This document contains planning and pitching ideas for a print-based rock music magazine called "Klashed". It includes two mind maps and mood boards exploring different magazine concepts. The chosen concept features a purple and black color scheme, "Insomnia" font, and will profile bands like Green Day and My Chemical Romance. The target audience is described as mostly male aged 16-25 who seek an alternative to mainstream media. Hand-drawn drafts of the front cover and article spread are presented. In conclusion, the magazine will showcase a variety of rock genres to appeal to readers looking for something unique.

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P2 Evidence
Name: Tom Hibbert
Candidate Number: 2063
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Idea Generation

2. Contents
1. Mind Map Idea One – Slide 4
2. Mood Board Idea One – Slide 5
3. Mood Board Conclusion – Slide 6
4. Mind Map Idea Two – Slide 7
5. Mood Board Idea Two – Slide 8
6. Mood Board Conclusion – Slide 9
7. Summary of Ideas – Slide 10 to 12

4. Mind Map
Masthead
Possible Masthead Names
• Crash
• Loud
• Klashed
These mastheads all have similar connotations to
sound within a rock band with the idea that they
sound like what they are. The mastheads have loud
and destructive connotations which take the idea of
the sub genre rock further with emphasis on the
stereotypical loud and craziness to rock music.
“Klashed” connotes two things together which is
what reflects my magazine’s content of two type of
rock music together in one magazine.
Colour Scheme
Magazine
Idea One
This colour scheme would be suitable for
my magazine as well because the colours
contrast with each other and suggest
controversy that some rock music also
suggests.
Images to be Taken
• Facial Expressions- Angry, Sad,
Emotional
• Clothes –Dark and Bright contrasting
colours, Rough clothing.
• Props- Guitar,
Insomnia Font
Broken Stick Font
Broken Glass Font
Font

5. Mood Board for magazine
idea number one.

6. Mood Board Conclusion
Artists
To conclude, my mood board has influenced me to select what bands I would like
to include in my magazine. I have three bands on my Mood Board. Green Day,
Tonight Alive and My Chemical Romance. These are not only personal favoured
artists but artists that represent rock music and have been in the rock music
business for a long time. To feature them in the magazine would show the
dedication to rock music that my target audience is looking for.
Font
To conclude my mood board and the ideas that it has influenced me on about
font the three fonts that I have narrowed my choice to are called ‘Broken Stick’,
Broken Glass’ and ‘Insomnia’. Just the name of the fonts have rock element and
these choices are based on font used by two of the artists themselves. Green Day
uses ‘Insomnia’ font for their poster sand general name as it appears cracked and
broken but is still able to read. My Chemical Romance uses similar text to ‘Broken
Stick’ but is not fully readable. ‘Broken Glass’ was chosen as one of my choices
for font as well not because of other artists but because I like the way that the
Broken Stick font looked and Broken Glass provided a similar look but with a
more easy to read element.
Theme
This mood board of ideas has influenced my choice of theme not to be a contrast
in dark rock but to make my magazine a unique rock magazine in a modern
timeline with different appearances in the rock music genre.

7. Mind Map
Magazine
Idea Two
Bangtime Font
Strike Font
Boom Box Font
Font
Masthead
Possible Masthead Names
• Bang
• Boom
• Strike
These mastheads would be suitable as they all have
quite gloomy and dark connotations. The
mastheads also have a flashing connotation when
picturing a ‘Bang’, ‘Boom’ or a ‘Strike’. The
masthead would make the reader symbolise my
magazine with fire, bright colours and destruction.
This would suit this magazine idea because this
would match the colour scheme.
Colour Scheme
This colour scheme would be
suitable or the magazine
because they are quite dark
colours which most rock
magazines have.
Images to be Taken
• Makeup- Gothic
• Clothing-Dark, ripped, gothic
• Hair-Spikey/Coloured
• Facial Expressions-Anger

8. Mood Board for magazine idea
number two

9. Mood Board Conclusion
Artists
This mood board has confirmed my feelings on choosing the three
continuous artists seen in the first mood board for my magazine. Both
my mood boards have shown me that they suit both colour schemes
and themes that the magazine will either have/not have.
Font
The fonts I am depicting from my mood board to use are BOOM BOX, STRIKE and
BANGTIME. My mood board concludes that the BANGTIME font is too difficult to
read and is quite a broken piece of text which may be off putting to the reader
and target audience. STRIKE is quite a piece of futuristic font which my mood
board has shown in context of what the magazine would contain, the font looked
out of place and contradicting to the theme and age of rock that would be
included in the magazine. BOOM BOX had similar connotations of futuristic
aesthetics such as the STRIKE font but not to the extent of contradicting the
actual magazine. This has concluded that I will use the font BOOM BOX.
Theme
The mood board contains quite dark images and especially has a dark, gloomy
colour scheme that would isolate and limit the magazine to one specific theme of
rock music. If I used this theme I would be limited and have to possibly reselect
the artists featuring in it.

