Strategies for Marketing Your Collection Using Free Online Tools :     There is such a thing as a Freebie! Charleston Conf...
“ When we ask what’s different in the world of digitized information, the answer is, in a word--everything.” -- Coping wit...
Leaving the copyright comfort zone <ul><li>1991: ARL Directory of Electronic Journals, Newsletters and Academic Discussion...
“ Libraries confront a variety of disruptive technologies and these technologies will disrupt libraries.” --David W. Lewis...
Into the world of digitized information <ul><li>Libraries and publishers must cope in a world where there are no longer se...
We will examine research and best practices pertaining to the utilization of Web 2.0 marketing tools in the academic libra...
Dana M. DeFebbo    Reference and Instruction Librarian  The Citadel
Twitter <ul><li>Twitter is blogging on a micro scale, a  </li></ul><ul><li>140 character scale to be exact </li></ul><ul><...
Ways to use Twitter <ul><li>Advertise and share new collection additions. </li></ul><ul><li>Answer reference questions </l...
Get Appy! Applications for Mobile Devices & Computers <ul><li>TweetDeck </li></ul><ul><ul><li>For desktop and iPhone </li>...
Applications for Social Networking <ul><li>Del.icio.us </li></ul><ul><ul><li>Social bookmarking to share resources with fr...
Kirstin Steele   Collection Management Librarian The Citadel
<ul><li>Personal profiles blur work/home compartments (good and bad) </li></ul><ul><li>Everything I want to keep up with i...
<ul><li>Doesn’t clog inboxes </li></ul><ul><li>Gives patrons as well as staff a head’s-up </li></ul><ul><li>Saves ITS folk...
Social networking tools with library catalogs <ul><ul><li>GoodReads.com: can link to WorldCat from here, and can add your ...
Jackie Zanghi-LaPlaca   Director of Library & Educational Relations IGI Global
Online Symposium series <ul><li>Free research to be shared: </li></ul><ul><li>http://www.igi-global.com/campaign/symposium...
Highlighting library  success stories <ul><li>Library Technology Collaborative (LTC) Award </li></ul><ul><ul><li>Highlight...
What are your success stories? <ul><li>What types of technology are helping you market your library services? </li></ul><u...
<ul><li>Thank you </li></ul><ul><li>& </li></ul><ul><li>Questions </li></ul>
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There is such thing as a freebie!

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There is such thing as a freebie!

