Social Networking Sites & Libraries Sharon Clapp Web Resources Librarian Connecticut State Library
What are “Social Networking Sites”? <ul><li>social   networking   site  ( plural   social networking sites ) </li></ul><ul...
Why do libraries care about social networking sites?  <ul><li>“ If there’s a consensus in technology, it’s that the next b...
Stats on Social Networking Sites <ul><li>September 2007 – Unique Visitors </li></ul><ul><ul><li>Facebook visitors, 24.2 mi...
Stats on Library Sites <ul><ul><li>September 2007 – Unique Visitors </li></ul></ul><ul><ul><li>Library of Congress visitor...
Social Networking Sites <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Orkut </li></ul><ul><li>Friendster </...
Social Networking @ the Trustees’ Boot Camp <ul><li>Audience participation time… </li></ul>
Why Social Networking Sites? <ul><li>Free </li></ul><ul><li>Easy to Use </li></ul><ul><li>Popular – where your community i...
How Libraries Use Social Networking Sites <ul><li>Youth outreach </li></ul><ul><li>Creation of online groups to support li...
Good or Evil? <ul><li>Dark side of sites like MySpace </li></ul><ul><li>Awareness of tools allows programming for youth, p...
CT Libraries on MySpace <ul><li>http://www.myspace.com/danburylibrary </li></ul><ul><li>http://www.myspace.com/darienlibra...
Danbury Public Library -  http:// www.myspace.com/danburylibrary
Windsor Public Library -  http:// www.myspace.com/windsorlibrary
Jennifer – YA Librarian for Otis Library -    http:// www.myspace.com/yabooknerd
InfoAnytime 24/7 Virtual Reference Service -  http:// www.myspace.com/infoanytime
Brooklyn College Library –  http://wwwmyspace.com/brooklyncollegelibrary
Facebook <ul><li>Ways it’s different than MySpace </li></ul><ul><li>MySpace still tops, but Facebook is gaining significan...
Facebook <ul><li>http://www.facebook.com </li></ul><ul><li>Friends groups (e.g., Westport Library Pals) </li></ul><ul><li>...
Facebook Demo: Groups – The Discussion Board
Facebook Demo: Applications
LinkedIn –  www.linkedin.com
Ning –  www.ning.com
 
Microblogging – What are you doing now (in 140 characters or less) <ul><li>Twitter </li></ul><ul><li>Jaiku </li></ul><ul><...
Twitter –  www.twitter.com
What would a library use Twitter for? <ul><li>Virtual reference – quick ?s </li></ul><ul><li>Keeping up with the latest in...
Neat Twitter features <ul><li>Mobility & flexibility – use from cell phones via text messaging or from web (or Facebook) <...
What next? Things for libraries to consider… <ul><li>What if search begins at social networking spaces – not at Google? </...
Thank you! <ul><li>If you’d like a copy of this presentation, or would like to discuss any of these topics further – conta...
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Social Networking & Libraries

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Facebook, MySpace, and Twitter - how they're being used by public libraries (for the Association of Connecticut Library Boards' Trustees' Boot Camp - October 2007).

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Social Networking & Libraries

