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Libraries with Social Media XFactor


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Working with social media in your public library needs planning.

Published in: Education, Technology, Business

Libraries with Social Media XFactor

  1. Libraries with X-FactorSocial Media Judy O’Connell Wollongong, March 2012
  2. Viewing and linking Single view online web pages for information and marketing
  3. Choice & experiences Portable, socially powered, focused on life-stream, content, and powered by widgets, drag and drop, and mashups of user engagement.
  4. Immersive & pervasive Connections and experiences augmented and transformed through immersive technology and smart data.
  5. Library
  6. The King James Biblerequired seven years totranslate and manymonths for scribes tocopy.Now we can have it‘whispernetted’ intoelectronic paper inmoments.
  7. Libraries withX-factor are activeagents within theircommunity
  8. “Information technology has become a participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself.” A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Browncc licensed ( BY NC SD ) flickr photo by Javier Volcan:
  9. Conversation
  10. connect, communicate, collaborate Australian internet users spend the most time visiting social networks and blogs averaging 7 hours, 17 minutes per person.Neilsen Social Media Report 2011
  11. Library 2.0 + “The library of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeatercc licensed ( BY NC SD ) flickr photo by mark raheja:
  12. Social Media in Business The 5 most popular social media activities conduced by business in 2010* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  13. Content offered via social media* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  14. Increasing integration into own media Plans for 2011 integration
  15. 1 in 4 Businesses have Facebook presence
  16. Social Media in EU Libraries 48% 37% 15% Not interested Use social media Plan to use social media* Social Media Use in European Libraries 2010 by EBSCO
  17. Five top social media targeted by libraries 63% 55% 46% 46% 38% Social Networks Blogging MIcro-blogging Widgets Social Bookmarks* Social Media Use in European Libraries 2010 by EBSCO
  18. MUSEUMS SPECIAL SECTION The Spirit of Sharing Published: March 16, 2011SHELLEY BERNSTEIN lives with her computer. Most days she hunkersdown in her spartan office at the Brooklyn Museum where, as chieftechnology officer, she invents ways to keep people visiting the museumand its Web site, night she bicycles home to the Red Hook section ofBrooklyn to be with Teddy, her beloved pit bull, andmonitors the institution’s presence on Facebook, Flickr,YouTube, Four Square and Twitter, where it has nearly183,000 followers.Some of her projects — letting Web followers watch a 28-foot tepeebeing built in the museum or inviting them to participate in a comingexhibition by taking a visual art quiz — have led to a flood of invitationsto lecture at conferences around the globe.
  19. Social Media in AU Libraries • Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of eventscc licensed ( BY NC SD ) flickr photo by César Poyatos:
  20. The social media presence of Australian Public Libraries Blog post July 2011• Overwhelmingly, Australian public libraries don’t have their own websites• 8 out of 16 didn’t have a Facebook Page while 9 out of 16 lacked a Twitter page• Those public libraries that do have some social media presence are not using them successfully
  21. UTS Library
  22. • facebook
  23. What does all this tell us about our services? Libraries with X-Factor Social Media
  24. communication Can you hear me now?!cc licensed ( BY ) flickr photo by Pixel Addict:
  25. Participation in social mediaremoves perceived distancewithout intruding into real spacecc licensed ( BY NC ) flickr photo by Frederic della Faille:
  26. Every time a major event happens in theworld these days, it’ only a matter of sseconds before Twitter starts fizzing withnews and shared licensed ( BY SD ) flickr photo by kainet:
  27. communication#quanda @lateline cc licensed ( BY NC ) flickr photo by ansik:
  28. Social media, and online services in general, allow the user to interact with library staff in a space that is more power neutral than the traditional library deskcc licensed ( BY ) flickr photo by procsilas:
  29. Stop isolating, separating, and labelling the many aspects of library servicescc licensed ( BY NC SD ) flickr photo by Mrs Magic:
  30. “Social media presents a unique set of challenges for librarians who are dedicated to outreach and to privacy.”cc licensed ( BY NC SD ) flickr photo by sgs_1019:
  31. Libraries must be present in the online environment or fail to reach customers using this licensed ( BY NC SD ) flickr photo by sgs_1019:
  32. The National Library of Australia embraces social media as a community-building tool and for corporate communications. It adopted a social media policy in December 2010.
  33. New WorDS Will your library be the first step or not even be in the game?cc licensed ( BY ) flickr photo by Håkan Dahlström:
  34. Are you trustingand listening toyour users andgiving them a rolein helping definethe future of yourlibrary services?
