Social Networking And Its Impact On Libraries


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Presented by Fe Angela M. Verzosa at the forum sponsored by the Ortigas Center Library Consortium held at the Jose Rizal University, Mandaluyong City, on 5 March 2010

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  • Social networking is one of the most active web -based activities in the Philippines , with Filipinos being declared as the most active users on a number of web-based social network sites such as Friendster and Multiply . The use of social networking website has become extensive in the Philippines that the country has been tagged as "The Social Networking Capital of the World," and has also become part of Filipino cyberculture . Social networking is also used in the Philippines as a form of election campaign material, as well as tools to aid criminal investigation. A study released by Universal McCann entitled "Power To The People - Wave3" declared the Philippines as "the social networking capital of the world," with 83 percent of Filipinos surveyed are members of a social network. They are also regarded as the top photo uploaders and web video viewers, while they are second when it comes to the number of blog readers and video uploaders. [3] With over 7.9 million Filipinos using the Internet , 6.9 million of them visit a social networking site at least once a month. Meanwhile, Multiply president and founder Peter Pezaris said that the Filipino users of their site comprised the largest and most active group in terms of number of subscribers and of photographs being uploaded daily. About 2.2 million out of more than nine million registered users of Multiply are Filipinos, outnumbering even nationalities with a bigger population base like the United States, Indonesia, and Brazil . Also, one million photographs are uploaded by Filipinos to Multiply every day, which is half of their total number worldwide. [7] Sixty percent of Filipino users of Multiply are female, while 70 percent are under the age of 25. In comparison, Filipino Friendster users are between the ages 16 to 30, with 55 percent of them female. [7
  • The University of Illinois at Urbana-Champaign Library has established a Myspace page which acts as a portal leading back to the library website. They have even created a library catalog search box which other MySpace members can add to their own profiles. By establishing a presence in a community which their patrons already interact in, they are making themselves more visible and accessible to a large demographic of potential users.
  • MySpace Austin Public Library provides their Mission Statement.
  • The University of Central Florida promotes their Ask a Librarian service through their MySpace page.
  • MySpace Free Library of Philadelphia, a clean and simple design
  • MySpace Free Library of Philadelphia, a clean and simple design
  • MySpace American Library Association account
  • MySpace American Library Association account
  • MySpace The American Library Association has incorporated other services into their site such as You Tube clips and Instant Messaging with Meebo.
  • MySpace Blog entries, Customized URL, Song, About Me sections
  • MySpace Interests, Who we’d like to meet, Calendar and Friend’s Space
  • Beyond academia, librarians are using social networks to network with other librarians and keep up with new happenings in the LIS field. There are over 2,500 librarians who belong to the Ning Library 2.0 social network in which librarians are chatting in forums, blogging, uploading photos and videos, and making connections.
  • Librarians such as Lois Coleman of Barnard College are going where the users are and reaching out to students through their Facebook profiles. You can see that she is encouraging students to send her their tricky reference questions.
  • A host of academic libraries have created Facebook applications which enable their patrons to search their library catalogs and in some cases articles from within Facebook. Facebook applications have been such a huge hit with members that they have accounted for a 37% increase in activity between May when the feature was released and August of this year.
  • LibraryThing is an online service to help people catalog their books easily. You can access your catalog from anywhere—even on your mobile phone. Because everyone catalogs together, LibraryThing also connects people with the same books, comes up with suggestions for what to read next, and so forth. LibraryThing is a full-powered cataloging application, searching the Library of Congress, all five national Amazon sites, and more than 80 world libraries. You can edit your information, search and sort it, "tag" books with your own subjects, or use the Library of Congress and Dewey systems to organize your collection. How can libraries use LibraryThing? Fully integrate LibraryThing's social data into your catalog using LibraryThing for Libraries . LTFL lets you add tag-based browsing, book recommendations, ratings, reviews and more to your OPAC, by integrating with LibraryThing and its high-quality book data. can use LibraryThing as a catalog for their collection.
  • is a UK -based internet radio and music community website , founded in 2002. It claims over 15 million active users based in more than 200 countries. On 30 May 2007 , CBS Interactive acquired for £ 140m ( US$ 280m), making the largest European Web 2.0 purchase to date.
