The document discusses the need for organizations to shift to more innovative practices in their communications. It advocates taking risks and failing forward in order to challenge conventional wisdom. Key points emphasized include involving stakeholders, combining creativity with implementation, and creating communications that are powerful, emotional, and phenomenal. The overall message is that organizations must change the face of their communications by moving past outdated practices and embracing next practices.

1. A Paradigm Shift: Next Practices
Lynne M. Wester
@donorguru
CASE III Inspire

4. Involvement vs. Commitment

5. We innovate not for the sake of
being different but because it
challenges us to move forward and
shed the old guards of the past
while challenging conventional
wisdom.

6. Too Much Looks Like Everything Else

7. Creativity + Implementation =
Innovation
“The Bad Clip Art Slide”

8. Why Not?

9. TAKE A RISK

10. FAILURE
• For every failure we had we had spreadsheets
that looked awesome.
• “ If anything goes bad then I did it. If anything
goes semi-good then we did it. If anything
goes real good then you did it.”
– Bear Bryant

11. Who Are You?

12. Decision Time

13. WE NEED:
• More imaginative and courageous
communications
• All we need to do is to write
brilliantly, package it superbly, and to present
it in a way that will captivate, thrill and inspire

15. WE MUST NOT:

16. INSTEAD:

17. Changing the Face of Communication

18. • Powerful
• Emotional
• Phenomenal

20. THANK YOU!
• Lynne M. Wester
• @donorguru
• Friend Me!
• Connect with me!
• www.donorrelationsguru.com
• wester@yu.edu