The document provides information about Top of the Pops magazine, including its genre, purpose, frequency, content, form and style, target audience, and market position. Some key details: - Top of the Pops magazine focuses on pop music and targets teenage girls aged 12+. - It publishes 12 issues per year with a circulation between 216,954-225,000. - The content includes exclusive interviews, posters, gossip about pop stars, quizzes and more. - The magazine uses bright colors and varied fonts to appeal to its young female target audience. - Though not ranked in the top 10 teen magazines, Top of the Pops maintains readership of around 298,000 despite competition

1. OCR –
Level 3 Cambridge Introductory Diploma
in Media
Unit 30:
UK Media Publishing
Lauren Dowley
Candidate No. 2044

2. Contents

3. Contents

4. Contents

6. Section 1
Magazine

7. Top of the Pops magazine
http://www.immediate.co.uk/brands/top-of-the-pops/

8. Genre
• The denotation of the genre is pop music, which is
what my magazine will be.
• The readers can tell this from the verbal code of the
masthead ’Top of the ‘Pops’’, which obviously
connotes pop music.
• On the main cover there is always a famous pop star
or band, which ‘signifies’ (De Saussure) straight
away that it is a pop magazine that helps sell it’s
issues based on capturing the attention of a young,
passive reader with the use of ‘star appeal’ (Richard
Dyer).

9. Purpose
• The purpose is to entertain young teenage girls by giving
them tips, help, advice and many other thing including
quizzes, interviews and posters of popular bands.
• The logo for the magazine ‘Top of the Pops’ connotes
that the magazine is about Pop music and that they're at
the top, hence the word ‘Top’.
• The strapline on the cover of the magazine is ‘GOSSIP
CRINGES SHOPPING BOYS’. This connotes what the
main subjects in the magazine are, making it clear for the
reader to see and shows them that because the layout is so
clear, its easier to understand as well.

10. Frequency
• The magazine has 12 copies a year.
• Top of the Pops’ readership is around the 298,000
mark and their circulation is between 216,954 and
225,000.

11. Content
On this part of the contents page it
shows the front cover of the magazine
and which denotes what page number
all of the things on the front cover are
on. For example if I wanted to look at
what Ariana said and her interview, I
could see that its on page 12. This
makes it easier for the readers to
access what parts of the magazine
they want to look at first, which
makes the make that magazine easy
to read as the layout is clear and
understandable.
This section denotes
different parts of the
magazine but in
categories. For example,
if people wanted to read
gossip about One
Direction as Niall’s face is
by the number 11 and
under the title of Celeb
and Gossip, so they
would then know to go to
page 11. Again, this
makes finding what you
want to read easier, so it
doesn’t feel like a
challenge of having to
flick through all the pages
until you find what you
want to read.
As the contents page
numbers miss out some
numbers (because they
have already been showed
from another part of the
page), it makes it more
fun to read and is more
exciting because its all
mixed up but you can still
find what you want easily.
My Magazine of inspiration (Top of
the Pops) will help me to construct
my magazine flat plan by my
magazine being so similar to it. The
main similarities in the pages were
the double page spread interviews,
gossip about celebrities and popular
TV shows, newest fashion trends and
fails from celebrities as well as
posters.

12. Content
• The content of the magazine contains exclusive interviews, posters and details
of bands in the charts and other stars. It also includes fashion trends and tips,
beauty tips and lifestyle tips. The magazine will normally come with a free gift
and poster of a band or pop start. There are also articles about the pop stars,
quizzes, horoscopes and song lyrics.
• On the front cover the magazine specifies that the magazine will cover: ‘Gossip,
Cringes, Shopping, Boys’. Clearly without having to look inside the mag or read
anything else we know what the magazine will be about.
• The magazine has a quite happy, cheery, innocent and commercialized identity
therefore making it a dominant ideology.

13. Form and style
• Through out the magazine utopian colours have been used on every page to make the magazine
more happy, light hearted and fun which appeals more to younger female teenagers.
• Also throughout, the magazine uses different fonts for almost everything, as it makes the page
seem more fun, interesting and exciting, therefore making it appeal to the target audience more.
• The height and width of my magazine will be the same as all publications, height= 28.4cm and
width= 21cm.
Bright yellow & pink on a
fashion pug
Blue & yellow
White, blue & pink against the black
White & yellow against
blue
The verbal code ‘Solved’ connotes reassurance for
the readers who will by the magazine, suggesting
they will learn something and get help with stresses
so that they will never have to worry about those
specific stresses again.
I will replicate similar utopian colours on my front page
by including my own puff/pug promotions which will
have complimentary colours contrasting each other to
draw attention to my magazine.