  • The University of Santo Tomas (UST) launched its own social networking website known as the USTe.TV on February 17, 2009. The name stands for UST Electronic Thomasian Village, an online community. USTe.TV is an interactive website to enable Thomasians all over the world to connect with one another in preparation for the 400th  anniversary of the University in 2011. The project is a collaborative work initiated by Rev. Fr. Winston F. Cabading, O.P., Director, Santo Tomas e-Service Providers (StePS), Mr. Joel Christopher Remandaban, a 2008 TOTAL (The Outstanding Thomasian Alumni) Awardee in Technology and a  masterlist builder and Dr. Evelyn Songco, Director of the UST Office for Alumni Relations.
  • Blogs are websites with dated items of content in reverse chronological order, self-published by bloggers. Items – sometimes called posts - may have keyword tags associated with them, are usually available as feeds, and often allow commenting . There are now more than 112 million blogs Blogs can be hosted by dedicated blog hosting services , or they can be run using blog software , such as WordPress , Movable Type , Blogger or LiveJournal , or on regular web hosting services .
  • The Kelvin Smith Library at Case Western Reserve University blogs about library news such as database changes, university receptions, and digital video acquisitions.
  • The Binghampton University library has initiated a business blog on which they blog about electronic reference resources, business database news, and statistical sources.
  • The librarians at Williams College created a library welcome video for new students which leads them on a mystery tour of the library. They have it hosted up on YouTube. It's an engaging way to introduce new students to the campus library as well as to its librarians.
  • Flickr is a photo sharing website with an online community platform. It was one of the earliest Web 2.0 applications. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its innovative online community tools that allow photos to be tagged and browsed by folksonomic means. It hosts over two billion images
  • The Colorado College Tutt & Coburn Libraries displays its special collection of photographs of the college libraries dating back to the nineteenth century and makes it available to the public thru Flickr.
  • University of Minnesota Libraries is using… PMWiki to create a staff intranet It is a centralized repository of organizational knowledge With over 3,000 pages including instructions for signing up for library listservs, travel policies, library division pages, and organizational charts. Because wikis allow uploading & storing files, they are able to provide HR forms, and authorization forms, for their employees to download
  • The Antioch University New England Library staff has created a Training & Support Wiki Using SeedWiki The have Library opening and closing procedures, instructions for using the ILS, book processing information, phone operations, time sheets, and log-in troubleshooting.
  • Ohio University Libraries has combined their marketing, general, and international business subject guides in one place to create BizWiki A searchable & easily updatable resource for patrons which anyone can edit. Using Media Wiki, they have created this information resource about business databases and resources, instructional articles on how to research companies, guides to various industries, FARQs
  • Organizations are using them for conference planning – an informal space to have information about speakers' and attendees schedules, dining information, tagging and twitter information. This is the ALA annual conference wiki.
  • Wikis can also be used as resource reviews collections Which is what the Butler University Libraries are doing with... Seed wiki They have over 130 Reviews of databases, books, websites, and style guides that are part of their Reference collection
  • And librarians are using them for best practices collections, such as on the lib success wiki, also the library instruction wiki is a collection of all the best resources for instructional librarians, etc.
  • WikiPilipinas is now the biggest collaborative writing project on the Philippines.
  • PAARLWiki is a project I spearheaded to provide our community of library information professionals with sources available locally and through the Internet, particularly on research articles, case studies, lecture presentations, technical reports, etc. on Philippine librarianship. In addition, I added more online information on library standards, profiles of various library organizations in the country, and outstanding librarians. I also uploaded many useful links on anything that is library-related, or may be useful to libraries.
