This document provides an agenda and materials for a workshop on using and evaluating cost-effective online tools. The workshop objectives are to understand pros and cons of different tools, time commitments required for various activities, and strategies for planning projects and campaigns and evaluating results. The agenda covers introductions, discussing appropriate tools for different purposes, managing time, and planning social media campaigns and evaluation. Participants will share experiences and network. National Services Te Paerangi supports museums and related organizations in New Zealand.
NPIN's In the Know: Twitter for Public Health Webcast 2013CDC NPIN
This is the first of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Social Tools for Company, Industry, and Competitive Information: Simmons GSLI...Scott Brown
Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar, March 8, 2012
Scott Brown and Simmons GSLIS Continuing Education provide a preview of the April 2012 online CE workshop entitled "Social Tools for Company, Industry, and Competitive Intelligence." Includes a bonus piece on mobile apps as well as an introduction to the Simmons GSLIS CE offerings for spring and summer 2012.
Presentation given at Geekend 2011. Overview of data available in Geekend Analytics, how to use it, and defining your questions. Screen shots are the beta view of the new Google Analytics.
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
NPIN's In the Know: Twitter for Public Health Webcast 2013CDC NPIN
This is the first of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Social Tools for Company, Industry, and Competitive Information: Simmons GSLI...Scott Brown
Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar, March 8, 2012
Scott Brown and Simmons GSLIS Continuing Education provide a preview of the April 2012 online CE workshop entitled "Social Tools for Company, Industry, and Competitive Intelligence." Includes a bonus piece on mobile apps as well as an introduction to the Simmons GSLIS CE offerings for spring and summer 2012.
Presentation given at Geekend 2011. Overview of data available in Geekend Analytics, how to use it, and defining your questions. Screen shots are the beta view of the new Google Analytics.
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
What is The Google+ Project? Do we really need another social network? How is Google+ different from other social networks? The answers to these questions and more will be provided in the first installment of the MWMC’s Digital Learning series of webinars covering the topic of Social Media.
At the end of June 2011, Google launched a beta version of its latest venture into the social media landscape, Google+. On September 20, 2011, Google opened the doors to its social network to the public. Judging from its record breaking growth and the sheer volume of articles, blog posts, specialty sites, and enhanced features that have emerged since, Google+ is definitely here to stay. Whether you are a network newbie or pro Plusser, this seminar will provide you with resources, how-to\'s, tips, and tricks to help you get the most out of Google+.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Social Media Made Simple - The Duct Tape Marketing WayNicole Croizier
As a small business owner, how do you figure out what you need to do on social media? This presentation is designed to help you sort that out. Learn where social media fits in your overall marketing system, the basic tools you need to set up, and a simple system for managing social media.
Sam Loewner - Using Social Media to Achieve Goals, Engage Citizens, and Impro...Plain Talk 2015
"Using Social Media to Achieve Goals, Engage Citizens, and Improve Outreach" was presented at the Center for Health Literacy Conference 2001: Plain Talk in Complex Times by Sam Loewner, Social Media Specialist, MAXIMUS.
Description: Learn what makes social media a uniquely useful tool to communicate with diverse audiences. This hands-on workshop will cover the uses of social media, the privacy and security concerns associated with new media, and how to write to reach your intended online audience.
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Sociabull are offering social media training, and this slideshow will tell you what you can expect. For further information about the training, call us on 01628 526208 or e-mail dane@sociabull.co.uk
Using What You Know about Social Media: How to Conduct a Twitter ChatCDC NPIN
This is the 1st in our newest online training opportunity for public health professionals: Using What You Know about Social Media - How to Conduct a Successful Twitter Chat!
A presentation given by Rick Burnes on Feb. 8, 2010 at the Social Fresh Conference in Tampa, FL. The presentation covers the inbound marketing ecosystem: blogging, search engine optimization (SEO), blogging and social media.
What is The Google+ Project? Do we really need another social network? How is Google+ different from other social networks? The answers to these questions and more will be provided in the first installment of the MWMC’s Digital Learning series of webinars covering the topic of Social Media.
