Writing a book is often marketed as the holy grail in business - the one thing that will solve all your business problems and create the success you crave. Unfortunately, it isn't as simple as that. You need to write the right book, publish it in the right way, and then leverage it to grow your business. This presentation shows you how.

1. PUBLISH TO
PROFITS
SUPERCHARGE YOUR BUSINESS WITH A BOOK

2. Books can be very powerful

3. Just some of the benefits of getting published
• Become an instant expert
• Generate leads
• Raise your rates
• Smooth your sales process
• Do the work you love
• Connect with strategic partners
• Land speaking opportunities
• Get recognised by the media
• Make a difference

4. Not every entrepreneur is this successful…

5. What’s the difference?

6. Book
business
model
Bestselling
idea
The right
blueprint
Production
value
Leverage

7. Define the right business model

8. Your book as a revenue stream

9. • The average book sells 250 copies a year
• The average book sells 3,000 copies over its lifetime
Some scary stats
250 books x $25 = $6,250
$6,250 – $10,000 cost of publishing = -$3,750

10. Your book as a sales tool

11. • Focus on getting your books into the hands of the right
people, rather than selling them
The entrepreneurial model
Give away 5 books x $25 = -$125
2 x $10,000 program sales = $20,000
$20,000 – $125 for giveaways – $10,000 cost
of publishing = $9,875

12. The ascending transaction model
Free giveaways
$25 product
$250 product
$5,000
product
$10,000
product

13. How can you start building this
model into your business today?

14. Find your bestselling book idea

16. How can you find a the right book
idea for your business?

18. The passion test

19. Will you still want to talk about this
in three years?

20. The reader test

21. • Age and gender
• Marital status and children
• Where they live
• Their occupation/business and their income
• What they do in their free time
• What they value/believe
• What they read, watch and listen to (books,
magazines, online, TV, radio)
1. Who are your target readers?

22. • What do they fear?
• What frustrates them?
• What causes them the most stress?
• What do they want?
• What are they really trying to get done?
2. What are their greatest problems and desires?

23. The knowledge test

30. What’s next?

31. Build the right blueprint

32. The how-to book

33. What journey do you want your readers to take?

34. What journey do you want your readers to take?
Step 1
Step 2
Step 3
Step 4
Step 5

35. 1. What do your readers need to do to complete the step?
2. Each mini-step becomes a subtopic in your chapter.
3. For each subtopic, you need to address what, why and
how.
4. Map out the points for each, and you have your blueprint!
Turn your steps into chapters

36. Produce a professional product

37. • Editor and proofreader
• Cover designer
• Internal layout designer/typesetter
• Illustrator
• eBook designer
• Printer
• Online distributor
• Marketing help
Who do you need on your publishing team?

38. The cost of bad editing

39. ‘I just read Chloe’s book and I'm really not
impressed. It was highly theoretical, had
no flow, and a bit drab.
It has a captivating title, promises a lot,
has a cool cover, but just doesn't deliver on
any of it.’

40. The editing continuum
The human spell check

42. The editing continuum
The human spell check

43. The editing continuum
The human spell check Spell check + advice

45. The editing continuum
The human spell check Spell check + advice

46. The editing continuum
The human spell check Spell check + advice Do it for me

50. The editing continuum
The human spell check Spell check + advice Do it for me

51. • What service are they providing?
• What are some books they’ve worked on in the past?
• How much will they charge?
• What are their turnaround times?
• Can you see an example of their work?
5 questions to pick the right publishing team

52. Leveraging your book

53. Your book’s purpose = a sales tool

54. Your marketing goal = how can you
get your book in front of as many of
your target readers as possible?

55. • Brands and influencers that already speak to your
audience
• Media that your audience already engages with –
magazines, journals, podcasts, blogs
• Events your audience attends – festivals, Meetups,
networking events
• Advertising – Facebook ads, Google AdWords, book
promotion sites
How can you find your target readers?

56. Once readers are reading your book,
how can you direct them back to
your business?

57. The ascending transaction model
Free giveaways
$25 product
$250 product
$5,000
product
$10,000
product

58. Brain dead?

59. • Writing, publishing and leveraging a book is one of the fastest
ways to become a recognised leader in your industry.
• In the entrepreneurial publishing model, your book is a sales
tool, not a revenue stream.
• Your idea is the foundation of everything – get that right, and
everything else will be so much easier.
• With a clear blueprint, the writing process is much easier and
much more productive.
• The key to publishing a high-quality book is to hire the right
publishing team.
• To see the results you want, you need to market your book
effectively.
Let’s recap…

60. Ready to write your awesome book?
grammarfactory.com