1. What are the audience looking for and
more importantly what makes my product
special.
2. Colour Scheme
Throughout My products research I had learnt how Colour
coordination was vital in A products professional image, and
promotion. I had found neighbour like brand karrang used quite
dark menacing colours to get the attention of its younger target
audience. I Saw how effective this was and I ultimately went for a
main colour scheme of Black, Yellow, Red and White. I feel my age
group need a product that stands out from the crowd of paperback
covers on supermarket shelves and gives off a variety of emotions for
a viewer in one go. The colours compliment each other as in boldness
and solid colour state. They contrast hugely on the colour spectrum
connoting a range of emotions and feeling as well as looking visually
impressive for the less mature naked eye. I chose these colours
because they are brighter and all more to younger audiences who
have an eye for colourful work. I used Red for the text because I feel
red connotes a energising positive yet anger at the same time. I think
this colour suits the Music my product represents and fans can expect
this emotion through mosh’ reading. I feel the colour scheme layout
can be indentified by fans as a navigation system easy to use. For
example headlines and contents are mainly in bold red and black, the
yellow indicates area of interest. I noticed my audience are prepared
to pay beyond prices of similar magazines like Kerrang for a product
that showcases everything they need. I feel having a range of deep
colours with high tone gives Mosh a professional stance over other
magazines. I used more attention effective colours such as red for the
important or lead articles of the product and areas of least interest
remained black text. All images presented even frequently a boarder
colour to give a 3D aspect to this magazine. Once again makes the
product look more exciting, worth the buy and quality is good.
Lead headlines drawn more
attention, given high levels of tonal
value over least important aspects
which remain duller.
Photograph
boarders and
outlines. Rugged
approach and
follow same
colours, create
synergy.
Masthead of my product.
BOLDEST context on my
front cover, standout of the
shelves.
3. Articles and Stories
I was able to attract My audiences through my choice of Articles,
information and stories that the product offers. I understand my fans
what to feel they can interact with the people involved in Rock industry.
Therefore many of my stories take on Famous bands and artists in
Monthy interviews where the fans get to learn about there lifestyles and
feel part of the music universe. Bands such as ‘Greenday’ , ‘fallout boy’ ,
‘Biffy Clyro’ and Shed seven are renown favourites of this music genre
and are as inspiring to its fans as interesting. Therefore interacting with
there lifestyles in this magazine will make people desire this product
and want to read its contents. I wanted Mosh to enter a subject area
that hasn't been explored as much in other leading brands I the market.
Despite using the old favourite technique of articles interviewing top
bands I would like to immerse this product with the hard core side of
music. Most of my readers will see the smaller venues behind closed
doors, hidden away from public eyes, the real roots of early rock life. I
look to open this youthful side of following music by providing a range
of context that divides up into, Local venue Reviews, fans favourites,
sound systems, Band formations, rookie life and background behind
retro songs. I feel Younger audiences who have a passion for Rock
music of this day and age can really connect with these stories because
of its similarities to personal experiences. More importantly Mosh will
explore a range of locations where gigs are held giving concert lovers
the chance to visits locations they have not seen before. They will get a
broad knowledge on what live music bands and venues around the
country are like and learn to use mosh for educational purposes. Mosh
takes pride in its connection with the younger generation and I feel that
by incorporating a diverse selection of stories and news based around
social media will only promote this magazine to my audience.
4. I have used social media as talking points, guidelines and a helpful
tool in the magazine, explained in the contents area. My articles
incorporate the media platform as the subject and the object of its
stories. My audience feel at home with technology, often
understanding the way it works more than older generations, use it
daily and has became a part of daily life. Therefore fans will feel at
home with news on this social media basis and want to involve
themselves or read what mosh has to say on young peoples favourite
aspect of technology. Incorporating social media allows the product
to expand its universe to larger audiences and internet users. Social
media can contribute to a range of alternative articles and fill out the
pages in the magazine with stories related to the subject area. Having
a full, exciting, and story packed magazine is always a great start in
marketing any product to the general public, if it look quite empty
and devoid of news people will not be interested. All the Contents
titles use short, snappy and plain Headings on the contents page.
This is so that audiences don't feel they are wasting time scanning the
page as younger people often have a limited attention span.
Alternatively The snappy headings use alliterations and other key
English terms in engaging with the audience. Makes the Articles
sound more adventurous I have used social media as talking points,
guidelines and a helpful tool in the magazine, explained in the
contents area, exciting and entertaining for its readers. The
Headlines provided On the first page of my product are clear to read,
bold and standout on the background image. This is important for
first time readers or long time fans because The navigation of the
product par the front cover is a vitally important section of the
magazine. It gives an impression for audiences what the expect and
sets the magazines example of news in this issue. I thought it was
important for this product to Share The page numbers in the
Contents column. For new fans they can navigate the page easier to a
new product. The page numbers are bold red so creates a instant
visual interpretation of a list.
5. Photography Was very important to the success of this product and important
in getting the attention of my audiences and attracting wider fan base. The
cover uses a young male with a clear rock lifestyle denoted by his dress codes,
hairstyle and props. People interested in the music genre and clothing related
to my magazines music choice will be visually interested and interested to
view this cover. The model has a similar hair style to the one of famous artist
Nathan day. Therefore being a well known rock celebrity people can make a
connection with this magazine and they respect the style of this product. The
clean cut gutter connoted professionalism and style that some people like to
aspire to and understand this band member is possibly well known or has had
a lot of success owning such a nice branded instrument. The colours in this
photograph give my Front cover a good field of depth, readers can view this
product and understand its been done to a good standard and allot of time
and care has been taken to compete this. The colours are synergetic and run
smoothly across the Front covers design linking to the choice of colour
scheme across the issue. My product gives its audience a number of Characters
in the pages that present themselves as band members and have articles
featured about themselves in the magazine. Fans will enjoy seeing they
characters for there knowledge of the people, style of clothing, emotions and
even to feel attracted towards the members in print on the page. All these
factors contribute to the emotional feelings of lust, excitement an interest for
the general public. Therefore the audience want to buy this product. My
double page spread included A Low angled long shot denoted Fibbers, a music
venue in York. The article was a review and I believe that an image of the site
is very important in people understanding and recognising venues that
showcase there music genre. The image itself makes the building look quite
imposing, it’s a striking set and idealistic for fans who Resemble rock music to
dark, bold colours and heavy music. The product has a range of sites like pop
world (to the right) on show and delves into the Rock universe through many
things. Fans will enjoy being able to recognise locations of gigs, use there
knowledge to hopefully go there own day and learn about the sites. Therefore
they are attracted to the images and pictures shown in this product.
Photography