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Social Media in Libraries: What are Libraries Doing?

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Presentation to Gold Coast Library Network on Nov. 5, 2010 in San Luis Obispo, CA. Best practices in social networking using Facebook, Twitter, texting/instant messaging, blogs, Flickr, bookmarking, wikis, YouTube, podcasting, and RSS feeds. All should link back to your library website.

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Social Media in Libraries: What are Libraries Doing?

  1. 1. Please Mute Your Cellphone
  2. 2. Social Media in Libraries: What are Libraries Doing? Tina Lau Cuesta College Library November 5, 2010
  3. 3. A lot to choose from
  4. 4. 500 Million Active Users
  5. 5. Iowa City PL http://www.facebook.com/icpubliclibrary Harvard Law School Library http://www.facebook.com/hlslib St Petersburg College Library http://www.facebook.com/pages/Saint-Petersburg FL/St-Petersburg-College-MM-Bennett- Libraries/210015118640 Library of Congress http://www.facebook.com/libraryofcongress
  6. 6. Upload videos or pictures, post events, link to online catalog Meebo widget for chat reference Search app for online catalog, JSTOR, WorldCat, Delicious, LibGuides
  7. 7. vs. Multiple applications vs. 140 characters
  8. 8. Give something of value
  9. 9. Attract followers Use good keywords in texts Send direct messages Max 140 characters
  10. 10. Retweet posts made by other users to highlight good books/movies/CDs in your collection
  11. 11. Alvin Sherman Library http://twitter.com/alvinshermanlib University of Illinois at Urbana- Champaign Undergraduate Library http://twitter.com/askundergrad Ada Library (Boise, ID) http://twitter.com/adalib
  12. 12. Texting/ Instant Messaging 72% of cellphone owners send or receive text messages (May 2010)
  13. 13. Texting/Instant Messaging Text reference service (Meebo, Questionpoint) Overdue notices
  14. 14. Instant messaging Add Meebo instant messaging software widget to solve the problem of unsuccessful catalog search: Topeka & Shawnee County PL http://catalog.tscpl.org/ Paste Meebo widget wherever the library wants a virtual presence
  15. 15. Blogs Teenage blogging has declined from 30% in 2006 to 14% now 11% of adults over 30 blog
  16. 16. Blogs Announce library events, book recommendations, new services Add sidebars with RSS feeds, photos, calendars, Meebo widgets, and other information (Tagtmeier 9; Sodt 103)
  17. 17. Blogs PCLS Readers' Advisory Blog http://pclsreaders.blogspot.com/ Greensboro PL current events blog http://greensborolibrary.wordpress.com/
  18. 18. The Library of Congress' photostream Over 3000 photos with tags, comments field, ability to make notes Used comments from Flickr Commons Project in 2009 to identify mystery photos http://www.flickr.com/photos/library_of_cong ress/
  19. 19. Bookmarking Delicious is the most popular bookmarking platform Lansing Public Library 771 bookmarks http://www.delicious.com/lansingpubliclibrary
  20. 20. Wiki Good for special events, because they’re easy to update Use for reviews of book and other materials Use for research guides Kreitzman Library wiki http://library2.norwich.edu/guide/index.php/M ain_Page
  21. 21. YouTube Create a library video tour to welcome patrons Topeka & Shawnee Public Library channel http://www.youtube.com/user/TopekaLibrary
  22. 22. Podcasts/Videocasts Works like an RSS feed Patrons listen or watch on their computer, iPod, or MP3 payer Streaming video for visiting authors, lectures, special events in the library, tutorials Darien Library http://www.darienlibrary.org/taxonomy/term /51
  23. 23. RSS feeds Allows patrons to subscribe to websites, blogs, podcasts, anything that provides a feed MIT Libguides http://libguides.mit.edu/virtualref Read feeds with Google Reader
  24. 24. Twitterfeed Put any RSS feed into Twitterfeed, repost automatically to Twitter or Facebook
  25. 25. It All Leads to Your Website The library website should be an entry point to social media Don’t make them search for you on Facebook or Twitter
  26. 26. Further Reading “Ask a Librarian” [King County Library System]. Computers in Libraries Nov./Dec. 2009: 42. Twitter and Facebook are used with public and media: two different tiers. Breeding, Marshall. “Taking the Social Web to the Next Level.” Systems Librarian Sept 2010: 28-30. How a library engages with any external site should be executed in a way that results in an overall net gain in the use of its own resources and services. Assess performance by using URL-shortening services such as bit.ly. Grabowska, Kasia. “Social Media Best Practices for Libraries.” Tame the Web 18 Mar. 2010. Web. 27 Oct. 2010. Kabani, Shama Hyder. Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Dallas: Benbella Books, 2010. Practical book on using various social media, with individual chapters on Facebook, Twitter, LinkedIn, video, and creating a social media policy.
  27. 27. Some more… King, David Lee, and Stephanie Willen Brown. “Emerging Trends, 2.0. and Libraries.” Serials Librarian 56 (2009):32- 43. Explanation of RSS and feed readers, tagging, blogs, Flickr, YouTube, LibraryThing, Twitter, podcasting, Luo, Lili. “Chat Reference Competencies: Identification from a Literature Review and Librarian Interviews.” Reference Services Review 35.2 (2007): 195-209. Use short answers and keep in contact with words. Peltier-Davis, Cheryl. “Web 2.0, Library 2.0, Library User 2.0, Librarian 2.0: Innovative Services for Sustainable Libraries.” Computers in Libraries Nov./Dec. 2009: 16-21. Good examples of libraries using social media services.
  28. 28. Even more reading… Sodt, Jill M., and Terri Pedersen Summey. “Beyond the Library’s Walls: Using Library 2.0 Tools to Reach out to All Users.” Journal of Library Administration 49 (2009): 97-109. Explains library use of Facebook apps, wikis, blogs, podcasting, RSS feeds, social bookmarking, and instant messaging. Sutton, Paul. “10 Reasons You’re Not Getting Followers on Twitter.” Social Media Today. 6 July 2010. Web. 26 Oct. 2010. Incomplete profile, automated tweets Tagtmeier, Curt. “Facebook vs. Twitter: Battle of the Social Network Stars.” Computers in Libraries Sept. 2010: 6-10. Concludes that your library should use both.
  29. 29. “Just Do It.”--Nike

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