14. Immediate Media
Immediate media are one of the biggest magazine media
publishers in the UK, as well as one of the biggest consumer
media businesses.
In may 2015 there were awarded the name of Media Company of
the Year at the British Media Awards.
Every year they sells 74 million magazines and have over 1 million
active subscribers, also reaching 33 million people online every
month.
Source: http://www.immediate.co.uk/story/ &
http://www.immediate.co.uk/brands/

15. Ownership Structure
The magazine launched in February 1995.
The company was founded 1 November 2011.
Immediate media is a local company in London and Bristol.
Their sister company was called ‘It’s Hot’ but was cancelled
and sold their last issue on 19 July 2007.
The company plan to acquire future publishing's of sport and
crafts.

16. Operating Model
Stephen Alexander
Chairman
Executive
team
Senior
Management
http://www.immediate.co.uk/ourpeople/

17. Production Process
• I tried to contact Peter Hart, who is the main editor
of Top of the Pops magazine and find some more
information about the magazine:
So instead I found a different
source for my production process,
displayed on the next two slides.

18. Production Process
• After looking at the links Peter Hart sent me, I found that the third
link was most helpful, as it helped me to understand more about what
is most important in include in a pop magazine and its process.
• I learnt that by increasing the frequency of the magazine from
monthly to fortnightly allowed the readers to get exclusive ‘gossip’
more often instead of having to wait a month. The content of the
magazine would have to be exclusive (including photographs and
competitions) in order to gain more interest from the teenage girls.
To the right is information about the frequency of the
magazine and that the magazine has a three - week
deadline to finish constructing and editing the magazine, to
then distributing it to shops so it can be sold.
http://www.prweek.com/article/462442/media-relations-2-minutes-with-peter-hart-editor-top-pops-magazine

19. Production Process
• Decide date of publication,
• Once the date for the release of my magazine has been chosen I will then be working with a
schedule which is in the slide after this.
• Manage a schedule,
• This is where my schedule will be managed and decided which is what everyone will have to work
against.
• Decide the over all budget,
• The editorial team will choose what topics that will be included in the magazine, then look at how
much money we have and decide a final budget for the production of whole magazine.
• Decide content that will be included,
• At this stage journalists and reporters do a lot of research about the topics and content that will be
included in the magazine, interviews will be arranged and artwork/ graphics are also worked on at
this stage.
• Edit the magazine
• We edit the magazine to make sure all facts are correct, checking spelling and grammar and the
house-style is carried out.
http://hosbeg.com/the-magazine-pro

20. Production Process
• Decide the layout of all the pages,
• The editorial team then choose the layout of each page in the magazine and which
order they should all go in. To do this, the main programme that is used is InDesign.
Adverts are also placed in the magazine at this point.
• Proofreading,
• Once a hardcopy of the magazine has been printed, editors will look through it and find
and correct any mistakes.
• Send file of the magazine to the printer,
• Once proofread, the DTP file of the fully finished magazine will be sent to the printer.
If the editors approve he printing, the printer will then start mass printing.
• Distribution.
• The magazines are neatly packed and sent to a warehouse where the magazines are
distributed and then sold to the public.
http://hosbeg.com/the-magazine-pro

21. What is the process of
distributing a magazine?
• I e-mailed the circulation manager of Warners Group
Publications Plc., Tom Brown, asking him what the
process of distributing a magazine is and he replied with
a beginner’s guide to distribution as well as attaching a
document about Distribution agreement too. The process
of distribution is:
a. Definitions and interpretation
a. Business day
b. Commencement date
c. Control
d. Export

22. What is the process of
distributing a magazine?
a. Definitions and interpretation
a. Fees
b. Group
c. Intellectual Property rights
d. Logistics costs
e. Net sales
f. Printing schedules
g. Publication
h. Retail agreements
i. Term (what has been agreed for example clause 15)
j. Territory (for example worldwide)