  1. 1. Strategies for Marketing Your Collection Using Free Online Tools :  There is such a thing as a Freebie! Charleston Conference, November 7, 2009 Dana M. DeFebbo , Reference and Instruction Librarian, The Citadel Kirstin Steele , Collection Management Librarian, The Citadel Jackie Zanghi-LaPlaca , Director of Library & Educational Relations, IGI Global
  2. 2. “ When we ask what’s different in the world of digitized information, the answer is, in a word--everything.” -- Coping with Copyright and Beyond: New Challenges as the Library Goes Digital , Hersey, ARL
  3. 3. Leaving the copyright comfort zone <ul><li>1991: ARL Directory of Electronic Journals, Newsletters and Academic Discussion Lists includes 7 electronic journals </li></ul><ul><li>1993: 700 online journals </li></ul><ul><li>1994: First e-books produced in html </li></ul><ul><li>2006: 50,000 e-journals; e-books now number in the hundreds of thousands </li></ul><ul><li>ARL: e-resources account for 37% of library materials expenditures (2006 data) </li></ul>
  4. 4. “ Libraries confront a variety of disruptive technologies and these technologies will disrupt libraries.” --David W. Lewis, A Strategy for Academic Libraries in the First Quarter of the 21 st Century , 2007
  5. 5. Into the world of digitized information <ul><li>Libraries and publishers must cope in a world where there are no longer set rules </li></ul><ul><li>Increasing penetration of e-information </li></ul><ul><ul><li>New data types, genres, and user communities </li></ul></ul><ul><li>Web 2.0+ and the “Age of Google” </li></ul><ul><ul><li>Over 1 billion Internet users (2006), 120 million Web sites (2007), over 100 million daily uploads to YouTube (2007), Wikipedia, Flickr, etc. </li></ul></ul><ul><li>Worst fears have not been realized! </li></ul>
  6. 6. We will examine research and best practices pertaining to the utilization of Web 2.0 marketing tools in the academic library setting. These quality free resources are more critical due to the current economic climate. Where can I get the free resources?
  7. 7. Dana M. DeFebbo Reference and Instruction Librarian The Citadel
  8. 8. Twitter <ul><li>Twitter is blogging on a micro scale, a </li></ul><ul><li>140 character scale to be exact </li></ul><ul><li>Why be limited? </li></ul><ul><ul><li>Fast and easy </li></ul></ul><ul><ul><li>No formatting required </li></ul></ul><ul><ul><li>Reserves tradition blog for more in-depth information </li></ul></ul><ul><ul><li>Easily accessible from mobile devices </li></ul></ul>
  9. 9. Ways to use Twitter <ul><li>Advertise and share new collection additions. </li></ul><ul><li>Answer reference questions </li></ul><ul><li>Follow conference “chatter”. </li></ul><ul><li>Take advantage of collective opinions – Hive-mind </li></ul><ul><li>Share interesting and relevant links to help spread the word. </li></ul>
  10. 10. Get Appy! Applications for Mobile Devices & Computers <ul><li>TweetDeck </li></ul><ul><ul><li>For desktop and iPhone </li></ul></ul><ul><ul><li>Can post to multiple Twitter accounts as well as Facebook </li></ul></ul><ul><ul><li>Organize Tweets into columns based on user or by topic </li></ul></ul><ul><li>Twitpic </li></ul><ul><ul><li>Uploads pictures directly to Twitter </li></ul></ul><ul><li>Twitscoop </li></ul><ul><ul><li>Tracks popular Twitter trends </li></ul></ul>
  11. 11. Applications for Social Networking <ul><li>Del.icio.us </li></ul><ul><ul><li>Social bookmarking to share resources with friends, colleagues and library users </li></ul></ul><ul><li>Facebook applications </li></ul><ul><ul><li>Your library site </li></ul></ul><ul><ul><li>JSTOR </li></ul></ul><ul><ul><li>WorldCat </li></ul></ul>
  12. 12. Kirstin Steele Collection Management Librarian The Citadel
  13. 13. <ul><li>Personal profiles blur work/home compartments (good and bad) </li></ul><ul><li>Everything I want to keep up with is in one place; once I “like” or comment on something, it also dumps into my Gmail inbox, meaning it’s archived and searchable </li></ul><ul><li>“ Pages” provide opportunity for (and danger of) patron feedback, particularly for those of us who operate on the cockroach theory </li></ul>Facebook
  14. 14. <ul><li>Doesn’t clog inboxes </li></ul><ul><li>Gives patrons as well as staff a head’s-up </li></ul><ul><li>Saves ITS folks time since “anybody” can easily post and edit posts </li></ul><ul><li>Typical posts have included building scheduling like “summer hours,” database “issues,” and miscellaneous news items (e.g., book contest) </li></ul><ul><li>Looking forward to using blog to keep people up to date on building renovation in 2010 </li></ul>Using a blog to replace staff emails
  15. 15. Social networking tools with library catalogs <ul><ul><li>GoodReads.com: can link to WorldCat from here, and can add your own library to a list of available links </li></ul></ul><ul><ul><li>Bookmooch.com: less social, in my experience, but potentially a good place to find low-cost replacement copies. Have not found a way to go from Bookmooch to library catalog, but vice versa works with their “mooch” widget </li></ul></ul><ul><ul><li>LibraryThing.com: there is a free version, and a version for nominal cost through Bowker which interfaces with library catalogs (over 1500 so far!) to permit library patrons to post reviews. Possibly a more useful place to gauge patron feedback than Facebook </li></ul></ul>
  16. 16. Jackie Zanghi-LaPlaca Director of Library & Educational Relations IGI Global
  17. 17. Online Symposium series <ul><li>Free research to be shared: </li></ul><ul><li>http://www.igi-global.com/campaign/symposium.asp </li></ul><ul><li>Other open access examples </li></ul><ul><li>Participate in the virtual Lyrasis e-book panel discussion on November 20th: </li></ul><ul><li>https://sas.elluminate.com/site/external/event/description?instance_id=18384 </li></ul>
  18. 18. Highlighting library success stories <ul><li>Library Technology Collaborative (LTC) Award </li></ul><ul><ul><li>Highlights from 2009 </li></ul></ul><ul><ul><li>Application for 2010 </li></ul></ul>
  19. 19. What are your success stories? <ul><li>What types of technology are helping you market your library services? </li></ul><ul><li>What can publishers provide to help you? </li></ul><ul><li>Suggestions for the Library Technology Collaborative (LTC) </li></ul><ul><li>Please share your contact information to join the LTC or visit: </li></ul><ul><li>http://www.igi-global.com/campaign/index.asp </li></ul>
  20. 20. <ul><li>Thank you </li></ul><ul><li>& </li></ul><ul><li>Questions </li></ul>

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