  • Social Networking And Its Impact On Libraries

    1. 1. Social Networking and its Impact on Libraries Presented at the forum sponsored by the Ortigas Center Library Consortium” Jose Rizal University, 5 March 2010 By Fe Angela M. Verzosa
    2. 2. <ul><li>Social networking </li></ul><ul><li>one of the most active web -based activities in the Philippines </li></ul><ul><li>with Filipinos being declared as the most active users on a number of web-based social network sites such as Facebook, Friendster and Multiply. </li></ul><ul><li>Cited in: </li></ul><ul><li> </li></ul>
    3. 3. <ul><li>Internet usage increased from 23 percent in 2007 to 28 percent in 2008, according to a new survey conducted by Nielsen and Yahoo on Filipino Internet habits study . </li></ul><ul><li>Internet use is not restricted to the big cities like Metro Manila . E.g. Cagayan de Oro City – 35% </li></ul><ul><li>47% of all internet time are spent in internet cafes. </li></ul><ul><li>Social networking is a key online activity. </li></ul>
    4. 4. <ul><li>Profile of Internet users: </li></ul><ul><li>50% - 10 to 19 years old </li></ul><ul><li>41% - 20 to 29 </li></ul><ul><li>19% - 30 to 39 </li></ul><ul><li>12% - 40 to 49 </li></ul><ul><li>3% - 50 + above </li></ul>
    5. 5. <ul><li>Overall popular online activities : </li></ul><ul><li>63% - Email/Instant messaging </li></ul><ul><li>58% - Searches </li></ul><ul><li>53% - Playing online games </li></ul><ul><li>51% - Download/upload of photos </li></ul><ul><li>51% - Social networking </li></ul><ul><li>24% - Reading news online </li></ul><ul><li>3% - Online banking/purchasing products </li></ul>
    6. 6. <ul><li>Other relevant facts: </li></ul><ul><li>Philippines has been tagged as &quot;The Social Networking Capital of the World” </li></ul><ul><li>83 percent of Filipinos surveyed are members of a social network (Universal McCann) </li></ul><ul><li>also regarded as the top photo uploaders and web video viewers, while they are second when it comes to the number of blog readers and video uploaders </li></ul>
    7. 7. <ul><li>Other relevant facts: </li></ul><ul><li>2.2 M out of 9M registered Multiply users are Filipinos, outnumbering even nationalities with a bigger population base like the United States </li></ul><ul><li>1M photographs are uploaded by Filipinos to Multiply every day, which is half of their total number worldwide </li></ul><ul><li>60% Filipino Multiply users are female, while 70% are under 25 </li></ul><ul><li>Friendster - the Philippines now holds the record of “having the most number of Friendster users worldwide” with 87% of local Internet users </li></ul><ul><li>55% Filipino Friendster users are female, and between 16 to 30 </li></ul>
    8. 8. What is…
    9. 9. <ul><li>Connecting with existing networks, making and developing friendships /contacts </li></ul><ul><li>Developing an online presence </li></ul><ul><li>Viewing content and/or finding information </li></ul><ul><li>Creating and customizing profiles </li></ul><ul><li>Authoring and uploading your own content </li></ul><ul><li>Adding and sharing third-party content </li></ul><ul><li>Posting messages </li></ul><ul><li>Collaborating for </li></ul><ul><li>e-learning </li></ul>
    10. 11. What is Social Software? <ul><li>a range of web-enabled software programs that allow users to interact and work collaboratively with other users </li></ul><ul><li>includes the ability to browse, search, invite friends to connect and interact, share film reviews, comments, blog entries, favorites, discussions, events, videos, ratings, music, classified ads, tag and classify information, etc. </li></ul><ul><li>functions like an online community of internet users </li></ul>
    11. 12. Social Networking Sites
    12. 13. What are the uses and applications of Social Networks?