23. What is the process of
distributing a magazine?
b. Appointment
c. Publisher’s undertakings
d. Prices and payment
e. Delivery of the publication
f. Advertising and promotion
g. Distributor’s responsibilities
h. Supply of the publication

24. What is the process of
distributing a magazine?
i. Records
j. Warranties
k. Indemnity
l. Intellectual property rights
m. Insurance
n. Limitation of liability
o. Commencement, duration and termination

25. What is the process of
distributing a magazine?
p. Consequences of termination
q. Confidentiality
r. Force majeure
s. Entire agreement
t. Variation and waiver
u. Assignment and other dealings
v. Freedom to contract

26. What is the process of
distributing a magazine?

27. Target audience
• ‘Top of the Pops’ is aimed at girls aged around 12+
• Nationality- doesn’t matter
• Social class- middle class as upper class may go for
more classy magazine which have less abbreviations
and lower class providing they have the money.

28. Target audience
• Demographics
The audience will be most likely in group E
because they will be too young even top get a
Saturday job yet as they're still in school. Either
social climbers or care givers. Social climbers
because girls will feel that if they know more
about certain stars or bands they are more
privileged than others who may not know as
much. Care givers because girls may feel
engaged with and/or sympathetic towards a
star or band.
http://www.abc1demographic.co.uk

29. Target Audience
• Uses and Gratifications (Katz)
• Either ‘inform and educate’ or ‘personal relationship’.
‘Inform and educate’ as the reader may learn
something new about a pop star or band that they
didn’t before by reading the magazine. ‘Personal
relationship’ because by reading the magazine, you can
build an admiration for a certain star or band.
http://everything.explained.today/Uses_and_gratifications_theory/

30. Target audience
• Maslow’s Hierarchy of Needs
• If you were to be a ‘social climber’ or a ‘care giver’, you would
buy magazines for social and esteem needs, not for safety or
physiological needs. For example, if someone didn’t have easy
access to food, water or even struggled to breath, then if they
had money they wouldn’t be buying a magazine. Also if
someone was homeless, or was at risk or accidents or injury or
health then again they wouldn’t spend their money buying a
magazine. However if someone felt like they wanted to feel as
if they belonged somewhere and be accepted by others like in
friendships, family and social or community groups to avoid
things like being lonely or unloved, then they would buy a
magazine that could maybe help them to avoid those feelings.
http://www.goonstogod.com/stage-2/

31. Psychographics
The audience for my magazine will be aspirers because young girls are interested in
who’s most interested in who’s most popular and who isn’t, image appearance and
fashion. This is why I will focus more on colour and puffs to make my magazine
appeal more to the target audience.
http://www.examstutor.c

32. Spending Power
• Spending power= how much you have left to spend.
• Young teens will usually receive pocket money that
they can spend on magazine and other girly items
like makeup and hair accessories.
• This means that the price of the magazine will have
to be affordable for girls to buy.
http://www.newsstand.co.uk/193-Pop-Music-Magazines/2018-Subscribe-to-TOP-OF-THE

33. Market Position
As you can see ‘Top of the Pops’ magazine isn't in the top ten, of teenage magazines, even
though their circulation is 56K and their readership is 263K, they still aren't in the top ten.
Neither is We Love Pop, another popular music magazine, this portrays that no matter how
long has been running, the content of the magazine is the most important. Although ‘Teen
Vogue’ is more of a fashion magazine, they still talk about new music and stars to look out for in
the future, as well as new music videos that the magazine recommend and back to school
concerns, perfect for all female teens (13-18). I think music magazine rent aren't as popular
because girls find out all of the information about stars and new music through social media,
instead of reading a magazine.
http://www.kidzworld.com/article/26494-top-10-magazines-for-teens http://www.immediate.co.uk/brands/top-of-the-pops/

34. Market Position
http://www.hypebot.com/hypebot/2015/01
/nielson-study-reveals-rock-prevails-as-most-
popular-genre-in-the-us-.html
•Rock - 29%
•R&B/ Hip Hop - 17.2%
•Pop - 14.9%
•Country - 11.2%
•Dance/EDM - 3.4%
•Christian/Gospel - 3.1%
•Holiday/Seasonal - 2.6%
•Latin - 2.6%
•Jazz - 1.4%
•Classical - 1.4%
•Children - 1%
As you can see, Pop is the third most
popular genre that people listen to,
which connotes that even though it isn't
the most popular, the genre is still
popular.

