Putting Yourself Out There: Online Social Networking for Librarians


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For LIS Career Fair, January 12, 2010

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Putting Yourself Out There: Online Social Networking for Librarians

  1. 1. Putting Yourself Out There Online Social Networking for Librarians Meredith Farkas Norwich University http://www.flickr.com/photos/hndrk/2781790829/
  2. 2. The job market is REALLY competitive! http://www.flickr.com/photos/joebrent/15699502/
  3. 3. An Accidental “Mover and Shaker”
  4. 5. The Book
  5. 6. Writing, teaching, speaking www.flickr.com/photos/melindashelton/1802240436
  6. 7. You are a Brand http://www.flickr.com/photos/vissago/2142584703/
  7. 8. Networking online: lots of options <ul><li>Blogging </li></ul><ul><li>Twitter </li></ul><ul><li>FriendFeed </li></ul><ul><li>Facebook </li></ul><ul><li>Professional writing </li></ul><ul><li>Speaking </li></ul><ul><li>Virtual committee membership </li></ul><ul><li>Developing resources that benefit other librarians </li></ul>
  8. 9. Blogging: Why blog? <ul><li>Familiar medium </li></ul><ul><ul><li>133 million blogs indexed by Technorati </li></ul></ul><ul><ul><li>Used by all populations </li></ul></ul><ul><li>Informal medium </li></ul><ul><li>Flexible - posts can be any length/type </li></ul><ul><li>Easy to get started, free software </li></ul><ul><li>Users can get the content in the format of their choosing </li></ul>
  9. 10. Am I a blogger? http://www.flickr.com/photos/tryingyouth/3137862/
  10. 11. What to blog about? A real Head Scratcher http://www.flickr.com/photos/benrad/813820723/
  11. 12. Becoming part of a blogging community <ul><li>Put yourself into your posts </li></ul><ul><li>Put up your pic and an “about me” page </li></ul><ul><li>Comment on people’s blogs </li></ul><ul><li>Comments on people’s posts on your blog (trackbacks) </li></ul><ul><li>Always engage with commenters on your blog </li></ul>
  12. 14. Twitter <ul><li>Microblogging – sharing information in 140 characters or less </li></ul><ul><li>People “follow” your Twitter feed and get updates of your news and that of their other friends chronologically </li></ul><ul><li>Hugely popular </li></ul><ul><li>Can use via web, cell phone, desktop apps, IM, etc. </li></ul>
  13. 15. How to get a following on Twitter Be a filter for interesting info (link and retweet) Engage in conversation (@ people) Promote your content
  14. 16. FriendFeed
  15. 18. Facebook <ul><li>Better for keeping in touch with friends you already have. </li></ul><ul><li>Building visibility </li></ul><ul><ul><li>“ Friend” librarians you admire </li></ul></ul><ul><ul><li>Post interesting updates </li></ul></ul><ul><ul><li>Comment on people’s updates </li></ul></ul><ul><ul><li>Post content from your blog, twitter feed (selectively), etc. to your Wall. </li></ul></ul>
  16. 19. Library E-Mail Lists <ul><li>There are lists for pretty much every interest </li></ul><ul><li>Great space for </li></ul><ul><ul><li>Asking questions and getting answers from the hive </li></ul></ul><ul><ul><li>Discussing topics you’re interested in/sharing ideas </li></ul></ul><ul><ul><li>Getting and giving support </li></ul></ul><ul><li>Longer form than Twitter and FriendFeed </li></ul>
  17. 20. Writing <ul><li>Articles in journals freely available online will get more exposure. </li></ul><ul><li>Some examples: </li></ul><ul><ul><li>Library Student Journal </li></ul></ul><ul><ul><li>Library Journal </li></ul></ul><ul><ul><li>Code4Lib Journal </li></ul></ul><ul><ul><li>Journal of Collaborative Librarianship </li></ul></ul><ul><ul><li>Reference & User Services Quarterly </li></ul></ul><ul><ul><li>D-Lib, Ariadne, First Monday, and more… </li></ul></ul>
  18. 21. Speaking <ul><li>Online conferences </li></ul><ul><ul><li>Apply to speak </li></ul></ul><ul><ul><li>Create your own! </li></ul></ul><ul><li>Create your own screencast/slidecast </li></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>blip.tv or YouTube </li></ul></ul>
  19. 22. Join a Virtual Committee <ul><li>More and more library organizations are allowing virtual committee membership </li></ul><ul><li>More and more F2F committees are meeting online </li></ul>
  20. 23. Develop Resources that Benefit Other Librarians <ul><li>Learning 2.0 ( http://plcmcl2-about.blogspot.com/ ) </li></ul><ul><li>Five Weeks to a Social Library ( http://www.sociallibraries.com/course/ ) </li></ul><ul><li>Library Success Wiki ( http://www.libsuccess.org ) </li></ul><ul><li>Library Society of the World ( http://thelsw.org/ ) </li></ul><ul><li>T is for Training call-in show ( http://tisfortraining.wordpress.com/ ) </li></ul>
  21. 24. What not to do <ul><li>Write under a pseudonym </li></ul><ul><li>Make it difficult to figure out who you are </li></ul><ul><li>Do things just to make a name for yourself </li></ul><ul><li>Have a negative attitude </li></ul><ul><li>Insult people or get into flame wars </li></ul><ul><li>Name names when writing about job interviews </li></ul><ul><li>Be overly formal in your writing </li></ul><ul><li>Not let your personality shine through </li></ul>
  22. 25. What to do <ul><li>Do things for the love of it </li></ul><ul><li>Believe in your own awesomeness </li></ul><ul><li>Be authentic </li></ul><ul><li>Don’t be afraid to make friends online </li></ul>
  23. 26. Questions? mfarkas(at)gmail(dot)com Twitter/FriendFeed: librarianmer