour.This also
happens to be the most vibrant and
colourful part of the whole digipak.
Suggesting its going to be exciting and
should be given it’s the part that holds
music. ‘21’ is carved into the disc that covers
the perimeter, in a font that conveys a
handwritten approach.This makes the
product personal and unique to the buyer.
Gives people reason to think that the disc
has been personally handled by Adele
herself making it feel more special to the
public.The disc is very straight forward but
sill quite elegant and not cluttered. It
follows the continuity of the digipak. Some
very small text can be seen below the album
title which I understand refers to rights and
ownership.This is insignificant and thus
barley noticeable on the disc.