Media coursework

1. UK Magazine industry
An insight into karrang and the production companies work.

2. Magazines on show…
In spare time I took to super markets looking for
a large collection of magazines published and
bought frequently in the UK some examples
that I found were as follows:
• MOJO
• Kerrang!
• Classic rock
• NME
• Q
• Mixmag
• UNCUT
• Classic pop
• classicFM
• Music
From this I could see that music thrives in the
magazine industry readers and producers alike.

3. Kerrang!
Taken on the 8/11/15 in
Tesco’s supermarket,
York
Kerrang! A magazine I have identified and chosen
to study due to its qualities inside the media.
Kerrang is a worldwide successful print work.
Karrang since being a international
magazine has adapted its
preventability and now accessible via a
very complex website. As also being a
playground for the fan base online this
is also very resourceful for my purpose
of investigating the market.

4. The Magazine: information
I have found the karrang! producers
and curators via website rights and
laws stated at the bottom of the
home screen
The magazine has resorted to a wide range of social
networking pages spreading the products identity via
the world wide web.This shows the popularity of the
brand and this is also shown in the snip shot taken of
the twitter feed and Facebook followers proving this
online version of the magazine is very popular with
the brands audience and other viewers. This shot of the websites other
related pages that are all very
popular with internet users. All
these icons are shown on the
home page of Karrangs website.
This stands out as important to
viewers and makes easy access to
these relevant web sites.

6. The magazine target audience and keen
reading force is identified as ‘younger
teenage reader’ in this section of the
mission statement.This is a important
factor regarding the magazines
references and style to keep buyers
interested in the copies. Karrang! refers
to having a ‘spectrum of readers’ hinting
its popularity succeeds that of many
magazines and that Karrang!Offers a
range of stories adequate for a range of
peoples psychographics.
Evidence showing
Karrang have got a low
age group of readers
and viewers.
The mission realises that kerrang!
Has a proud following of
supporters for the brand.Citizens
‘respect’ the magazine and are
loyal to the cause of buying copies
for there enjoyment but also to
play the part of supporting the
brands success. Karrang! readers
are reassured that they will
continue to receive a ‘variety’ and
‘passionate appetite’ that this
magazine offers therefore
receiving a continued support
from its buyers looking for more
exciting promotion from the
brand.
Found via the statistics
regarding Kerrang’s
readership.This prives that
most buyers are keep fans
faithful to the brand
Karrang! editor understands how Karrang! needs to be a
creative and eye catching magazine by focusing on the
‘BIGGEST things’ and provide many of kerrang’s
passionate young readers new bands and a range of
music developed by old and new bands. Having a young
average age of readers karrang! takes on board the fact
the magazine needs to cerate a read that is a vital
educator for its fans.Therefore having a more colourful
Karrangs cover is bright, eye catching to
the younger readers but also increasingly
informative regarding cover lines and its
list of contents inside this copy.There is a
range of older and new artists, the main
story being a article based on showing
readers information on the top ‘official
rock 100’.This shows how karrang! is
committed to its mission being a
educator and informatist.

7. The magazine Q
The magazine Q is a worldwide famous selling
product within the music industry. New print is
released monthly and takes centre stage on our
shops aisle’s. First published in 1986, it continues
to be a respectable magazine in the UK having
many fans and follower hoping to gain the best
music, articles and gossip of there favourite
artists
Q has took to many new media platforms in
promoting the brands name and its features.
For example below is a screen shot I have taken
of the Q official website. This provides internet
uses globally to access Q’s fan fiction world and
contents further past the paper back copies sold
on super market floors.

