Ecls Social Web Nov 2008


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Web 2.0 presentation for ECLS, Coralville, IA Nov 2008

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  • Ecls Social Web Nov 2008

    1. 1. With a little help from our friends: the social web ECLS Tech Tips November 21, 2008 Louise Alcorn Reference Technology Librarian West Des Moines Public Library
    2. 2. What is the Social Web? <ul><li>Also known as social software and social networking. </li></ul><ul><li>Allows you to share with your colleagues, friends, family and strangers. </li></ul><ul><li>Allows you to share your writings, thoughts, videos, music, pictures and more. </li></ul><ul><li>Essence of the whole “Web 2.0” thing </li></ul><ul><li>It’s the Wave of the Present </li></ul>
    3. 3. Web 2.0 <ul><li>“ While the old Web was about Web sites, clicks, and “eyeballs,” the new Web is about communities, participation and peering . As users and computer power multiply, and easy-to-use tools proliferate, the Internet is evolving into a global, living, networked computer that anyone can program. Even the simple act of participating in an online community makes a contribution to the new digital commons – whether one’s building a business on Amazon or producing a video clip for YouTube, creating a community around his or her flickr photo collection or editing the astronomy entry on Wikipedia.” – Wikinomics, Don Tapscott & Anthony D. Williams </li></ul>
    4. 4. Features of the Social Web <ul><li>Simple publishing – “anyone can do it” </li></ul><ul><li>Tagging </li></ul><ul><li>Friends / Contacts </li></ul><ul><li>Comments </li></ul><ul><li>Recommendations / Ratings </li></ul><ul><li>Feed publishing </li></ul><ul><li>Share, share, share! </li></ul><ul><li>(Not all social services have all features) </li></ul>
    5. 5. Simple Publishing <ul><li>Little to no markup language skills necessary. </li></ul><ul><li>Usually it’s create, click, and publish. </li></ul>
    6. 6. Tagging <ul><li>The act of adding descriptive keywords to an item. </li></ul><ul><li>Simple metadata </li></ul><ul><li>“folksonomy” </li></ul>
    7. 7. Friends / Contacts <ul><li>By making another account holder your “friend” you are automatically kept up to date with what that person is doing in the system. </li></ul><ul><li>Creates connections between people with similar interests. </li></ul><ul><li>It’s why many users go on the Web at all. </li></ul>
    8. 8. Comments <ul><li>Submit your opinion(s) on the creations of others. </li></ul><ul><li>Others submit their opinions on your creations, or on other commenters’ posts. </li></ul><ul><li>Can often be edited/deleted by original creator as required. </li></ul><ul><li>Can also be limited to a group of users (in some cases). </li></ul>
    9. 9. Recommendations: Two Styles <ul><li>Automated based on previous experiences </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>LibraryThing (Suggester and UnSuggester) </li></ul></ul><ul><ul><li> (radio/music) </li></ul></ul><ul><li>User generated recommendations </li></ul><ul><ul><li>Ratings (YouTube) </li></ul></ul><ul><ul><li>Digg It </li></ul></ul>
    10. 10. Feed Publishing <ul><li>RSS / ATOM </li></ul><ul><li>Allows people to subscribe to your information </li></ul><ul><li>Users receive information quickly and with little effort on their part </li></ul><ul><li>Users have the control over the information they receive </li></ul><ul><li>Most used with blogs </li></ul>
    11. 11. Examples of Social Software <ul><li>Wikis </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>delicious </li></ul><ul><li> </li></ul><ul><li>43Things </li></ul><ul><li>Digg </li></ul><ul><li>LibraryThing </li></ul><ul><li>MySpace </li></ul><ul><li> </li></ul><ul><li>Squidoo </li></ul><ul><li> </li></ul><ul><li>Second Life </li></ul>
    12. 12. Wikis <ul><li>A Web site “anyone” can edit with little knowledge of markup </li></ul><ul><li>Allows for collaboration and sharing of information </li></ul><ul><li>More Later! </li></ul>
    13. 13. Wikipedia –
    14. 14. Blogs <ul><li>Online journals, diaries, news </li></ul><ul><li>Can be exported via RSS feed </li></ul><ul><li>Pew Internet & American Life Project report on bloggers published 7/2006 </li></ul><ul><ul><li>Bloggers seek place for “creative, personal expression” </li></ul></ul><ul><ul><li>“ most are focused on describing their personal experiences to a relatively small audience of readers” </li></ul></ul><ul><ul><li>Increasingly non-white, mostly <30yo, men and women (50/50) </li></ul></ul><ul><li>Being used by libraries more and more! </li></ul>
    15. 15. PaperCuts -
    16. 16. Micro-Blogging (Twitter) <ul><li>Microblogs are sites that feed in real time, but allow for limited text (150 char/post) </li></ul><ul><li>Twitter is the most popular </li></ul><ul><ul><li>Me: </li></ul></ul><ul><li>Great way to get out the word on your website, without having to write a lot. Great for News items. </li></ul><ul><li>Options for submission via email ( or have your library blog feed to Twitter ( </li></ul><ul><li>Can use TwitterFeed to pull any RSS feed, so instant content! </li></ul>
    17. 17. Example of Library Using Twitter
