Increase the Authority of Your Events With Celebrity Google+ Hangouts on AirDebbie Horovitch
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipDebbie Horovitch
6 steps to planning a successful Google+ Hangouts on Air signature show that attracts celebrity guests, builds unlimited audiences, generates sponsor revenue, and meets business objectives with every episode.
Free Hangout Sponsor Blueprint (swipe file template & video training) link inside!
Connect with Debbie on LinkedIn using debbie.horovich@gmail.com
How to Attract the Influence of Celebrities To Your Brand Social Media Conte...Debbie Horovitch
Sheblogs LINK Keynote Presentation
Join the LIVE Google+ Hangout on Air at 4pm ET from the conference!
Included in THIS document is a link to the #SCANDALspin Aftershow Pitch Outline document, a publicly viewable doc on Google Docs. Use it to create your own Hangout show outline!
Debbie is currently working on her first book, about how every business marketer can be using Google+ Hangouts on Air to easily create compelling content, that is fun to make, delights our audience, and attracts valuable partners to our business. In this session, Debbie will reveal the key elements to planning her successful G+ HoA series, #SparkleSOS Book Authors & Publishers that has welcomed celebrity book authors & organizations including Guy Kawasaki, Chris Guillebeau, Dorie Clark, Mike Michalowicz, Sam Fiorella, Kindle Direct Publishing and a recurring group of aspiring and working authors, for monthly conversations about the ups & downs of being a successful author.
Later this week Debbie is launching #SCANDALspin, a live after show to the hit prime-time TV show SCANDAL on ABC / CityTV, which enjoys an active social media conversation on hashtag #SCANDAL and even sees reference terms like "gladiators" used in official White House tweets. For this series, following the airing of Season 3 new episodes, Debbie will welcome a different feature guest host each week, who will interpret the scandal seen moments before on the show, and draw parallels to navigating drama that occurs in our everyday real life.
If you've seen Debbie speak before, this is all new, never-presented-before content! Join the discussion, and you may find your new Hangout show featured in her book!
Increase the Authority of Your Events With Celebrity Google+ Hangouts on AirDebbie Horovitch
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipDebbie Horovitch
6 steps to planning a successful Google+ Hangouts on Air signature show that attracts celebrity guests, builds unlimited audiences, generates sponsor revenue, and meets business objectives with every episode.
Free Hangout Sponsor Blueprint (swipe file template & video training) link inside!
Connect with Debbie on LinkedIn using debbie.horovich@gmail.com
How to Attract the Influence of Celebrities To Your Brand Social Media Conte...Debbie Horovitch
Sheblogs LINK Keynote Presentation
Join the LIVE Google+ Hangout on Air at 4pm ET from the conference!
Included in THIS document is a link to the #SCANDALspin Aftershow Pitch Outline document, a publicly viewable doc on Google Docs. Use it to create your own Hangout show outline!
Debbie is currently working on her first book, about how every business marketer can be using Google+ Hangouts on Air to easily create compelling content, that is fun to make, delights our audience, and attracts valuable partners to our business. In this session, Debbie will reveal the key elements to planning her successful G+ HoA series, #SparkleSOS Book Authors & Publishers that has welcomed celebrity book authors & organizations including Guy Kawasaki, Chris Guillebeau, Dorie Clark, Mike Michalowicz, Sam Fiorella, Kindle Direct Publishing and a recurring group of aspiring and working authors, for monthly conversations about the ups & downs of being a successful author.
Later this week Debbie is launching #SCANDALspin, a live after show to the hit prime-time TV show SCANDAL on ABC / CityTV, which enjoys an active social media conversation on hashtag #SCANDAL and even sees reference terms like "gladiators" used in official White House tweets. For this series, following the airing of Season 3 new episodes, Debbie will welcome a different feature guest host each week, who will interpret the scandal seen moments before on the show, and draw parallels to navigating drama that occurs in our everyday real life.
If you've seen Debbie speak before, this is all new, never-presented-before content! Join the discussion, and you may find your new Hangout show featured in her book!
Presentation on Social Media for the Texas Manufactured Housing Association, Dallas, TX Sept 16-18, 2018.
In The Big 5+ of Social Media, J.R. presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+, Twitter, YouTube, Pinterest, and others.