10. Summary of Ideas
Genre
The genre of the magazine I plan to create will be a rock
music genre. This will include artists associated with this
genre, for example Green day, Tonight Alive and My
Chemical romance. These bands are from the same
genre which will make it suitable to include them in the
magazine.
Size
I plan to have my magazine sized at 8cmx11cm. I have
chosen theses specifications because it is the average
magazine size and I am basing my magazine on the
popular magazine ‘Kerrang!’.
Mood Board
My mood board has
inspired my to use
‘Insomniac’ text. I
have chosen to use
insomniac text
because the band I
plan to feature on ‘My
Chemical Romance’
uses scratchy text for
their name and that
appealed to me but
was unreadable.
However, the text that
‘Green Day’ uses is
similar but readable, I
decided to go with this
style of text which was
closer to insomniac
than any other.

11. Name
I have decided to use the name ‘Klashed’ for my magazine. My
choice was generated from the noise made by drums which
almost sounds like crashing and clashing of metal.
This was founded with intention because ‘Kerrang!’ uses their
name because it is a derivative from the sound of a guitar.
Since ‘Kerrang!’ is my magazine of inspiration, this is
appropriate.
Colour Scheme
I have chosen to use this colour scheme because it reflects
different types of rock music.
The dark purple is associated with Rock Pop. The purple
symbolises brightness and pop and the dark element in the
purple always refers to rock which is known for being dark.
I have chosen black because it represents pure rock and the
yellow colour to show modernised rock.
Summary of Ideas

12. Target Audience
Based on the content that will be included in the magazine and what the
magazine is based on, the magazine’s target audience will be mostly male and
16-25 years old.
In terms of Maslow’s theory, the target audience will be people with self
actualisation who have an exact idea of what they want to read and see in the
magazine.
Katz’ theory would depict when applied to my magazine idea that the audience
would be trying to escape from their everyday life and therefore read a
magazine which is unique and is different to everyday life.
Hartley’s theory would suggest that the audience is based on gender, age,
ethnicity and education. Based on this I think that my audience would have a
good range of educational qualifications and be in the 16-21 age. The audience
is also stereotypically a white male in this age range.
In terms of psychographics the audience for my magazine would be choosing
what media they read or interact with purely on their attitudes to society and
how they see things. Kerrang and my magazine both have informal outlooks on
the topic of rock music which wold not cooperate with someone of a
professional job or title.
Socio-economic needs would suggest that the audience
Summary of Ideas

13. 1st Hand Drawn Draft of Front Cover
Similar Font
Similar Headline
positions
The same shot type-
Medium
Title of Artist
Promotional Give-
Aways

14. 2nd Hand Drawn Draft of Front Cover
Similar Font
Exclusive Headline
The same shot type-
Medium
Title of Artist
Quote from Artist

15. 1st Hand Drawn Draft of Double Page Spread
Drop Capital
Body Shots
Quote
Differentiated
Questions

16. 2nd Hand Drawn Draft of Double Page Spread
Similar Font
Similar Headline
positions
The same shot type-
Medium
Title of Artist

17. Conclusion
To conclude, the magazine I plan to create will contain rock artists specific to the
rock music genre to show relevance and organisation to the target audience that
is not used to this, this will make the magazine appear unique as rock music
magazines are usually quite informal for their readership.
The magazine will be called ‘Klashed’, the name is a derivative from ‘Kerrang’
which means not only will Kerrang’s readership and audience want to sample or
even buy my magazine, but that our magazine is already meeting the demanding
competition of Kerrang in the first issue.
The colour scheme of Klashed is black and yellow. These colours connote the
different types of rock music, this will help illustrate it to the Klashed readership
and show the readership that there is more than one type of rock music covered
and therefore appeal to a wider range of people.