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Social Networking Literacy Skills: Recasting the Readers Services Librarians' Competencies in the 21st century


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Presented at the Philippine Association of Academic/Research Librarians' Summer Seminar-Workshop on the theme “Librarians at their Best: Envisioning and Realizing Multilevel and Progressive Readers Services” (Lyceum of Aparri, Cagayan, 29 April - 1 May 2009) by Fe Angela M. Verzosa.

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Social Networking Literacy Skills: Recasting the Readers Services Librarians' Competencies in the 21st century

  1. 1. Social Networking Literacy Skills: Recasting the Readers Services Librarians’ Competencies in the 21 st Century Presented at PAARL’s Summer Seminar-Workshop on the theme “Librarians at their Best: Envisioning and Realizing Multilevel and Progressive Readers Services” Lyceum of Aparri, Cagayan Valley, April 29 – May 1, 2009 By Fe Angela M. Verzosa
  2. 2. <ul><li>“ A huge number of the readers services </li></ul><ul><li>population are logging on to the internet for </li></ul><ul><li>the sole purpose of social networking.” </li></ul><ul><li>In order for librarians to successfully extend effective and efficient services to its modern library users, engaging in social networking activities is a must. </li></ul><ul><li>This topic discusses various social networking activities and develops strategic approaches for integrating these activities to formulate a productive and cutting-edge readers services. </li></ul>
  3. 3. <ul><li>Internet usage increased from 23 percent in 2007 to 28 percent in 2008, according to a new survey conducted by Nielsen and Yahoo on Filipino Internet habits study . </li></ul><ul><li>Internet use is not restricted to the big cities like Metro Manila . E.g. Cagayan de Oro City – 35% </li></ul><ul><li>47% of all internet time are spent in internet cafes. </li></ul><ul><li>Social networking is a key online activity. </li></ul>
  4. 4. <ul><li>Overall popular online activities : </li></ul><ul><li>63% - Email/Instant messaging </li></ul><ul><li>58% - Searches </li></ul><ul><li>53% - Playing online games </li></ul><ul><li>51% - Download/upload of photos </li></ul><ul><li>51% - Social networking </li></ul><ul><li>24% - Reading news online </li></ul><ul><li>3% - Online banking/purchasing products </li></ul>
  5. 5. <ul><li>Profile of Internet users: </li></ul><ul><li>50% - 10 to 19 years old </li></ul><ul><li>41% - 20 to 29 </li></ul><ul><li>19% - 30 to 39 </li></ul><ul><li>12% - 40 to 49 </li></ul><ul><li>3% - 50 + above </li></ul>
  6. 6. <ul><li>Other relevant facts: </li></ul><ul><li>Philippines has been tagged as &quot;The Social Networking Capital of the World” </li></ul><ul><li>83 percent of Filipinos surveyed are members of a social network (Universal McCann) </li></ul><ul><li>also regarded as the top photo uploaders and web video viewers, while they are second when it comes to the number of blog readers and video uploaders </li></ul>
  7. 7. <ul><li>Other relevant facts: </li></ul><ul><li>2.2 M out of 9M registered Multiply users are Filipinos, outnumbering even nationalities with a bigger population base like the United States </li></ul><ul><li>1M photographs are uploaded by Filipinos to Multiply every day, which is half of their total number worldwide </li></ul><ul><li>60% Filipino Multiply users are female, while 70% are under 25 </li></ul><ul><li>Friendster - the Philippines now holds the record of “having the most number of Friendster users worldwide” with 87% of local Internet users </li></ul><ul><li>55% Filipino Friendster users are female, and between 16 to 30 </li></ul>
  8. 8. What is…
  9. 9. <ul><li>Connecting with existing networks, making and developing friendships /contacts </li></ul><ul><li>Developing an online presence </li></ul><ul><li>Viewing content and/or finding information </li></ul><ul><li>Creating and customizing profiles </li></ul><ul><li>Authoring and uploading your own content </li></ul><ul><li>Adding and sharing third-party content </li></ul><ul><li>Posting messages </li></ul><ul><li>Collaborating </li></ul><ul><li>For e-learning </li></ul>
  10. 11. What is Social Software? <ul><li>a range of web-enabled software programs that allow users to interact and work collaboratively with other users </li></ul><ul><li>includes the ability to browse, search, invite friends to connect and interact, share film reviews, comments, blog entries, favorites, discussions, events, videos, ratings, music, classified ads, tag and classify information, etc. </li></ul><ul><li>functions like an online community of internet users </li></ul>