At the end of June 2011, Google launched a beta version of its latest venture into the social media landscape, Google+. On September 20, 2011, Google opened the doors to its social network to the public. Judging from its record breaking growth and the sheer volume of articles, blog posts, specialty sites, and enhanced features that have emerged since, Google+ is definitely here to stay. Whether you are a network newbie or pro Plusser, this seminar will provide you with resources, how-to\'s, tips, and tricks to help you get the most out of Google+.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Social Media Made Simple - The Duct Tape Marketing WayNicole Croizier
As a small business owner, how do you figure out what you need to do on social media? This presentation is designed to help you sort that out. Learn where social media fits in your overall marketing system, the basic tools you need to set up, and a simple system for managing social media.
Sam Loewner - Using Social Media to Achieve Goals, Engage Citizens, and Impro...Plain Talk 2015
"Using Social Media to Achieve Goals, Engage Citizens, and Improve Outreach" was presented at the Center for Health Literacy Conference 2001: Plain Talk in Complex Times by Sam Loewner, Social Media Specialist, MAXIMUS.
Description: Learn what makes social media a uniquely useful tool to communicate with diverse audiences. This hands-on workshop will cover the uses of social media, the privacy and security concerns associated with new media, and how to write to reach your intended online audience.
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Sociabull are offering social media training, and this slideshow will tell you what you can expect. For further information about the training, call us on 01628 526208 or e-mail dane@sociabull.co.uk
Using What You Know about Social Media: How to Conduct a Twitter ChatCDC NPIN
This is the 1st in our newest online training opportunity for public health professionals: Using What You Know about Social Media - How to Conduct a Successful Twitter Chat!
A presentation given by Rick Burnes on Feb. 8, 2010 at the Social Fresh Conference in Tampa, FL. The presentation covers the inbound marketing ecosystem: blogging, search engine optimization (SEO), blogging and social media.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Ricerca su ambiente territorio trasporti rifiuti riciclo e urbanizzazione nel territorio veneto e della Proviancia di Venezia svolta dai giovanidemocratici.it
Using Social Media in the Commercial Real Estate Industry
LinkedIn, Facebook, Twitter - what does any of this have to do with real estate development? Plenty, once you know how to use these and other social media tools to expand your professional network, communicate with co-workers, and engage with the community.
* Which are the top applications and when and how should you use them?
* Is there a measurable ROI on social media?
* What are the ground rules for social networking, and how can you avoid the dangers of "over-sharing"?
Speakers:
Julie Hall
Executive Vice President
Schneider Associates
Phil Pennellatore
Executive Vice President
Schneider Associates
We will take you through DesignHammer’s recent, two part, newsletter creation process from start to finish. First, we’ll share ideas for simple, sustainable, and scalable processes for content generation. Then, we will give a brief overview of email marketing tools currently in the marketplace. Finally, we’ll discuss our experience using MailChimp. This will include some of MailChimp’s technical features, which can aid in reaching your desired audience.
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
5 Timesaving Tools for Managing the Overwhelming World of Social MediaOff Madison Ave
This presentation covers five key components for tackling any social media marketing challenge for businesses, organizations and associations of all sizes.
Presented as part of my introduction to social media for the Wellesley Institute, Tactical Toolkit provides a number of ways that non-profit organizations can access tools for engagement, campaigns, and making the most of the online space.
We will take you through DesignHammer’s recent, two part, newsletter creation process from start to finish. First, we’ll share ideas for simple, sustainable, and scalable processes for content generation. Then, we will give a brief overview of email marketing tools currently in the marketplace. Finally, we’ll discuss our experience using MailChimp. This will include some of MailChimp’s technical features, which can aid in reaching your desired audience.
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Similar to NSTP social media workshop Westport (20)
1. Using and evaluating
cost effective online tools
Courtney Johnston
Boost New Media
for National Services Te Paerangi
courtney@boost.co.nz
www.boost.co.nz
twitter: @boostnewmedia | @auchmill
blog: www.boost.co.nz/blog
1
2. Workshop objectives
• Understanding the pros and cons of different tools
• Understanding the time commitments required for
different activities
• Learning strategies to identify your needs, set up
projects & campaigns, evaluate and report on your
work
• Sharing experiences, asking questions, strengthening
your network
2
3. Workshop timetable: morning
Part 1: 9am - 10am
• Introductions and scene-setting
Morning tea: 10am
Part 2: 10.30am - 12pm
• Which tools to use for what
• Time commitments
• Ways to manage your time
• Example fest!