  35. How you prepare counts!Find things on the social web – Google or media alerts – Search the social web withother toolsKeep up to date with new stuff – Read analyst and practitioner blogs – Subscribe to blog/web feeds and RSS reader
  36. Libraries with X-factorRely oninformeddiscovery topush yourthinking.
  38. Understand how to connect, communicate and collaboratecc licensed ( BY NC SD ) flickr photo by brandoncripps:
  39. Remember... The application of social media tools must do more than simply present a different avenue to the same licensed ( BY NC ) flickr photo by chiaralily:
  40. Libraries with X-factorExplorebeyondwhat youknow at first!
  41. Libraries with X-factor
  42. Social Media planning cc licensed ( BY NC SD ) flickr photo by *m22:
  43. Communicating throughmultiple channels. 54h$p://
  44. Libraries with X-factorImage sharing •Flickr •Facebook •Blogs •and more...
  45. In November 2008 the National Library of New Zealand joined The Commons on Flickr: 1. To increase access to publicly-held photography collections 2. To provide a way for the general public to contribute information and knowledge.
  46. Photos, video and audio recordings can be added,enriched by stories and memories from users and addedto Collections or strung into Tours. Posted on October 10, 2011 by Archives Outside
  47. Libraries with X-factorBookclubs & activities •Goodreads •Library Thing •Facebook •Blogs •QR codes •and more...
  48. Pinterest is a virtualpinboard, in whichusers share the stuffthey find online by“pinning” the items totheir board (or boards).
  50. cc licensed ( BY SD ) flickr photo by TheDaring Librarian: info_grrl/6234764457/
  51. Libraries with X-factorTwitter •share •communicate @ •participate #tag •and more...
  52. Libraries with X-factorTwitter describes itself as a “real-time informationnetwork”. It is a micro-blogging tool, allowing 140characters for each “Tweet”.Hashtags (#) on keywords allow easy searching andlinking of topics.The Twitter button added to a web-pageencourages interest.
  53. Libraries with X-factorTweet, RT, Reply, DM, Lists, #tags,favourites, searches, @replies, URLshortening, Apps.Visit twitter tools and discover twitterclients, and twitter apps. Curation, Tweeted Times. Hootsuite,Tweetdeck.
  54. Libraries with X-factorClear objective and target audienceClearly defined Twitter brandOrganisational social media policyLearn from mistakesBe human and be honestListen, engage, and build relationshipsBuild off existing programs
  55. Libraries with X-factorOmit needless wordsOne thought per tweetDescribe and simplifyEmbrace the ReTweetCross-post, respond, monitorKeep organised lists.
  56. Libraries with X-factorLook at the 20 last tweets. How manywere @replies? How many were retweetsof other peoples work.Are the tweets you hope will beretweeted under 120 characters sopeople can retweet them?
  57. Enterprise tweet managment
  58. • recent activity• most replied to posts• follower tracking• link history• follower count• membership count• Facebook, Twitter, Google+
  59. Libraries with X-factorFacebook •share •communicate •participate •and more...
  60. Sharing is fast • Why: Why are we doing this? • Who: Who are we trying to reach? Who will do the work? • What: What’s our strategy?cc licensed ( BY NC SD ) flickr photo by Έλενα Λαγαρία:
  61. Sharing is fast • Overview of library • Website & contact info • Press releases • Blog RSS • Videos • Twitter Updates • News and status • Community interactions • Eventscc licensed ( BY NC SD ) flickr photo by Έλενα Λαγαρία:
  62. Home Page
  63. Profile Page
  64. Group
  65. Purpose or Organisation Page
  66. Libraries with X-factor• You can have an unlimited number of fans (Facebook users who “Like” your page).• Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.• All content posted on your Facebook page gets indexed on Google.
  67. Libraries with X-factor• Create and promote events• Communicate and share• Connect or “like” other organizations• Send notifications and messages• Collect fans by promoting “Like”• Feature discussions• Create and share media• Run competitions & polls
  68. Libraries with X-factor• Make sure to get a custom URL• You can add additional admins (highly recommended).• All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).• Select your page title and category carefully as they cannot be changed once set.
  69. Libraries with X-factor• Bookshare widgets• Catalogue search widgets.• Libguides• Ebsco• ..and more
  70. Libraries with X-factor• Three C’s • Community • Collaboration • Communication• Free Marketing & Advocacy• Starting and sharing conversations• Answering questions• Breaking down barriers to information• Serving as an interactive resource• LISTEN!
  71. Libraries with X-factorGoogle+ •share •communicate •participate •and more...
  72. Where do you fit in?
  73. Where do we begin?
  75. What have you learnt this week?
  76. Libraries with X-factorChoose the right tool tore-frame your library’sinteractions.
  77. Libraries with X-factorFlexibility will becomethe most sought-aftercurrency for the app-social generation.
  78. Be the future~ no holds barred!
  79. Thank You