35. Market Position
Leading Publishers in the UK:
(Circulation figure; percentage change year on year)
Bauer Consumer Media: 2,409,804 ; -10.7%
Conde Nast Publications Ltd: 1,448,477 ; -3.7%
D C Thomson & Co Ltd: 493,388 ; 9.1%
Dennis Publishing Limited: 473,471 ; -3.8%
Egmont Magazines UK: 520,005 ; 20.8%
H Bauer Publishing: 2,854,452 ; -4.0%
Haymarket Consumer Media: 368,617 ; -0.5%
Hearst Magazines UK: 3,513,131 ; -9.0%
Immediate Media Company: 3,041,105 ; -2.4%
IPC Media Ltd: 5,427,741 ; -6.1% Circulation:
115,000

36. Product advertising and marketing
OF the magazine
• Marketing –The magazine pays what they can afford in order to get the best position for selling their magazine i.e. next
to the CD’s in larger supermarkets.
• Viral marketing= marketing through the internet.
• Guerrilla marketing= the use of unconventional and low cost marketing strategies to raise awareness of a product. (for
example viral)
• Poster= mainly used in shop windows but Top of the Pops doesn’t use this.
• TV adverts= Top of the Pops doesn’t advertise on TV
• Radio advert= Top of the Pops are in partnership with BBC Radio1
• Leaflets= a small cheaper way to advertise to hand out to people or put on car windows. Top of the Pops does not do
this.
poster leaflet
TV advert
Viral
marketing
Guerrilla
marketing

37. Product advertising and marketing
OF the magazine
• How is the product (Music Magazine) advertised?
• In supermarkets or shops which sell magazines (for example WHSmiths), train stations,
• What platforms (E-Media, Print, Broadcast) are utilized to help promote the product?
• Magazines sell advertising space and are a good source of promoting a music magazine; Flyers can
be placed in shops and adverts can be placed on TV or Radio and on the internet as adverts flash
up on PCS and also selling subscriptions for magazines offering better deals financially to induce
the buyer to buy the yearly subscription.
Broadcast
Print

38. Promoting ‘Top of the Pops’
Magazine
• Top of the Pops have their
own Facebook page so they
can advertise their magazine
for free which is where a lot
of young girls spend their
time. By seeing the picture of
the most recent magazine
cover it raises awareness to
future readers. The
Magazine are also raising
awareness to their app,
saying we can ‘Get The
Gossip’ and of course young
girls with smartphones will
want to download the app
because will want the latest
gossip.

39. Retail outlets
• Top of the Pops magazine can be found in almost every
local corner shop, as well as more well-known shops like
WH Smiths, the Co-op, Sainsbury’s, Tesco's and many
others.

40. Marketing IN the
magazine
• Throughout the ‘Top of the Pops’ magazine there are
various adverts aimed at pre-teen girls, for example
Tamagotchi, Revlon nail varnish adverts and
Tampax, as every girl would be able to relate to it.

41. Masthead = simple font, which won’t be too complicated for young children as
it won’t make a difference to them, hot pink, which is quit a girly and happy
color for girls and definitely not suitable for boys, it has stars around the edge
which makes it more pretty and again more girly. The white font signifies (De
Saussure) purity which makes the magazine more cleanly for young females to
read.
Date, Price and Barcode = ‘9
September 2014, £3.99’ –
monthly subscription.
Main headline = uses bright colors to appeal
to young females and make the circle stand
out more and the info inside the circle. The
circle shape also stands out as most other
things are square. It could be the shape of a
bubble which is fun and interesting instead of
squares which can be the shape of a brick
which isn't so fun.
Colloquial or slang language has
been used by the word ‘lot’ to
appeal to the younger target
audience, as they might use more
slang than adults. ‘social
climbers’ (Maslow) would find
this appealing as it suggests that
the reader will gain more
information through reading this
magazine, therefore would know
more than others which gives
them an advantage to others
who haven’t bought the
magazine.
The magazine cover overall uses a
lot of bright, stereotypically girly
colors to appeal to the target
audience of younger pre-teen or
early teen female girls. It also makes
the page look more fun and
attractive, therefore more enjoyable
to read. The colors include: hot pink;
yellow; blue and white. These colors
signify (De Saussure) a very happy,
exciting and safe feel to the
magazine, therefore making it
appeal more to the target audience.
Main image = popular people
from girls’ favorite boy bands
to make the magazine look
more fun, interesting and
enjoyable. Each of the boys in
the main image is star appeals
from popular bands. The
reader can then see that the
magazine knows who is most
popular and that they know
what they’re talking about so
therefore it would be a good
magazine.
‘Pops’ the sub-genre is pop
music.