  11. 12. Social Networking Sites
  12. 15. General with 235,000,000 users General with 253,145,404 users mainly business for professionals General, popular in ASEAN countries Photo sharing, commenting, popular worldwide Video-sharing, commenting, banned in some for Music countries for blogging for Book lovers Ning - Users create their own social websites/ networks Wayn - Travel and lifestyle
  13. 16. <ul><ul><li> is the 1st Pinoy video-sharing and social networking site in one. </li></ul></ul><ul><ul><li>With you will be able to: - Easily connect with friends, relatives, classmates and other Filipinos from all over the world - Create your own webpage - Share, blog, and watch videos, tagalog movies, and listen to OPM music videos </li></ul></ul>
  14. 17. Types of social networking service <ul><li>Profile-based </li></ul><ul><li>organized around members’ profile pages that mainly consist of information about an individual member, including the person’s picture and details of interests, likes and dislikes. </li></ul>Users develop their spaces in various ways, and can often contribute to each other’s spaces, typically leaving text, embedded content or links to external content through message walls, comment or evaluation tools. - Best examples of profile-based services: Facebook, Friendster, MySpace,,
  15. 18. <ul><li>Content-based </li></ul><ul><li>the user’s profile remains an important way of organizing connections, but plays a secondary role to the posting of content. </li></ul><ul><li>Best examples </li></ul><ul><li>Flickr - for photo-sharing </li></ul><ul><li>YouTube – for video-sharing </li></ul><ul><li> – for music-sharing </li></ul><ul><li>LibraryThing – for sharing personal </li></ul><ul><li>library catalogs and book lists </li></ul>Types of social networking service
  16. 19. Motivations for Social Networking <ul><li>Anticipated Reciprocity contribute valuable information; expect that one will receive useful help and information in return </li></ul><ul><li>Increased Recognition - individuals want recognition for their contributions </li></ul><ul><li>Sense of efficacy – contributors believe that they have had some effect on this environment or community </li></ul>
  17. 20. Social Networks in Libraries <ul><li>Market library services </li></ul><ul><li>Provide links and information </li></ul><ul><li>Sharing – discussion topics pictures/music/videos </li></ul><ul><li>Participation - create a dialog </li></ul><ul><li>Get feedback </li></ul>Great tools for : Library Portals Networking Marketing & Promotion Outreach Branding
  18. 21. … as Library Portals University of Illinois at Urbana-Champaign Library Portal at MySpace Library catalog search box
  19. 22. mission
  20. 23. discussionboard photos events
  21. 25. guides catalogs web
  22. 26. Book reviews
  23. 27. Univ of Indiana
  24. 28. Catalog search Photos videos polls
  25. 31. … for Marketing/Promotion University of Central Florida promotes their Ask a Librarian service through their MySpace page
  26. 32. … for Marketing/Promotion
  27. 36. … for Library Networking
  28. 37. Blog entries
  29. 38. YouTube clips Instant messaging
  30. 40. messaging blogging profile music
  31. 41. links calendar
  32. 43. … for Professional Networking Using Ning as a tool… over 2,500 librarians who belong to the Ning Library 2.0 social network
  33. 44. … for Library Outreach Reaching out to students…
  34. 45. … for Catalog Search academic libraries have created Facebook applications to enable their patrons to search their library catalogs
  35. 46. an online service to help people catalog their books easily Also connects people with same books
  36. 47. Users create their own social websites/ networks
  37. 48. mainly business for professionals
  38. 50. Music community website
  39. 51. For travel and lifestyle
  40. 52. Social networking for UST
  41. 53. Blogs <ul><li>short for web logs, are like online journals wherein the ”blogger” (or owner) posts messages periodically, sharing and focusing on a particular subject or issue, </li></ul><ul><li>allowing others to comment </li></ul><ul><li>a venue for writing and peer editing and sharing, posting articles, stories, illustrated books, and opinions on current events, personal experiences, etc. </li></ul><ul><li>libraries use blogs as news vehicles, venues for staff communication, to support library instruction, and as a forum for peers/colleagues to express opinions on library issues and concerns </li></ul>
  42. 54. Ideas for Library Blogs <ul><li>Online book discussion </li></ul><ul><li>New releases – books, video, electronic resources </li></ul><ul><li>Upcoming events </li></ul><ul><li>Updating community – building a new library </li></ul><ul><li>Appeal to special interest groups </li></ul><ul><li>Reference Log </li></ul>School Librarian in Action
