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Social Networking & Libraries: Best Practices & Challenges

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Given at the Suffolk County Library Association on 10/27/09.

Published in: Technology, Education

Social Networking & Libraries: Best Practices & Challenges

  1. 1. Social Networking & Libraries<br />Best Practices & Challenges<br />EllyssaKroski<br />http://www.ellyssakroski.com<br />
  2. 2. Agenda<br />What is Social Networking?<br />Why Should We Care?<br />How are Libraries Using Social Networking?<br />Challenges & Pitfalls<br />Best Practices<br />
  3. 3. What is Social Networking?<br />Social software that enables libraries to interact with and build community with their patrons.<br />A new way to provide information & offer services to library patrons “where they live”.<br />Another access point to the library & its website.<br />
  4. 4. Why Social Networking?<br />Facebook has more than 300 million active users<br />Hundreds of millions of videos are viewed every day on YouTube<br />Twitter has over 3.5 million users<br />There are over 133 million blogs<br />Wikipedia has over 10 million articles written in over 200 languages<br />Facebook has more than 700 million photos uploaded to the site each month<br />Americans spend an average of 14 hours per week on the Web<br />
  5. 5. How are Libraries Using Social Networking?<br />Social Networking Communities<br />Blogs<br />Microblogs<br />Lifestreams<br />Media Sharing<br />Interactive Subject Guides<br />Incorporating Social Features into Library Websites & Catalogs<br />
  6. 6. Goals of Social Networking?<br />Build Community<br />Promote Library Services<br />Promote Library Holdings<br />Promote Library Events<br />Provide Recommended Resources<br />Communicate with Patrons<br />Gather & Track Valuable Feedback<br />
  7. 7. Challenges & Pitfalls<br />
  8. 8. The Barren Profile<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13. The Busy<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. The Unidentified???<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24. The un“Friend”ly<br />
  25. 25.
  26. 26.
  27. 27. The Forgotten<br />
  28. 28.
  29. 29.
  30. 30. The “wish they’d forgotten”<br />
  31. 31.
  32. 32.
  33. 33. 9 Tweets over 6 days about the same topic<br />
  34. 34. 6 posts in one day, nothing for 6 days.<br />
  35. 35. Best Practices<br />
  36. 36. Creating engaging experiences on Social Networks<br />
  37. 37. Library Events<br />
  38. 38. Integrated Blog<br />
  39. 39. Ask-A-Librarian<br />
  40. 40. Catalog & Database Apps<br />
  41. 41. Blogs for Providing News & Resources<br />
  42. 42. News Vehicles<br />
  43. 43. Subject Resources<br />
  44. 44. Reader’s Advisory<br />
  45. 45. Patron Conversations<br />
  46. 46. Reading Programs<br />
  47. 47. Book Clubs<br />
  48. 48. Communicating with Patronson Twitter<br />
  49. 49. Library News<br />
  50. 50. Promotion<br />
  51. 51. Updates<br />Twitter<br />
  52. 52. Library Blog<br />
  53. 53. New Acquisitions<br />
  54. 54. Library Photos<br />
  55. 55. Aggregating Content with Lifestreams<br />
  56. 56. National University of Singapore Libraries<br />
  57. 57. The Libraries of UT HSC SA<br />
  58. 58. NE Library Commission<br />
  59. 59. Creating Media Resources<br />
  60. 60. Special Collections<br />
  61. 61. Oral Histories & Interviews<br />
  62. 62. Library Events<br />
  63. 63. Library Events<br />
  64. 64. Library Tours<br />
  65. 65. Research Recommendations<br />
  66. 66. Instruction<br />
  67. 67. Creating interactive guides to research<br />
  68. 68. Boston College University Libraries<br />
  69. 69. Dalhousie University Libraries<br />
  70. 70. Allegheny College Library <br />
  71. 71. University of Michigan Library<br />
  72. 72. Incorporating Social Networking in the Website<br />
  73. 73. Library of Congress<br />
  74. 74.
  75. 75.
  76. 76. Yarra Plenty Regional Library <br />
  77. 77.
  78. 78. Topeka & Shawnee County Public Library<br />
  79. 79.
  80. 80.
  81. 81. TSCPLIM in the Catalog<br />
  82. 82. Nashville Public Library<br />
  83. 83. Social Networking in the Catalog<br />
  84. 84. Darien Library<br />
  85. 85. Yale University Library<br />
  86. 86. Ann Arbor District Library<br />
  87. 87. Hennepin County Library<br />
  88. 88. WorldCat<br />
  89. 89. Best Practices - Planning<br />Develop a social media policy<br />Provide training<br />Start with a Need<br />Know Your Users<br />What are other Libraries doing?<br />Develop a strategy<br />Determine Success Metrics<br />Allocate time & resources appropriately<br />
  90. 90. Best Practices - Implementation<br />Integrate with library website<br />Cross-platform promotion<br />Consistent logo/signage everywhere<br />Adopt tools to duplicate content<br />Adopt tools to organize info consumption<br />Keep content updated<br />Engage with your community<br />Widgets & Mobile versions<br />Market it!<br />
  91. 91. Ping.fm<br />
  92. 92. TweetDeck<br />
  93. 93. Widgetbox<br />
  94. 94. Mofuse<br />
  95. 95. Winksite<br />
  96. 96. Best Practices- Facebook<br />Register Library Name<br />FBML<br />Social RSS<br />Integrate blog & Facebook<br />Integrate Ask a Librarian<br />Catalog Search Applications<br />Create & List Events<br />Post interesting content<br />
  97. 97. Facebook - FBML<br />
  98. 98. Facebook - Social RSS<br />
  99. 99. Best Practices- Twitter<br />Co-Tweet to Schedule Tweets<br />Know Your Lingo<br />Re-Tweet - @<br />Hash tags - #<br />TwitterFeed to Feed in Blog Posts, New Acquisitions and more.<br />
  100. 100. Twitter - Co-Tweet<br />
  101. 101. Twitter - TwitterFeed<br />
  102. 102. Best Practices - Media Sharing<br />A Library Profile is a Must!<br />Put content on iTunes as well as YouTube<br />
  103. 103. Best Practices – Subject Guides<br />Librarian Photos<br />IM client<br />Custom Search Engines<br />Organize content with tabs<br />Include interactive content!<br />
  104. 104. Pitfalls<br />Using tech for tech’s sake<br />Spamming the News Feed<br />Marketing Crap<br />Inane tweets (eating a sandwich)<br />Outdated info<br />Library info not visible<br />No dialogue<br />Not friending<br />
  105. 105. Assessment<br />Blogs<br />Analytics software<br />News reader subscribers<br />Comments & email feedback<br />Technorati & Google Blog Search discussions<br />Delicious bookmarks<br />Facebook<br />Friends<br />Comments & email feedback<br />‘Ask a Librarian’ reference stats increase<br />Twitter<br />Followers<br />Retweets & @Replies<br />TwitterSearch discussions<br />TwitterCounter, TweetStats<br />Flickr/YouTube Stats<br />LibGuides Stats<br />
  106. 106. SiteMeter Stats<br />
  107. 107. Google Reader Subscribers<br />
  108. 108. Delicious Stats<br />
  109. 109. TwitterCounter Stats<br />
  110. 110. TweetStats<br />
  111. 111. Flickr Stats<br />
  112. 112. YouTube Stats<br />
  113. 113. LibGuides Stats<br />
  114. 114. Questions?<br />EllyssaKroski<br />ellyssakroski@yahoo.com<br />http://www.ellyssakroski.com<br />http://oedb.org/blogs/ilibrarian<br />

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