42. The title has used a pun
in the title to appeal to
the target audience as
puns are never serious,
portraying that the
magazine and the
interview isn’t very
serious. This connotes a
more light hearted
feeling for the audience,
which makes them
want to read the article
more.
This bold heading of the
interview takes up almost
half of the page, making it
seem like the title is just as
important as the actual
interview. This signifies (De
Saussure) that the interview
isn’t important. The reader
then thinks that the
interview will be fun,
entertaining and casual,
which is just what a teen
magazine should be.
On this page there is a big picture which
almost fills up the whole page. The reader
sees this and instantly knows who the
interview is about and knows that there
isn't much reading because the space is
filled up with a picture. This attracts the
reader to read the article because not all
teenagers like reading heavy paragraphs a
two or more pages of an interview.
This magazine also has
images in line with the text
as well. This makes the more
interesting, there is less to
read and more to look at.
They also denote to the
reader more about Ariana’s
lifestyle, which attracts
caregivers (Maslow) who
will be able to feel that they
could connect with the star
more, through seeing
personal pictures of them.
The layout of the interview is clear to the
reader as the questions are highlighted in
bold and in pink whereas the answers aren't
in bold and their colour is black. Some
words in specific have been highlighted, for
example “I would rather swallow my own
head!” this could have been done because
its certain more interesting words that
stand out from the others that might be
more important, for example her favourite
drink. This portrays quite an informal
language as that is the language more
frequently used by pre/young female teens.
The verbal codes: “I’d rather swallow my
own head!” have also been used as one of
the main quotes on the double page spread.
The editors chose this line because it’s
strange but funny, which young teens
always find amusing and interesting to
read.
The colour scheme of this page is white, pink and
black. These three colours together are very pretty
and girly which signifies (De Saussure) the star’s
personality, as well as the black being used for the
main text so that it is clear and easy to read.

43. Section 2
Newspaper

44. Free sheet
• A free sheet is a daily newspaper which you can collect
for free.
• Free sheets earn money via their advertising and can be
typically found at train station (so people can quickly pick
up a magazine and read it in the train on their way to
work, for example) or in busy cities or centres like
London.
• Local businesses also like to advertise in these
newspapers which is another reason that people pick up
free sheet newspapers (companies also looks at the
adverts to see what’s trending and if there are any
services which they might be able to use to help them).
http://www.pressmagmedia.com/free-distribution-press

45. Tabloid
• A newspaper in which pages are half the size of a
broadcast.
• The language is very informal and their stories are
much less serious than a broad cast, they also
contain less information.
• Working class people who work a lot would read this
type of newspaper.
• These magazines are normally cheaper than
broadcast newspapers.
http://www.thefreedictionary.com/tabloid http://www.slideshare.net/jodieholmes/comparing-broadsheet-and-tabloid-newspapers

46. Broadsheet
• Much larger page than a tabloid and includes more
serious stories instead of ‘making fun of’ serious
stories.
• The information in a broadsheet is only printed on
one side of the double page.
http://www.oxforddictionaries.com/definition/english/broadsheet

47. Genre
• The denotation of the genre is General news/ gossip.
• The readers can tell this from the verbal code of the masthead
‘The Sun’, which connotes warmth and happiness, so it will be
very happy and light-hearted. On the front page there is always
a lead story with a pun to make the readers interested in
reading it.
• Circulation figures:
http://www.pressgazette.co.uk/national-newspaper-abcs-
march-2015-sun-sales-decline-unaffected-second-full-
month-without-page-three

48. The Sun Publisher
http://www.news.co.uk/what-we-do/the-sun/
This image illustrates the
only three magazines that
‘News UK’ publishes and
the sub categories within
each news paper.
News UK are a journalists
academy who spread
world news throughout the
three newspapers ‘The Sun’
(most popular in the UK),
‘The Times’ and ‘Sunday
Times’ the most respected)