    13. 15. <ul><li>For election campaign and for politicians to communicate with their constituents </li></ul><ul><li>As tools to aid criminal investigation </li></ul><ul><li>As tools for promotion and marketing </li></ul><ul><li>Schools use it to communicate and interact with students, faculty and alumni </li></ul><ul><li>For e-learning, to exchange information, opportunities, and ideas </li></ul>USES of social websites
    14. 18. Types of social networking service <ul><li>Profile-based </li></ul><ul><li>organized around members’ profile pages that mainly consist of information about an individual member, including the person’s picture and details of interests, likes and dislikes. </li></ul>Users develop their spaces in various ways, and can often contribute to each other’s spaces, typically leaving text, embedded content or links to external content through message walls, comment or evaluation tools. - Best examples of profile-based services: Facebook, Friendster, MySpace,,
    15. 19. <ul><li>Content-based </li></ul><ul><li>the user’s profile remains an important way of organizing connections, but plays a secondary role to the posting of content. </li></ul><ul><li>Best examples </li></ul><ul><li>Flickr - for photo-sharing </li></ul><ul><li>YouTube – for video-sharing </li></ul><ul><li> – for music-sharing </li></ul><ul><li>LibraryThing – for sharing personal </li></ul><ul><li>library catalogs and book lists </li></ul>Types of social networking service
    16. 20. Motivations
    17. 21. Motivations for Social Networking <ul><li>Anticipated Reciprocity contribute valuable information; expect that one will receive useful help and information in return </li></ul><ul><li>Increased Recognition - individuals want recognition for their contributions </li></ul><ul><li>Sense of efficacy – contributors believe that they have had some effect on this environment or community </li></ul>
    18. 22. Social Networks in Libraries <ul><li>Market library services </li></ul><ul><li>Provide links and information </li></ul><ul><li>Sharing – discussion topics pictures/music/videos </li></ul><ul><li>Participation - create a dialog </li></ul><ul><li>Getting feedback </li></ul>Great tools for : Library Portals Networking Marketing & Promotion Outreach Branding
    19. 23. … as Library Portals University of Illinois at Urbana-Champaign Library Portal at MySpace Library catalog search box
    20. 24. mission
    21. 25. discussionboard photos events
    22. 26. guides catalogs web
    23. 27. Book reviews
    24. 28. Univ of Indiana Inbox contains messages
    25. 29. Catalog search Photos videos polls
    26. 31. Example of a community college page
    27. 32. … a public library page … a high school media library
    28. 33. … for Marketing/Promotion University of Central Florida promotes their Ask a Librarian service through their MySpace page
    29. 34. … for Marketing/Promotion
    30. 35. … blog entries … Mission statement
    31. 36. … for Library Networking
    32. 37. Blog entries
    33. 38. YouTube clips Instant messaging
    34. 39. another library network
    35. 40. messaging blogging profile music
    36. 41. links calendar
    37. 42. … for Professional Networking Using Ning as a tool… over 2,500 librarians who belong to the Ning Library 2.0 social network
    38. 43. … for Library Outreach Reaching out to students…
    39. 44. … for Catalog Search academic libraries have created Facebook applications to enable their patrons to search their library catalogs
    40. 45. an online service to help people catalog their books easily Also connects people with same books
    41. 46. Users create their own social websites/ networks
    42. 47. Mainly business for professionals
    43. 49. A UK-based music community website
    44. 50. For travel and lifestyle
    45. 51. Social networking for UST
    46. 52. Blogs <ul><li>short for web logs, are like online journals wherein the ”blogger” (or owner) posts messages periodically, sharing and focusing on a particular subject or issue, </li></ul><ul><li>allowing others to comment </li></ul><ul><li>a venue for writing and peer editing and sharing, posting articles, stories, illustrated books, and opinions on current events, personal experiences, etc. </li></ul><ul><li>libraries use blogs as news vehicles, venues for staff communication, to support library instruction, and as a forum for peers/colleagues to express opinions on library issues and concerns </li></ul>
    47. 53. Ideas for Library Blogs <ul><li>Online book discussion </li></ul><ul><li>New releases – books, video, electronic resources </li></ul><ul><li>Upcoming events </li></ul><ul><li>Updating community – building a new library </li></ul><ul><li>Appeal to special interest groups </li></ul><ul><li>Reference Log </li></ul>School Librarian in Action
    48. 54. Blogging Tools <ul><li>Blogger – free, with tutorials, templates </li></ul><ul><li>Edublogs – free, great for students/teachers </li></ul><ul><li>WordPress – free, over 60 themes and integrated stats system </li></ul><ul><li>Blog It – Facebook blogging application </li></ul><ul><li>LiveJournal – free blog social network; most distinctive feature is its “friends list” </li></ul><ul><li>Snip Snap – Blog/wiki tool </li></ul><ul><li>Vox – blogging and social networking tool </li></ul>