Lunch: 12pm - 12.45pm
3
4. Workshop timetable: afternoon
Part 3: 12.45pm - 2.45pm
• Planning a social media campaign or channel
• Creating policies
• Evaluation and reporting
• Promotion
Afternoon tea: 2.45pm-3.15pm
Part 4: 3.15pm - 4pm(ish)
• Planning activity and report back
4
5. National Services Te Paerangi
National Services Te Paerangi works with
museums, galleries, iwi, and related organisations
to enhance museum services and support these to
become self-sustaining.
www.nationalservices.tepapa.govt.nz
6. How we help
He Rauemi Resource Guides
0508 freephone helpline
7. Training and professional development
Workshops for museums at regional Marae based workshops
and national level
8. New Zealand Museums Standards Scheme
• Practical and user friendly
• Sends good message to
funders
• Formal review or as a
resource
• Its free!
9. NZMuseums www.nzmuseums.co.nz
• Online collection management
system
• Marketing tool for your
museum
• It’s free for up to 200 objects
• Wider access for your
museum and it’s collection
10. Introductions & scene-setting
• Who are you (in real life and online)?
• What tools are you currently using?
• What are you hoping to get out of today?
10
11. Old work
@nlnz
LibraryTechNZ blog
Poet Laureate blog
Personal
@auchmill
Goodreads
Best of 3
Google Reader
New work
Boost blog
@boostnewmedia
11
13. Which tools to use for what?
Listening Communicating
• Google alerts • Blogging
• Google blog search • Twitter
• Twitter search • Facebook
Sharing Working
• Flickr • Wikis
• YouTube • Ning
• Vimeo • Bookmarking
• Project management
13
16. Time commitments
Monitoring RSS feeds etc
• 5 minutes a day (after set-up time)
Flickr
• Once a week upload, monitoring, promotion: 1 hour per week
Blogging
• One (sizable) post a week, monitoring, promotion: 2 hours per
week
Twitter and Facebook
• As much time as you want, but require regular (say hourly)
checking
16
17. Ways to manage your time
• Invest time in upfront planning; save time
later on
• Short-term intensive projects
• Join collaborative projects
• Re-use your content
• Limit your engagement
• Share the workload
• Prioritise activities
17
18. Example fest!
• @nlnz | @TePapaColOnline | @nzhistorydotnet | @nzmuseums
• My Life as an Object
• Dulwich Gallery Community Site
• Brooklyn Museum mummy scan
• Powerhouse Museum Photo of the Day | Object of the Week
• IMA Flickr sets
• Friends of Christchurch Art Gallery Flickr sets
• Christchurch City Libraries blog
• Rodney District Libraries blog
• How about you?
18
19. Planning a campaign or channel
Ideally, planning is a group activity ...
• What’s the gap you’re trying to fill?
• Have you looked at your existing channels?
• How does this fit with your wider objectives & marketing or
comms plan?
• Do you know which audiences you’re trying to attract?
• Can you re-use branding, content, ‘spokespeople’?
• Who should be aware of this activity?
... but ownership of the channel is clear
19
20. The 4-step process
Questions to ask yourself ....
• Why do you want to do this?
• What are you offering?
• Who is this for?
• Who will be doing this?
... before choosing a platform
20
21. Writing a business case
Objective
• Who will benefit?
Fit with mission
• How does this fit with your organisation’s
wider goals and activities?
21
22. Writing a business case
Outline activity
• What’s in scope? What’s not?
Outline resources needed
• Actual costs
• Staff resource (set-up and running)
22
23. Writing a business case
Risks and mitigations
• Moderation
• Policy for escalation
• Staff change
Evaluation
• What counts as success?
• How will this be measured and reported?
23
24. Creating policies
What’s the point of the policy? Who needs to
read it? What do you want out of it?
• Setting up presences
• Staff ‘behaviour’
• Friending and following
• Editorial process
• Content moderation
• Branding
• Administration
• Escalating issues
• Changes to existing policies
24
25. Evaluation and reporting
Important questions to ask first
• What are meaningful metrics for you and for
your organisation?
• What are you going to use this information
for?
• Are there existing benchmarks you can use?