49. Free Sheet, Tabloid and
Broadsheet readership
https://www.clicky.co.uk/2013/08/the-uks-most-read-online-newspapers-june-2013/
As you can see from this pie chart, only 9% of
the public read ‘The Sun’ and that most people
actually get their news from the newspaper ‘The
mail’ which is now also online. The public
choose to get their news via ‘mail online’ most
because it is much more convenient for those
with a busy lifestyle as its not only accessible on
computers or laptops but on phones, so people
can access the news anywhere at any time. The
biggest bonus that I think would be the other
main reason, is that it’s free.
However, ‘The Metro’ (which is free) only has 2%
of the public’s attention, even though it is free,
this could be because this particular magazine
may not be respected as much, and the stories
could be blown out of proportion or from
unreliable sources.

50. Target Audience
• Demographics
The demographics of the audience is the ‘E’ group, because
most of the advertisements in the newspaper were about
discounts, saving money and films as well (because you
would expect to see someone in a higher class going to
see a play instead for example). This is because someone
who is of a higher class (typically with more money)
would much rather prefer to go to an opera or a play than
the cinema, and who have more money o they wouldn’t
need to work about saving, discounts on clothes and
cheap phone deals.

51. Target Audience
• Psychographics
The Psychographics of the
audience would be
mainstreamers or
strugglers. This audience
typically prefers value for
money on big and well
known brands, would buy
lottery tickets, unhealthy
food and take-outs as well
as alcohol.

52. Target Audience
• Uses and Gratifications (Katz)
The readers may be able to ‘personally identify’ with ‘The Sun’
newspaper because they can read about real-life stories which
have happened to the public, as well as pages like Agony Aunt,
talking about the public’s personal problems that a lot of
people could relate to. Furthermore, the newspaper
‘entertains’ the audience through stories and images which
allows them to ‘escape’ from reality.
The newspaper would ‘educate’ the audience by including new
and interesting information about politics and maybe
celebrities which you would be able to find out from the news.

53. Maslow
• Maslow’s Hierarchy of Needs
The audience of this category would be ‘social climbers’
because they would read this newspaper to gain new
information that others might not know, allowing them to
climb up in the social hierarchy. They would also be
‘explorers’ because they like being updated with new news
every day including ‘survivors’ because they like the
routine of the paper being released at the same time each
week and being able to rely on it for information and
entertainment.

54. Hartley
• The typical age and gender of the newspaper would
be males (but also females) who’re in the each group
of 18+, because of page 3 models and the multiple
sports pages at the back and would typically be
known as a ‘white van man’ working in middle class
(because of the content that is produced in the
magazine).

55. ‘The Sun’ Newspaper
front cover
“Cowards” and
“bottles it”-
informal
language-
making fun of
parliament
members
“Sexy Bey’s glam dunk”-
informal language will
appeal to a younger
target audience and
refers to sport as well as
glam- for male and
female target audiences
Masthead-
simple bold font
so readers can
easily identify
the name of the
magazine as well
as the red
utopian
background and
white font again
making the
masthead stand
out.
“BRITAIN’s BEST-SELLING NEWSPAPER”- anchorage text
Secondary
lead

56. Front cover continued…
Lead story- the
denotation of the lead
story ‘Cowards’ seems to
be making fun of the
government who’re
trying to make a serious
decision. This would
appeal to younger
readers who like a laugh
or those who want to
“Just 40p!”- saying
to the readers how
cheap the newspaper
is, so that they feel
they have to get it
because of the good
price.
“Exclusive”- denotes
that the stories and
information in this
news paper is special
and different from the
others, so this
newspapers should be
the one that we buy, as
we wont find anything
else as good.
The Copy- not in as big
writing but is still a
bold font. The sentence
is underlined to
possibly denote that it
is slightly more serious
and important but the
word ‘COWARDS’ in
bold and capitals gets
the reader’s attention.
“See page 7”- tells readers which page are certain
stories so they can access what they want
quicker.

