Social Media Revolutionising Libraries Judy
O’Connell @heyjudeonline

Viewing and linking Single view
online web pages for information and marketing

Choice & experiences Portable, socially
powered, focused on life-stream, content, and powered by widgets, drag and drop, and mashups of user engagement.

Immersive & pervasive Connections and
experiences augmented and transformed through immersive technology and smart data.

Library
http://www.miragebookmark.ch/most-interesting-libraries.htm

Library 2.0 The Dead Sea
Scrolls online from Israel Museum’s Shrine of the Book http://www.miragebookmark.ch/most-interesting-libraries.htm

The King James Bible required
seven years to translate and many months for scribes to copy. Now we can have it ‘whispernetted’ into electronic paper in moments.

Once again, it was a
book that inspired many radical changes in our society.

6th August, 1996

Dangerous words ?

“Information technology has become a
participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself.” A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Brown cc licensed ( BY NC SD ) flickr photo by Javier Volcan: http://flickr.com/photos/jdvolcan/943235734/

“The more we interact with
these information spaces, the more the environment changes, and the very act of finding information reshapes not only the context that gives that information meaning, but also the meaning itself.” DouglasThomas and John Seely Brown cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/

Conversation Prism
www.theconversationprism.com

“You are what you share”
WE-THINK ~ Charles Leadbeater (2008) cc licensed ( BY NC SD ) flickr photo by pntphoto: http://flickr.com/photos/pntphoto/20621245/

Library 2.0 + “The library
will prosper only by making available a much larger range of material in digital form, much of it stored on computers owned by other people and organised by communities of users working with librarians...” WE-THINK ~ Charles Leadbeater cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/

Library 2.0 + “The library
of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeater cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/

Social Media in Business The
5 most popular social media activities conduced by business in 2010 * Nielsen: Community Engine Social Media Business Benchmarking Study 2011

Content offered via social media
* Nielsen: Community Engine Social Media Business Benchmarking Study 2011

Increasing integration into own media
Plans for 2011 integration

1 in 4 Businesses have
Facebook presence

Social Media in EU Libraries
48% 37% 15% Not interested Use social media Plan to use social media * Social Media Use in European Libraries 2010 by EBSCO

Five top social media targeted
by libraries 63% 55% 46% 46% 38% Social Networks Blogging MIcro-blogging Widgets Social Bookmarks * Social Media Use in European Libraries 2010 by EBSCO

MUSEUMS SPECIAL SECTION The Spirit
of Sharing Published: March 16, 2011 SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site, brooklynmuseum.org. Every night she bicycles home to the Red Hook section of Brooklyn to be with Teddy, her beloved pit bull, and monitors the institution’s presence on Facebook, Flickr, YouTube, Four Square and Twitter, where it has nearly 183,000 followers. Some of her projects — letting Web followers watch a 28-foot tepee being built in the museum or inviting them to participate in a coming exhibition by taking a visual art quiz — have led to a flood of invitations to lecture at conferences around the globe. http://goo.gl/ipahu

The Library Minute

Social Media in AU Libraries
• Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of events cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/

UTS Library

• facebook

Powerhouse Museum Love Lace International
Lace Award and exhibition: behind the scenes iPhone App Explore Love Lace, a new contemporary art exhibition at the Powerhouse Museum, Sydney featuring 134 artists from 20 countries.

Social Media What does all
this tell us about our services?

communication Can you hear me
now?! cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/

cc licensed ( BY NC
) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/

cc licensed ( BY SD
) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/

cc licensed ( BY )
flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/

cc licensed ( BY NC
SD ) flickr photo by Mrs Magic: http://flickr.com/photos/mrsmagic/5876276327/

“Social media presents a unique
set of challenges for librarians who are dedicated to outreach and to privacy.” cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/

Libraries must be present in
the online environment or fail to reach customers using this space. cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/

The National Library of Australia
embraces social media as a community-building tool and for corporate communications. It adopted a social media policy in December 2010. http://www.nla.gov.au/policy-and-planning/social-media

Will your library be the
first step or not even be in the game? cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/

Are you trusting and listening
to your users and giving them a role in helping define the future of you library services?

Where do we begin? cc
licensed ( BY NC ) flickr photo by sadmafioso: http://flickr.com/photos/sadmafioso/5635073770/

Social media in libraries Gambling
on a strategy is easy

Social media in libraries Gambling
on your future is hard

Social media in libraries It’s
a high-stakes game!

Begin with
yourself

Understand how to connect, communicate
and collaborate cc licensed ( BY NC SD ) flickr photo by brandoncripps: http://flickr.com/photos/brandoncripps/3156373103/

Where do we begin?

http://learningfundamentals.com.au/wp-content/uploads/Focus-mindmap-for-web.jpg

http://blog.brianpagan.net/wp-content/uploads/2011/07/Me-and-My-Ecosystem.png

Revolutionising Libraries

Personal learning environment – relying
on the people we connect with through social networks and collaborative tools e.g. Twitter, Yammer. Personal learning network – knowing where or to whom to connect and find content professional content Revolutionising Libraries

Personal web tools – used
for tracking our life and powering our information organisation e.g. photos to Facebook, pictures to Flickr, photos to Twitter Revolutionising Libraries

Cloud computing – utilising open
access between sources and devices e.g. Edmodo, Evernote, Diigo. Mixed reality – adopting e-devices and augmented reality e.g. ebooks, QRcodes, Layar browser. Revolutionising Libraries

Where do you
fit in?

http://heyjude.wordpress.com
http://www.facebook.com/judy.oconnell
http://twitter.com/heyjudeonline
http://libraryschool.campusguides.com/socialmedia