25
26. Evaluation and reporting
Quantitative Qualitative
• Wordpress stats • Staff happiness
• Facebook stats • Comments and feedback
• Google Analytics • Pick up from other media
• bit.ly • Follower numbers?
• Flickr stats
• Follower numbers?
26
32. Mining Facebook
Surveying tool: Brooklyn Museum
We'd like your feedback before we decide on
any specific format for a new catalog, so this
week I'll be asking a few questions about your
preferences. Your thoughts will help guide our
next steps and I look forward to your input.
32
33. Mining Facebook
Who has fans like yours?
If you can identify similarities between the fan
membership of your own institution and those
of others you can start to think of new
partnerships and collaborative opportunities.
Seb Chan, Powerhouse Museum
http://fanpageanalytics.com
33
35. Mining Facebook
Look at flow on effects
• What happens if you post more often, or less
frequently?
• What happens if you post different kinds of
content?
• What are the demographics of your fans?
What kind of content do they respond to?
35
36. Evaluation and reporting
How to report back
• Constantly share good feedback
• Consider what you want to report on
• Consider the format that you use
• Do you have successful strategies?
36
37. Promotion
Simple things
• email signatures
• business cards
• e-newsletters
• posters, brochures & other print collateral
37
38. Promotion
• Link up your social media presences
• Connections between different account
– flavors.me, flavors.me/nlnz
• Link up to your main web presence
– Brooklyn Museum, IMA, Te Papa
38
40. Promotion
• Get old-school media coverage
• Converting physical visitors to online visitors (& vice
versa)
40
41. Planning activity & report back
... or, are there things we just want to talk
about more?
41
Editor's Notes
NSTP is a unit within Te Papa. Their mission is to strengthen the museum sector by providing practical and strategic help to museums and iwi throughout Aotearoa New Zealand.
As part of the government act the Te Papa board has the function:
To cooperate with and assist other New Zealand museums in establishing a national service, and
of providing appropriate support to other institutions and organisations holding objects or collections of national importance.
The team has 8 staff, 5 who are permanently based at Te Papa and 3 Development Officers who work in the field providing face to face support and feeding back to the team the needs of the sector.
NSTP offers support, advice, and practical assistance on museum matters such as:
governance, management, and planning
care of collections and taonga
exhibitions and other public services
relationships with communities
customer service.
Their services and programmes include:
the New Zealand Museums Standards Scheme Ngā Kaupapa Whaimana a Ngā Whare Taonga o Aotearoa  
He Rauemi Resource Guides
practical training opportunities
Development Officer service
a freephone helpline: 0508 NSTP HELP (0508 678 743)
professional development opportunities
research on mātauranga Māori and the development of cultural centres
presentations by national and international subject experts
on-site support.
Grants – Helping Hands Grants, Museum and Iwi Development Grants
NSTP is committed to building the skills of all museum personnel, and improving opportunities for professional development. Their services and programmes cover all aspects of museum practice, and they provide training at both regional and national levels.
Through consultation they identify the training needs of individual museums, and groups of museums. They provide a range of professional development and training opportunities, ranging from entry level to advanced. Workshops are held on marae and in museums to meet the varying needs of New Zealand’s museums and iwi. They also have a Museum Internship Graduate Programme and Museum Internship and Secondment Programme
The New Zealand Museums Standards Scheme Ngä Kaupapa Whaimana a Ngä Whare Taonga o Aotearoa supports both large and small museums to reach higher levels of professionalism.
Practical and user-friendly, the Standards Scheme manual assists museums to review their practices against a set of standards. Museums can see where they’re doing well, and identify areas for improvement.
Participating in the Standards Scheme also sends a message to current or potential funders that a museum is committed to best practice and continuous improvement.
The manual is a free tool for museums to use in the way that suits them best. For example:
In a formal review process, museum personnel review their own practices against the standards in the manual, then we arrange for peer reviewers to visit and carry out a review. This service is offered to museums at no charge.
Informally, museum personnel use the manual as a resource guide for operating and governing their museum.
For a free copy of the Standards Scheme manual or to register or find out more about the Scheme, contact us – details are at the back of this brochure.
Iwi can use the manual for guidance in the long-term care of taonga, and in safeguarding their heritage for the future.