57. ‘The Sun’ double page spread
Page number and date- the page
number is in the top corner of the
page as when readers are flicking
through they will easily be able to
see what page it is and what is most
recent because the date in which the
issue was released is also on the top.
Main Headline-
“Blitz ‘em to hell”-
very small but
powerful sentence
which summarizes
the situation and how
it is effecting
everyone.
The Copy- these give extracts
of the article which gives the
reader a very small bit of
information so the can decide
whether they want to read on
or not.
Main Image- a very emotional
image of mothers with their
children/ babies and people
with guns behind them, as well
as a map which outlines the
numbers of refugees in different
parts of the country who’re
trying to flee, which gets the
reader’s attention to make them
want to read the article.
News Values- the news values (Galtung & Ruge) which relate to
this double page spread are ‘Negativity’ because it involves bad
news/ political upheaval, ‘Recency’ because this story is breaking
news, ‘Continuity’ because there is constant movement on this
subject (of the refugees), ‘Elite Nations or People’ because it
involves the government and is a very important story and finally
‘Size’ because the story is huge and has great values.
http://mediaknowall.com/gcse/news/news.php?pageID=values

58. News Values
(Galtung and Ruge)
For the main headline of this page the have used
Simon Cowell’s ‘Britain's Got Talent’ as a pun to say
Britain’s got… to change. This puts a humorous
effect on the page and makes it seem much more
interesting to reach. There is a lot more emphasis on
the title rather than the actual story, which is only in
a small box. When people first look at the page they
see a big picture of Simon, making them interested
to know why he is in the paper.
‘Britain's got…. To Change’- personality as he is
very well known, negativity because they want to
change, elite people because he is a very powerful
person which is also connected to mass appeal
because he is known world wide. This story is a type
of ‘hard’ news because it’s important to the readers
in contrast with ‘soft’ news, which is less serious, for
example on the next slide of a front cover.

59. News Values
(Galtung and Ruge)
In the sub story colloquial language has been used from
the verbal code who got ‘bitchy’ at the ball? The language
used is very informal that is stereotypical towards the
newspaper. Furthermore, is not actually a relevant story,
which would appeal to the ‘nn’ demographic audience.
Like I said on the previous slide, this story is known as
‘soft’ news because its gossip, rather than important
politics issues (‘hard’ news).
The ‘2 FREE Tickets’ appeals to the audience (especially
the younger generation) because they won’t have as much
money as others who are from an upper class or may earn
more.
According the Galtung and Ruge the sub story in terms
of news values is Negativity and Personalities because
of the language used and also because they are quite well
known people which many people will talk about.

60. Products promoted within
‘The Sun’ newspaper
There of course were many more
adverts and repeats of other adverts
that have already been stated as
well. Most of these advert are
targeted to adults and preferably
males, because its mainly men who
watch the National Geographic
(but women too), Men normally
shop at Wickes for their DIY needs.
Men also typical watch the bonds
films as they more action-filled (but
again woman still watch it).
However, there is an advertisement
for the X-Factor, which woman
tend to watch more than men. The
other adverts listed are mainly
banks and broadband services,
which can be targeted at both male
and female audiences who are
mainly working class, as they
adverts promote sales.

61. Advertising and marketing
The advertisement starts off with builders reading the
newspaper and working, which is then when a helicopter
is on its way. This portrays the target audience of the
newspaper (working class). This makes the members of
public look up to see what it is, only to find multiple
helicopters releasing hundreds of footballs (football is a
sport more preferred by the working class rather than
those who’re in a upper class that may prefer golf, for
example). The advert then reveals that it is girls in the
helicopters who would typical be on ‘page 3’ of the
newspaper, which also attracts the target audience, with
the girls having a ‘The Sun’ logo on their jackets, clearly
portraying who and what the advert is about.

62. Advertising and marketing
All of the public and workers then start to join in together
and play football, bringing the public together and
enjoying each other’s companies. The roads end up being
completely filled with footballs, so a man decides to
climb onto the top of a bus and jump into the footballs,
while a voiceover says “When you love football this
much, you just wanna share it with the world.” the last
part of the advert displays a football behind the sun logo
in outer space, making the football look like a planet.
This could connote that The Sun will out out of this
world. The voiceover then says: “Paper, Online, Mobile.
The Sun. We love it.” These final verbal codes are part of
the last image on the screen, giving the audience a visual
memory of what he says so that they can always picture
it.
https://www.youtube.com/watch?v=8oip7cYCK-0