  1. 1. Social Networking Sites & Libraries Sharon Clapp Web Resources Librarian Connecticut State Library
  2. 2. What are “Social Networking Sites”? <ul><li>social networking site ( plural social networking sites ) </li></ul><ul><li>( Internet ) Websites that provide a virtual community in which people with a shared interest may communicate </li></ul><ul><li>[from Wiktionary - http:// en.wiktionary.org/wiki/social_networking_site ] </li></ul><ul><li>Most popular = MySpace </li></ul>
  3. 3. Why do libraries care about social networking sites? <ul><li>“ If there’s a consensus in technology, it’s that the next big thing after Google (Charts, Fortune 500) is social networking.” </li></ul><ul><li>[from “As Facebook takes off, MySpace strikes back.” Kirkpatrick, David. Fortune : Sept. 19, 2007.] </li></ul>
  4. 4. Stats on Social Networking Sites <ul><li>September 2007 – Unique Visitors </li></ul><ul><ul><li>Facebook visitors, 24.2 million </li></ul></ul><ul><ul><li>MySpace visitors, 67 million </li></ul></ul><ul><ul><li>Google visitors, 124.5 million </li></ul></ul><ul><li>Page Views: MySpace Gets More than Google! </li></ul>
  5. 5. Stats on Library Sites <ul><ul><li>September 2007 – Unique Visitors </li></ul></ul><ul><ul><li>Library of Congress visitors, 1.6 million </li></ul></ul><ul><ul><li>Worldcat, 912,180 </li></ul></ul><ul><ul><li>Cslib.org, 28,538 </li></ul></ul><ul><ul><li>[from Compete.com] </li></ul></ul>
  6. 6. Social Networking Sites <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Orkut </li></ul><ul><li>Friendster </li></ul><ul><li>Bebo </li></ul><ul><li>Xanga </li></ul><ul><li>Plaxo </li></ul><ul><li>Yahoo Mash - BETA </li></ul><ul><li>LinkedIn </li></ul><ul><li>Ning </li></ul><ul><li>Manage them all via ProfileFly </li></ul>
  7. 7. Social Networking @ the Trustees’ Boot Camp <ul><li>Audience participation time… </li></ul>
  8. 8. Why Social Networking Sites? <ul><li>Free </li></ul><ul><li>Easy to Use </li></ul><ul><li>Popular – where your community is at! </li></ul><ul><li>Continuously being developed </li></ul>
  9. 9. How Libraries Use Social Networking Sites <ul><li>Youth outreach </li></ul><ul><li>Creation of online groups to support library (e.g., Friends, teen advisory) </li></ul><ul><li>Lead into catalog, highlight collections, provide online reference through messaging </li></ul><ul><li>Promote events </li></ul><ul><li>Staff development & communication / professional networking [instead of intranet?] </li></ul><ul><li>Create Facebook applications for searching library resources, keeping up with library news… </li></ul>
  10. 10. Good or Evil? <ul><li>Dark side of sites like MySpace </li></ul><ul><li>Awareness of tools allows programming for youth, parents/caregivers – how to use social networking sites safely </li></ul><ul><li>Importance of social networking site literacy for future employability </li></ul>
  11. 11. CT Libraries on MySpace <ul><li>http://www.myspace.com/danburylibrary </li></ul><ul><li>http://www.myspace.com/darienlibrary </li></ul><ul><li>http://www.myspace.com/windsorlibrary </li></ul><ul><li>http://www.myspace.com/westportlibrary </li></ul><ul><li>http://www.myspace.com/qvcclibrary (Quinebaug Valley Community College Library) </li></ul><ul><li>http:// www.myspace.com/ccclibrary  (Capital Community College Library) </li></ul>
  12. 12. Danbury Public Library - http:// www.myspace.com/danburylibrary
  13. 13. Windsor Public Library - http:// www.myspace.com/windsorlibrary
  14. 14. Jennifer – YA Librarian for Otis Library -    http:// www.myspace.com/yabooknerd
  15. 15. InfoAnytime 24/7 Virtual Reference Service - http:// www.myspace.com/infoanytime
  16. 16. Brooklyn College Library – http://wwwmyspace.com/brooklyncollegelibrary
  17. 17. Facebook <ul><li>Ways it’s different than MySpace </li></ul><ul><li>MySpace still tops, but Facebook is gaining significantly in popularity </li></ul><ul><li>Facebook’s advantage is its applications feature [little programs that you can browse through, add to your Facebook, and/or create yourself] </li></ul><ul><ul><li>In August 2007, 14 million people interacted with their applications </li></ul></ul><ul><ul><li>Opened to developers on May 29 th , by September, 5,000 applications created </li></ul></ul><ul><ul><li>Facebook activity grew 32% from May to August, while MySpace activity decreased. </li></ul></ul>
  18. 18. Facebook <ul><li>http://www.facebook.com </li></ul><ul><li>Friends groups (e.g., Westport Library Pals) </li></ul><ul><li>Library staff development groups </li></ul><ul><li>Creation of Facebook Applications </li></ul><ul><li>Login and demo </li></ul>
  19. 19. Facebook Demo: Groups – The Discussion Board
  20. 20. Facebook Demo: Applications
  21. 21. LinkedIn – www.linkedin.com
  22. 22. Ning – www.ning.com
  23. 24. Microblogging – What are you doing now (in 140 characters or less) <ul><li>Twitter </li></ul><ul><li>Jaiku </li></ul><ul><li>Pownce </li></ul>
  24. 25. Twitter – www.twitter.com
  25. 26. What would a library use Twitter for? <ul><li>Virtual reference – quick ?s </li></ul><ul><li>Keeping up with the latest in professional development by following library leaders </li></ul><ul><li>Fun way to market library activities or events </li></ul>
  26. 27. Neat Twitter features <ul><li>Mobility & flexibility – use from cell phones via text messaging or from web (or Facebook) </li></ul><ul><li>Creation of instant short web addresses for articles you find online (tinyurls) </li></ul>
  27. 28. What next? Things for libraries to consider… <ul><li>What if search begins at social networking spaces – not at Google? </li></ul><ul><li>Q. Where should our librarians be? [A. Online] … </li></ul><ul><li>How? </li></ul>
  28. 29. Thank you! <ul><li>If you’d like a copy of this presentation, or would like to discuss any of these topics further – contact Sharon Clapp, Connecticut State Library: </li></ul><ul><li>[email_address] </li></ul><ul><li>860-424-3617 </li></ul><ul><li>Twitter – http://twitter.com/sclapp </li></ul>

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