    18. 18. YouTube – <ul><li>Submit and share videos of up to 10 minutes in length </li></ul><ul><li>Purchased by Google for $1.65 billion </li></ul><ul><li>Subscribe to the videos of users (friends, organizations, etc.) </li></ul><ul><li>Create Favorites and PlayLists </li></ul><ul><li>Comment on videos </li></ul>
    19. 19. My YouTube home page
    20. 20. Johnson County KS Library on, another video sharing site (higher quality videos)
    21. 21. Flickr – <ul><li>Photos </li></ul><ul><ul><li>Share </li></ul></ul><ul><ul><li>Tag </li></ul></ul><ul><ul><li>Organize into sets </li></ul></ul><ul><ul><li>Contribute to group pools </li></ul></ul><ul><ul><li>Leave comments and notes </li></ul></ul><ul><ul><li>Send to your blog and other social sites </li></ul></ul><ul><li>Now owned by Yahoo! </li></ul>
    22. 22. My flickr home page
    23. 23. Delicious (formerly – <ul><li>Social bookmarking service </li></ul><ul><li>Use in conjunction with or as a replacement for your browser’s bookmarks </li></ul><ul><li>Great way to make your bookmarks/favorites “portable” </li></ul><ul><ul><li>Example: similar class’s bookmarks: </li></ul></ul>
    24. 24. My delicious home page
    25. 25. – <ul><li>Share, tag, and recommend the music you listen to on your computer </li></ul><ul><li>Integrates with iTunes, Windows Media Player, and WinAmp </li></ul><ul><li>Client software, not a Web site </li></ul>
    26. 26. 43Things – <ul><li>Submit and tag 43 things you want to accomplish in your life (or for your library!) </li></ul><ul><li>Also: 43Places (places you want to go) </li></ul><ul><li>Find others who want to do the same things in your area or from around the world </li></ul><ul><li>Share tips and inspiration for completing your goals, travel tips for places you’ve been or want to go, etc. </li></ul>
    27. 27. My Things Note the feed from Flickr to right. Note the “tag cloud” at the bottom from all of 43Things.
    28. 28. Digg – <ul><li>Social news service </li></ul><ul><ul><li>Tag </li></ul></ul><ul><ul><li>“ Digg It” – user ratings/comments/preferences </li></ul></ul><ul><ul><li>Thumbs up / Thumbs down (rating) </li></ul></ul>
    29. 29. My Digg homepage
    30. 30. LibraryThing – <ul><li>Catalog, tag, and share your book collection. </li></ul><ul><li>A bibliophile’s dream playground! </li></ul><ul><li>Yes, it does MARC records. </li></ul><ul><li>Includes a Suggester (if you like this, try…) </li></ul><ul><li>Also, an UnSuggester (if you like this, you will NOT like this!) </li></ul><ul><li>WARNING: Completely Addictive! </li></ul>
    31. 31. LibraryThing book page
    32. 32. MySpace – <ul><li>“ Friends, messaging, and blogging all wrapped up into most of the worst-designed Web pages ever” – a friend. </li></ul><ul><li>That said, for libraries, it can be a “pull” tool for library promotion. </li></ul><ul><li>Especially popular with the teen and tween crowd, and also musicians and artists, to showcase their work. </li></ul>
    33. 33. Waverly Public Library on MySpace
    34. 34. Facebook <ul><li>Think of it as a classier, cleaner, but more boring (for teens/tweens) MySpace. </li></ul><ul><li>Originally was for colleges and universities, but has now expanded to “the rest of us”. </li></ul><ul><li>Great way to find old friends and colleagues with similar interests, thanks to “find a friend” features (six degrees, etc.). </li></ul>
    35. 36. SlideShare – <ul><li>Share and tag your PowerPoint presentations </li></ul><ul><li>Can share publicly, only with contacts, or only have access to yourself. </li></ul><ul><ul><li>Note: whenever I do a presentation away from home, I load it up there, “just in case”. </li></ul></ul><ul><li>View and comment on others’ presentations </li></ul>
    36. 37. My SlideShare Page
    37. 38. Squidoo – <ul><li>Create and share online bibliographies </li></ul><ul><li>List and link to resources from traditional Web sites, flickr, delicious, and podcasts </li></ul><ul><li>A Squidoo page is known as a “lens” </li></ul>
    38. 39. Library 2.0 Reading List
    39. 40. My New Addiction: Friend Feed <ul><li> </li></ul><ul><li>Works like an aggregator, pulling in much of your online feeding (Facebook, Twitter, blog, Flickr, Amazon and more) </li></ul><ul><li>Also allows for conversations, so more enhanced than simple feed aggregator </li></ul>
    40. 42. Thinking More Broadly
    41. 43. = Social Software <ul><li>Surprised? It includes many social web elements: </li></ul><ul><ul><li>tagging </li></ul></ul><ul><ul><li>recommendations </li></ul></ul><ul><ul><li>friends </li></ul></ul><ul><ul><li>product wikis </li></ul></ul><ul><ul><li>favorites (lists) </li></ul></ul>
    42. 44. has social features
    43. 45. Second Life – <ul><li>“ A 3D online digital world imagined, created, & owned by its residents.” </li></ul><ul><li>From Linden Lab </li></ul><ul><li>Social in the sense that users interact with other users </li></ul><ul><li>Libraries are getting involved: </li></ul><ul><ul><li>Info Island Project: </li></ul></ul>
    44. 46. Second Life Library
    45. 47. A final thought… <ul><li>“ It’s the simplest lesson of the Internet: it’s the people stupid. We don’t have computers because we want to interact with machines; we have them because they allow us to communicate more effectively with other people.” ─ Douglas Rushkoff, Get Back in the Box: Innovation from the Inside Out </li></ul>
    46. 48. The Social Web <ul><li>Thank You! </li></ul><ul><li>My email: </li></ul><ul><li>[email_address] </li></ul>