TBEX 2016 North America; Cleaning Out the Blogging Closet, Larissa Miline
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ADVANCED, COMMERCE, Larissa loves Entrepreneurship and Travel, and is happiest when the two coincide. A former CEO of two life science startups, she and her husband began traveling full-time in 2011. They parlayed their award-winning blog, “Changes in Longitude,” into a weekly travel column in the Philadelphia Inquirer and Philly.com, as well as a book deal showcasing the historic sights in their hometown. She continues to evaluate startup companies for venture capitalists and judge business plan competitions. When she needs a break from constant travel, Larissa teaches startup strategies for Drexel University’s Close School of Entrepreneurship.
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TBEX 2016 North America; Cleaning Out the Blogging Closet, Larissa Miline
- 2. Cleaning out the Blogging Closet Focusing on What Matters Most Larissa Milne ChangesInLongitude.com
- 3. • Travel Blogger • Newspaper columnist • Book author . . .experienced in Entrepreneurship
- 4. Your blog has evolved . . .
- 6. Too much to do? . . . . . . Or doing too much??
- 7. Step 1: Cleaning House • Audience fit • Impact • Time • Happy factor • Outsourcing
- 8. Be Brutal!
- 9. Step 2: New Initiatives • Fit • Goals • Time commitment • Duration • Success?
- 10. Example: Pinterest Traffic • Good reader fit • Offset Google • 3-5 hours/week • 6 months • 25% of Google referral
- 11. Example: Pinterest Traffic 4.2 9.1 13.4 23.2 21.6 46 DECEMBER JANUARY FEBRUARY MARCH APRIL MAY Pinterest Traffic (as a % of Google Traffic)
- 12. Cleaning out the Blogging Closet 1. Evaluate current activities 2. Clean out the closet 3. Assess new opportunities 4. Set SPECIFIC OBJECTIVES
- 13. Cleaning out the Blogging Closet Thank you! Questions? Larissa@ChangesInLongitude.com
Editor's Notes
- You’ve evolved Your blog has evolved Your business has evolved . . . . . . So how you do business should evolve as well
- 1
- Does this fit with my audience? How does this activity impact my traffic/engagement/bottom line? How much time do I spend on this activity? Do I like doing this activity? Is it worth paying someone else (or continuing to pay them) to do it?
- “We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels “We used to get bogged down with Google Analytics. It’s still important to track specific campaigns, but on a day to day basis it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel “We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,”. . . Betsy Wuebker, Passing Thru In our case, we analyzed the social media channels we were using, and realized that several of them are not really used by our reader base. So we trimmed them down to just a few that we know our readers are active on.
- How does this fit with my blog/brand? What do I want to achieve with this new activity? i.e. Goals How much time am I willing to devote on a daily/weekly basis? How long will I try this new activity? How will I measure success? BE SPECIFIC!!!
- Fit: Fits Changes in Longitude audience Goal: Reduce dependence on Google traffic Time: Spend 3-5 hours/week Duration: Evaluate results after 6 months Success: Pinterest referrals = 25% of Google referrals
- Does this fit with my audience? How does this activity impact my traffic/engagement/bottom line? How much time do I spend on this activity? Do I like doing this activity? Is it worth paying someone else (or continuing to pay them) to do it?