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The social agent 101 Training Slideshow

Use modern day social media to grow your audience and brand in real estate. Agents have a great opportunity to connect with buyers and sellers when using social media well

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A Realtors guide to developing, planning and
implementing a Social Media program to Grow
their business
Who:
Westfield
Family
Real Estate
Where:
Instagram
Facebook
When:
10am Pro
2pm Fun
Overview
SM 101
Social Media Platforms
When and what
Creating a Target
Who and why
Building an Audience
Find and attract
Manage
Social Media 101
• What do we do with it?
– Post
– Chat
– Share
– Find
– Research
– Market
– Sell
– Buy
Social Media Platforms
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
• Houz
• Foursquare
Facebook
• Detailed and highly interactive
• Photos are great
• Connecting posts to people
• Sharing is easy
• Business and personal combined
• Pages can be managed
• Approval needed

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The social agent 101 Training Slideshow

  • 1. A Realtors guide to developing, planning and implementing a Social Media program to Grow their business
  • 3. Overview SM 101 Social Media Platforms When and what Creating a Target Who and why Building an Audience Find and attract Manage
  • 4. Social Media 101 • What do we do with it? – Post – Chat – Share – Find – Research – Market – Sell – Buy
  • 5. Social Media Platforms • Facebook • Twitter • LinkedIn • Pinterest • Instagram • Houz • Foursquare
  • 6. Facebook • Detailed and highly interactive • Photos are great • Connecting posts to people • Sharing is easy • Business and personal combined • Pages can be managed • Approval needed
  • 7. Twitter • Fast • Constant • Topic driven • Hashtags • Research • Followers • Direct
  • 8. LinkedIn • Professional • Resume like • Updates and posts • Builds respect • Approval needed • Targeted • Referrals
  • 9. Pinterest • Photos • Pin • Boards • Topic Driven • Niche • Followers • Sharable
  • 10. Instagram • Photos • Tagging • Sharable • Followers • Fun • Place able • Instavideo
  • 11. Houzz • Real Estate specific • Photos • Sharable • Listings • Tagging • Wordpress
  • 12. Foursquare • Location • Photos • Check-in benefits • Sharable • Tagging • Niche • Camaraderie
  • 13. Creating a Target • Who is your ideal customer – Where are they watching – Get their attention – Do they interact – Are they buyers – Are they sellers – Are they other agents – Are you connecting
  • 14. Why Realtors Don’t Connect • We are not converting followers into customers – Boring content – Not an “expert” – Same message – Not original than other agents – Your not on topic
  • 15. How to Connect • Your audience wants something special – First to know – Inside tip • Your audience wants to share – Using your content to be a step ahead – First to share
  • 16. How to Connect • Content – Give them the topic they want to hear – Teach them something no one else can – How can they win with your information – Pain – They found you…..making them smarter – Cool factor
  • 17. Back atcha! • People share people that share – Become a serial retweeter of good info – Brag on them • Nothing gets SM credibility like making them feel like a player – Give them a shout – Give them credit – Thank them
  • 18. Follow Through • Your success with Social Media is a direct result of your follow through – Regular posts are key – Current posts – Don’t kill them with reposting – Have a plan daily by scheduling
  • 19. What is a Daily Plan? • Strategically putting your posts in front of your intended clients – What time do they interact the most? – What media are we sharing • Videos • Pics • Blog posts • Listings – Changing your strategy throughout the day
  • 20. Daily Plan Example • Morning – New exciting listing • Something to look at • Easy to understand • Midday – Expert content • Blog posts • Market activity • Late Day – Interactive • A question • Entertain
  • 21. Managing Your Audience • Highest Failure Rate Occurs Here – Regular on topic posts are key – Tell a story all of the time • “Westfield, family oriented real estate” – Track success and repeat • Did a post do particularly well? • Did a media do better than others? • Stick to things that work….
  • 22. Interaction is Everything • Do not become a poster without interaction – Followers will stop paying attention – Followers want to feel like they are special • Respond to a followers response – Like what they like – Favorite what they retweet – Ask for feedback or opinion – Pay attention to them • Followers want your interaction-someone will interact with them and get their business. Be that!
  • 23. Stop or Go? • Some platforms are not best for your clients – Twitter may not be the best way for you to communicate with your audience – LinkedIn may be more for recruiting or a place to share your credentials • By tracking and paying attention you will know where the interaction is and that is where you should stay • Quit anything that is not giving you a return
  • 24. How to Manage • Each as 1 is best • Hoot suite if you need to do scheduled posts or repeat posts • Do not over automate – Your audience knows that you are doing this and will get bored • Associate with each other – Post to blog and it shares to all others
  • 25. The Magic Share • Want to know how to really leverage Social Media? – Learn to get a share • Likes are ok • Shares are awesome – Ask for them – Give them a reason to • Be the first to know • Have the best info • Be entertaining
  • 26. The Magic Share • Do not obsess over them – Some posts do not ever get noticed – Track which posts worked • Be relative – What would you audience like to share – Give them content • Super fans – Your audience wants to share you – Your success is important to them
  • 29. Blog
  • 31. Houzz