  43. 55. Blogging Tools <ul><li>Blogger – free, with tutorials, templates </li></ul><ul><li>Edublogs – free, great for students/teachers </li></ul><ul><li>WordPress – free, over 60 themes and integrated stats system </li></ul><ul><li>Blog It – Facebook blogging application </li></ul><ul><li>LiveJournal – free blog social network; most distinctive feature is its “friends list” </li></ul><ul><li>Snip Snap – Blog/wiki tool </li></ul><ul><li>Vox – blogging and social networking tool </li></ul>
  44. 57. Enjoys a Google PageRank of 6
  45. 59. Blogs as Library News Vehicles
  46. 61. Blogs as Subject Resources a business blog on which Binghampton University library blog about electronic reference resources, business database news, and statistical sources
  47. 62. Uses of Media-sharing tools <ul><li>For digital collections management especially for historical collections </li></ul><ul><li>Online exhibits </li></ul><ul><li>As training modules </li></ul><ul><li>Teaching as instructional aids </li></ul><ul><li>Marketing and promotion </li></ul><ul><li>Library and museum tours </li></ul>
  48. 63. Video-sharing for Library Orientation
  49. 64. Video-sharing for Library Tours an engaging way to introduce new students to the campus library as well as to its librarians
  50. 65. For sharing photos of events …
  51. 66. More ideas for Flickr <ul><li>Highlight library events </li></ul><ul><li>Hold a photo contest </li></ul><ul><li>Upload a collection </li></ul><ul><li>Library tour </li></ul><ul><li>Ask people to post pictures of themselves reading or using the library </li></ul><ul><li>Create a sense of community </li></ul>
  52. 67. Library News on Flickr
  53. 68. Photo-sharing for Historical Collections
  54. 69. Wikis <ul><li>a web page that is accessible to anyone with a Web browser and </li></ul><ul><li>an Internet connection </li></ul><ul><li>allows readers to collaborate with others in writing it and add, edit, and change the web page’s content, </li></ul><ul><li>making it a tool for collaboration </li></ul>
  55. 70. Uses of Wikis in Libraries <ul><li>Library Websites </li></ul><ul><li>Intranets </li></ul><ul><li>Training tools or course instruction </li></ul><ul><li>Event planning </li></ul><ul><li>Subject Guides </li></ul><ul><li>Reference Wiki </li></ul><ul><li>Best Practices </li></ul><ul><li>Encyclopedic works </li></ul>
  56. 71. Wikis as Library Web Sites
  57. 72. Wikis as Intranets
  58. 73. Wikis as Training Tools
  59. 74. Wikis for Event Planning
  60. 75. Wikis as Subject Guides
  61. 76. … as a Reference Wiki
  62. 77. Wikis for Best Practices
  63. 78. Wikis as encyclopedic works…
  64. 79. PAARLWiki as a Library 2.0 initiative
  65. 80. Benefits and Opportunities <ul><li>Literacy and communication skills </li></ul><ul><li>Using sites to communicate, collaborate and create </li></ul><ul><li>means learners use and can develop a wide range of </li></ul><ul><li>literacy skills. </li></ul><ul><li>Collaboration encourages creativity </li></ul><ul><li>Using collaborative tools can develop creative and entrepreneurial skills </li></ul><ul><li>Being where learners are </li></ul><ul><li>Using social networking services sends a clear message to learners that you are aware of the types of spaces they enjoy online. </li></ul>
  66. 81. Negative Views/Potential Risks <ul><li>Blocking and filtering sites because of perceived inappropriate content </li></ul><ul><li>Abuse and mismanagement of online presence </li></ul><ul><li>Misunderstanding the nature of online environment </li></ul><ul><li>Data protection and copyright concerns </li></ul><ul><li>Learning about e-safety issues </li></ul>
  67. 82. Tips for Online Safety <ul><li>Do not publicly post your personal address, phone number, private info. Remember, these are public spaces. </li></ul><ul><li>Change passwords often. </li></ul><ul><li>Do not post anything that you don’t want others to see or know. </li></ul><ul><li>Harassment, hate speech and inappropriate content should be reported </li></ul>
  68. 83. Tips for Online Safety <ul><li>Beware of Phishing (Phishing is a method used by fraudsters to try to get your personal information, such as your username and password, by pretending to be a site you trust. ) </li></ul><ul><li>Always look at the URL of the page you are directed to login to make sure that it stays in the website, prior to login. </li></ul><ul><li>People are not always who they say they are. Be careful about adding strangers to your friends list; remember, it is OK to deny a friend request. </li></ul>
  69. 84. Contact Questions?