    49. 56. Enjoys a Google PageRank of 6
    50. 57. A blogging library …
    51. 58. Blogs as Library News Vehicles
    52. 59. Blogs as Subject Resources a business blog on which Binghampton University library blogs about electronic reference resources, business database news, and statistical sources
    53. 60. Uses of Media-sharing tools <ul><li>For digital collections management especially for historical collections </li></ul><ul><li>Online exhibits </li></ul><ul><li>As training modules </li></ul><ul><li>Teaching as instructional aids </li></ul><ul><li>Marketing and promotion </li></ul><ul><li>Library and museum tours </li></ul>
    54. 61. Video-sharing for Library Orientation an information literacy program
    55. 62. Video-sharing for Library Tours an engaging way to introduce new students to the campus library as well as to its librarians
    56. 63. For sharing photos of events …
    57. 64. More ideas for Flickr <ul><li>Highlight library events </li></ul><ul><li>Hold a photo contest </li></ul><ul><li>Upload a collection </li></ul><ul><li>Library tour </li></ul><ul><li>Ask people to post pictures of themselves reading or using the library </li></ul><ul><li>Create a sense of community </li></ul>
    58. 65. Library News on Flickr Ohio Univ Libraries on flickr
    59. 66. Photo-sharing for Historical Collections
    60. 67. Wikis <ul><li>a web page that is accessible to anyone with a Web browser and </li></ul><ul><li>an Internet connection </li></ul><ul><li>allows readers to collaborate with others in writing it and add, edit, and change the web page’s content, </li></ul><ul><li>making it a tool for collaboration </li></ul>
    61. 68. Uses of Wikis in Libraries <ul><li>Library Websites </li></ul><ul><li>Intranets </li></ul><ul><li>Training tools or course instruction </li></ul><ul><li>Event planning </li></ul><ul><li>Subject Guides </li></ul><ul><li>Reference Wiki </li></ul><ul><li>Best Practices </li></ul><ul><li>Encyclopedic works </li></ul>
    62. 69. Wikis as Intranets Univ of Minnesota Lib Wiki
    63. 70. Wikis as Training Tools Antioch Univ New England Lib Wiki
    64. 71. Wikis as Subject Guides
    65. 72. Wikis for Event Planning Wiki for events planning…
    66. 73. … as a Reference Wiki A Reference Wiki…
    67. 74. Wikis for Best Practices
    68. 75. Wikis as encyclopedic works…
    69. 76. PAARLWiki links to articles, lectures, library websites, library organizations, library grants, anything library-related…
    70. 77. Benefits and Opportunities <ul><li>Literacy and communication skills </li></ul><ul><li>Using sites to communicate, collaborate and create </li></ul><ul><li>means learners use and can develop a wide range of </li></ul><ul><li>literacy skills. </li></ul><ul><li>Collaboration encourages creativity </li></ul><ul><li>Using collaborative tools can develop creative and entrepreneurial skills </li></ul><ul><li>Being where learners are </li></ul><ul><li>Using social networking services sends a clear message to learners that you are aware of the types of spaces they enjoy online. </li></ul>
    71. 78. Negative Views/Potential Risks <ul><li>Blocking and filtering sites because of perceived inappropriate content </li></ul><ul><li>Abuse and mismanagement of online presence </li></ul><ul><li>Misunderstanding the nature of online environment </li></ul><ul><li>Data protection and copyright concerns </li></ul><ul><li>Learning about e-safety issues </li></ul>
    72. 79. <ul><li>Do your research, explore different applications /features, and look for other libraries using the same network. </li></ul><ul><li>Keep your information current and accurate. </li></ul><ul><li>Make your library profile interesting – add photos, videos, presentations, links, etc. </li></ul><ul><li>Know no fear – try new things, new features, new services. </li></ul><ul><li>Think before you post. </li></ul><ul><li>Be respectful to your online community. </li></ul>
    73. 80. Tips for Online Safety <ul><li>Do not publicly post your personal address, phone number, private info. Remember, these are public spaces. </li></ul><ul><li>Change passwords often. </li></ul><ul><li>Do not post anything that you don’t want others to see or know. </li></ul><ul><li>Harassment, hate speech and inappropriate content should be reported </li></ul>
    74. 81. Tips for Online Safety <ul><li>Beware of Phishing (Phishing is a method used by fraudsters to try to get your personal information, such as your username and password, by pretending to be a site you trust. ) </li></ul><ul><li>Always look at the URL of the page you are directed to login to make sure that it stays in the website, prior to login. </li></ul><ul><li>People are not always who they say they are. Be careful about adding strangers to your friends list; remember, it is OK to deny a friend request. </li></ul>
    75. 82. Contact Questions?