63. Advertising on Social
Media
‘The Sun’ has their own Facebook page where they
share stories which people would want to know
and what would appear in the newspaper. You can
also click on the story to find out more
information about it on their website. Not only do
they share news stories, but also stories which are
less serious, making the newspaper more
interesting and fun to read.
file://localhost/.file/
id=7602300.365/

64. Website Analysis
This is the homepage for ‘The Sun’ newspaper. As you can see it has a very simple
layout so is easy for the audience to follow. It has the house style of the newspaper
displayed throughout the website and the most recent stories can always be found at
the top.
On the website there is much
more of a variety of stories and
which are less important than
others, for example stories about
gossip of couples.
The second story to the right
relies on ‘Visual Imperatives’
(Galtung & Ruge) by using a
picture of a blonde woman in a
bra to help “sell” the story.

65. Website Analysis
Citizen Journalism
(Gillmor – 2004)-
You can share the
website on Facebook
and Twitter
Log-in or Sign- up
Navigation bar- Home; Football; Sport; TV& Showbiz;
Video; Perks: to get to certain stories quicker and easier.
For example, if a ‘White Van Man’ wanted the latest
news about the football scores then he can get to it
straight away instead of having to scroll through stories
that he might not want to read about.

66. Website Analysis
Citizen Journalism (Gillmor- 2004) – a ‘hard’ news story which
you can share on three different types of social media.
Citizen Journalism
(Gillmor- 2004)- at the
bottom of the page anyone
who has their own account
with The Sun can comment
on the story, people can then
reply to the comments, share
them or recommend the
comment to a friend.
This in itself adds to the
‘magnitude of the story and
encourages interactivity
amongst the readership.

67. The Sun- content
• The Sun newspaper is a tabloid.
• The genre of ‘The Sun’ is General News.
• The frequency of the newspaper is daily.
• Their circulation is 300,512.
• Their readership is 650,000.
http://www.linsad.com.my/gallery/view/3945

68. The Sun- content
• The news section in my newspaper seems to be at
the front, so the most important news will be
outlined clearly as it will be the first pages and
stories that the readers will want to read.
• However at the back of the newspaper, less
important and non-government related stories like
sports and the goals that were made can be found at
the back, clearly outlining which stories should be
read first.
http://www.linsad.com.my/gallery/view/3945

69. The Sun- content
The front of
the
newspaper..
And
the
back…

70. Comparison of hard copy
and online
On the website, there is easy access to social media website links and you
can sign up for a free account with them so that you can get the news
updates before others. Also on the website there are many more stories
and you can search for specific stories, whereas in the newspaper you are
limited as to what information you get.
Because of the limited content in the hard copy, more important stories
are added, whereas on the website there are much more explicit stories as
celebrities care more about popularity and competition between other
celebrities than privacy.
However, buying a hard copy of the newspaper is much easier for those
who’re travelling, because its not always easy to read big stories on small
smartphone screens and many will have to pay for the data to access the
internet.

71. News Values
(Galtung and Ruge)
• The news values of this
online story is human
interest and scandal.
Human interest because
when reading the story the
reader might feel
emotional towards
someone in the story or be
able to relate themselves.
Scandal because a story
about a woman cheating
on someone is scandalous.

72. News Values
(Galtung and Ruge)
The news values for this page (hard copy)
are: conflict, because they’re talking
about air strikes on a country;
threshold/magnitude, because it is quite a
big event; negativity, as the news being
shared on the page is negative;
personality, because it involves famous
and important people for example David
Cameron; human interest, it can involve
the reader emotionally if they are against
what others are doing/ saying; running
story because the story is being covered
for a few days as new information is
shared and finally mass appeal, because
there are a lot of people who will want to
read all about this story because it is
important.

73. News Selection Overview
The content in The Sun is organized in a way so that the most
important stories like politics are at the front, where people will start
to read first. The less important stories like football updates and
gossip are at the back because they don’t have to be read first. The
stories at the back of the newspaper are typically aimed at ‘White
Van Men’ demographic working in the middle class, as the language
used to describe the stories (and there are a lot of sports stories which
not a lot of women would find an interest in) is something that
would appeal to more men.
Use of a Pun to pull in
the stereotypical reader
who expect soft news
over hard news.