8. The Q reader

9. The Q mission
Q states that it is the ‘ultimate guide to
modern music’. Q’s aim is to show cast the
latest releases by current artists for its
demanding audience.TheQ reader says the
audience ‘lives for gigs’ thus taking a huge
interest in everyday hit music.The produces
understand the fans interests and are
obedient in providing ‘the good stuff’ that is
regularly updated every month keeping
readers entertained and knowledgeable of
future/modern music.
Some of Q’s front covers and
images used in its magazines.
All feature a range of modern
artists
This part of the extract tells us how readers can
access Q through out other media platforms. Q
believes this makes its brand specialist and ‘reaches
over one million music fans each month’. Being
interactive via the web makes Q a exciting product
that readers find interesting.Q tries to connect with
as many passionate music fans as possible
Evidence of this is seen all over the website
itself and magazine. It promotes its
availability on many social networking
sites. For example these icons clearly
placed in the top right hand corner of all
pages on theQ website
This section stresses the extent of Q’s fan base
explaining how they offer articles and news to the
‘novices’ and ‘experts’ of society. Q wants aVarity
of stories to satisfy its range of customer and is
eager to show cast its information both
informative and entertaining.Q says its perfect as
a starter pack for music enthusiasts and a good
industry bank for its obsessed bunch of expertise
fans, always looking for more great news!
Below we se the reader profile, it
shows how this person is a expert
in music and lives in the industry
.

10. MOJO
Mojo is a popular music magazine first
released on the 15th of October, 1993. it was
originally designed to be a authentic classic
rock magazine and has slowly incorporated
few new music genres over the years.
Mojo like other magazines has developed as a brand as a
result from major investment and new technologies. For
example it now has its own radio station, social media pages
and website (featured below). Mojo has an older target
audience presenting music from the past like, rolling stones,
bob marley etc.

11. The MOJO reader
Collected from
the MOJO
media pack,
published by
bauer group.

12. Facts on MOJO
Collected from
the MOJO
media pack,
published by
bauer group.

13. MOJO claims to be ‘a living archive’ in the music industry.This
tells us its got a focus on artists, songs and albums from years
ago. Therefore the readers have a desire for older music and
most probably are more experienced individuals.The editor
says how its a trusted brand and members will have a good
connection with the magazine.
From the MOJO
statistics on the
previous page we can
see the mean age is
quite high.Thus
reasoning why MOJO
uses old music to
feature in magazine
to appeal to older
generation MOJO’s aim is to be the ultimate
music guide for all fans. As
mentioned on the red line the
theory that MOJO is a the brand
breeds passion claiming that
MOJO is the subject, rather than
the object presenting music.This
makes the magazine a top buy,
and instantly has a competition
element over other sales in the
music industry. MOJO is
compared to a book and the
publishers understand that its
readers are often a more nice
audience who like the
information over pictures etc.
There reader profile states how there audience slightly
older like to enjoy lengthy reads and qualities that
contribute to a more information filled and expected
magazine.The book approach tells readers the
magazine will cover lots of stories/content.
MOJO has a very formal approach in its promotion to audience
words like, luxuriate. MOJO understands its fans are that of
normally high social class and are willing to spend much more on
the product over other.This is important in the magazines retail
market and being a subscription system, readers of this nature
need to be drawn in using more complex words and clearly
showing citizens this is a very appropriate magazine for them.
Here we have evidence that
a large number of readers
are of higher class, ABC1
profile shows this.And the
reader profile is identified as
a well off subject citizen.
MOJO will target these
people using its
representative information
EG:this, textual features,
advertising and general
quality of magazine.

14. Who owns these magazines?...
Bauer Media Group
Bauer media is a large European based company based in
Hamburg, Germany.
Was founded in 1875, and now has a work force of over
11,000 people.
Some figures and stats;
•Manages a portfolio of more than 600 magazines
•As many as 400 digital products
•50 radio andTV stations worldwide
In 2013 this company had a overall business revenue/profit of 2.4
billion Euros .

15. Bauer media, products
Radio stations
owned by the
company.
Bauer has a huge
selection of magazines
that it manages
effectively for the
purpose of the peoples
desires and interests,
and the companies
success
Magazines we have
studied....