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Revolutionising Libraries with Social Media

With the emergence of tools such as Twitter, Facebook, blogs, wikis, LinkedIn, virtual worlds and more, it has become important to offer a more customer-driven, socially rich and collaborative model of service and content delivery from our libraries. Social media has few barriers. It's not about budget or acquiring the necessary tools. What we need are experienced social media staff who can lead our libraries into participatory environments for the benefit of all. Here you will find many key links and resources to support the workshop Revolutionising Libraries.

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Social Media




Revolutionising Libraries
 Judy O’Connell @heyjudeonline
Revolutionising Libraries with Social Media
Viewing and linking

            Single view online
              web pages for
             information and
                marketing
Choice & experiences
              Portable, socially
             powered, focused
               on life-stream,
                content, and
            powered by widgets,
             drag and drop, and
              mashups of user
                engagement.
Immersive & pervasive
               Connections and
                  experiences
                augmented and
             transformed through
            immersive technology
                and smart data.
Library




http://www.miragebookmark.ch/most-interesting-libraries.htm

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Revolutionising Libraries with Social Media

  • 1. Social Media Revolutionising Libraries Judy O’Connell @heyjudeonline
  • 3. Viewing and linking Single view online web pages for information and marketing
  • 4. Choice & experiences Portable, socially powered, focused on life-stream, content, and powered by widgets, drag and drop, and mashups of user engagement.
  • 5. Immersive & pervasive Connections and experiences augmented and transformed through immersive technology and smart data.
  • 7. Library 2.0 The Dead Sea Scrolls online from Israel Museum’s Shrine of the Book http://www.miragebookmark.ch/most-interesting-libraries.htm
  • 8. The King James Bible required seven years to translate and many months for scribes to copy. Now we can have it ‘whispernetted’ into electronic paper in moments.
  • 9. Once again, it was a book that inspired many radical changes in our society.
  • 12. “Information technology has become a participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself.” A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Brown cc licensed ( BY NC SD ) flickr photo by Javier Volcan: http://flickr.com/photos/jdvolcan/943235734/
  • 13. “The more we interact with these information spaces, the more the environment changes, and the very act of finding information reshapes not only the context that gives that information meaning, but also the meaning itself.” DouglasThomas and John Seely Brown cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
  • 15. “You are what you share” WE-THINK ~ Charles Leadbeater (2008) cc licensed ( BY NC SD ) flickr photo by pntphoto: http://flickr.com/photos/pntphoto/20621245/
  • 16. Library 2.0 + “The library will prosper only by making available a much larger range of material in digital form, much of it stored on computers owned by other people and organised by communities of users working with librarians...” WE-THINK ~ Charles Leadbeater cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
  • 17. Library 2.0 + “The library of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeater cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
  • 19. Social Media in Business The 5 most popular social media activities conduced by business in 2010 * Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  • 20. Content offered via social media * Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  • 21. Increasing integration into own media Plans for 2011 integration
  • 22. 1 in 4 Businesses have Facebook presence
  • 24. Social Media in EU Libraries 48% 37% 15% Not interested Use social media Plan to use social media * Social Media Use in European Libraries 2010 by EBSCO
  • 25. Five top social media targeted by libraries 63% 55% 46% 46% 38% Social Networks Blogging MIcro-blogging Widgets Social Bookmarks * Social Media Use in European Libraries 2010 by EBSCO
  • 30. MUSEUMS SPECIAL SECTION The Spirit of Sharing Published: March 16, 2011 SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site, brooklynmuseum.org. Every night she bicycles home to the Red Hook section of Brooklyn to be with Teddy, her beloved pit bull, and monitors the institution’s presence on Facebook, Flickr, YouTube, Four Square and Twitter, where it has nearly 183,000 followers. Some of her projects — letting Web followers watch a 28-foot tepee being built in the museum or inviting them to participate in a coming exhibition by taking a visual art quiz — have led to a flood of invitations to lecture at conferences around the globe. http://goo.gl/ipahu
  • 33. Social Media in AU Libraries • Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of events cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
  • 40. facebook
  • 42. Powerhouse Museum Love Lace International Lace Award and exhibition: behind the scenes iPhone App Explore Love Lace, a new contemporary art exhibition at the Powerhouse Museum, Sydney featuring 134 artists from 20 countries.
  • 43. Social Media What does all this tell us about our services?
  • 44. communication Can you hear me now?! cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
  • 45. cc licensed ( BY NC ) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/
  • 46. cc licensed ( BY SD ) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/
  • 47. cc licensed ( BY ) flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/
  • 48. cc licensed ( BY NC SD ) flickr photo by Mrs Magic: http://flickr.com/photos/mrsmagic/5876276327/
  • 49. “Social media presents a unique set of challenges for librarians who are dedicated to outreach and to privacy.” cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
  • 50. Libraries must be present in the online environment or fail to reach customers using this space. cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
  • 51. The National Library of Australia embraces social media as a community-building tool and for corporate communications. It adopted a social media policy in December 2010. http://www.nla.gov.au/policy-and-planning/social-media
  • 52. Will your library be the first step or not even be in the game? cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/
  • 53. Are you trusting and listening to your users and giving them a role in helping define the future of you library services?
  • 54. Where do we begin? cc licensed ( BY NC ) flickr photo by sadmafioso: http://flickr.com/photos/sadmafioso/5635073770/
  • 55. Social media in libraries Gambling on a strategy is easy
  • 56. Social media in libraries Gambling on your future is hard
  • 57. Social media in libraries It’s a high-stakes game!
  • 59. Understand how to connect, communicate and collaborate cc licensed ( BY NC SD ) flickr photo by brandoncripps: http://flickr.com/photos/brandoncripps/3156373103/
  • 60. Where do we begin?
  • 65. Personal learning environment – relying on the people we connect with through social networks and collaborative tools e.g. Twitter, Yammer. Personal learning network – knowing where or to whom to connect and find content professional content Revolutionising Libraries
  • 66. Personal web tools – used for tracking our life and powering our information organisation e.g. photos to Facebook, pictures to Flickr, photos to Twitter Revolutionising Libraries
  • 67. Cloud computing – utilising open access between sources and devices e.g. Edmodo, Evernote, Diigo. Mixed reality – adopting e-devices and augmented reality e.g. ebooks, QRcodes, Layar browser. Revolutionising Libraries
  • 68. Where do you fit in?