The Dangers of Building Your Audience On Social Media PlatformsGreg Shuey
In my presentation for the Utah Business Expo, I cover the dangers of building your audience on social media platforms (rented land) and how to move them off into an owned community.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
How can organizations build and activate online audiences? Which social networks should nonprofits invest their (limited!) resources? What recent campaigns produced results on a limited budget?
Heather Whaling, president of Geben Communication, recently conducted a social media training for a group of nonprofit organizations, all struggling to connect with audiences via social media on (very!) limited budgets. This presentation explains the three golden rules of social media, pros/cons of various networks and offers case studies showcasing effective uses of social media. Feel free to "remix" and borrow from these ideas to strengthen your own online presence.
Interested in having Heather speak to your organization or help you developed a customized plan? Email her: heather [at] gebencommunucation.com
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
InsideSales.com President Ken Krogue, recently recognized as the second most influential social seller in the world on Forbes, has interviewed some of social selling’s greatest influencers. He has compiled these interviews and combined them with his own winning strategies for this webinar.
Watch on Demand: http://www.insidesales.com/webinar/31-social-selling-tips
Join us to learn:
The latest LinkedIn and Twitter strategies, tactics, tools and best practices
How to use the ACQUIRE method for social nurturing
What is really working and what is not
The 7 Levels of Social Media Success
How you can master social selling in 31 days
The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.
31 Social Selling Tips, Tools, and Best Practices for Inside Sales RepsKen Krogue
ADP asked me to do a custom webinar for their 1000 inside sales reps. We were first talking about doing a webinar on my 31 Twitter Tips article on Forbes, but I changed it dramatically to pull the best Social Selling tips from all elements of Social Media.
7 Levels of Social Media:
1- Core
2- Coach
3- Curator
4- Contributor
5- Collaborator
6- Campaigner
7- Consultant
From Forbes: How to Be a Social Media Missionary
6 Core Skills of Social Media
1- Complete
2- Content
3- Community
4- Connect
5- Comment
6- Call-to-Action
Tip 1: Purpose
Tip 2: Passion
Tip 3: Plan
Tip 4: Platform
Tip 5: Prepare
Tip 6: Profile
Tip 7: Grab your name
Tip 8: Great Picture
Tip 9: Define your brand
Tip 10: Keywords
Tip 11: Hashtags
Tip 12: Get your scores
Tip 13: Publish your IDs
Tip 14: Curate & Create Content
Tip 15: Content Tools
Tip 16: Social Nurturing
Tip 17: Sales Funnel Content
Tip 18: Target Accounts
Tip 19: Job Postings
Tip 20: Workflow
Tip 21: Target Contacts
Tip 22: Lists
Tip 23: List Tools
Tip 24: Target Groups
Tip 25: Connection Strategies
Tip 26: Connection Tools
Tip 27: Awareness Campaigns
Tip 28: Customer Referral Campaigns
Tip 29: Referral Campaigns
Tip 30: Show Some LUV Campaigns
Tip 31: Job Change Alerts with IFTTT
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Presentation on Social Media for the Texas Manufactured Housing Association, Dallas, TX Sept 16-18, 2018.
In The Big 5+ of Social Media, J.R. presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+, Twitter, YouTube, Pinterest, and others.
The Dangers of Building Your Audience On Social Media PlatformsGreg Shuey
In my presentation for the Utah Business Expo, I cover the dangers of building your audience on social media platforms (rented land) and how to move them off into an owned community.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
How can organizations build and activate online audiences? Which social networks should nonprofits invest their (limited!) resources? What recent campaigns produced results on a limited budget?
Heather Whaling, president of Geben Communication, recently conducted a social media training for a group of nonprofit organizations, all struggling to connect with audiences via social media on (very!) limited budgets. This presentation explains the three golden rules of social media, pros/cons of various networks and offers case studies showcasing effective uses of social media. Feel free to "remix" and borrow from these ideas to strengthen your own online presence.
Interested in having Heather speak to your organization or help you developed a customized plan? Email her: heather [at] gebencommunucation.com
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
InsideSales.com President Ken Krogue, recently recognized as the second most influential social seller in the world on Forbes, has interviewed some of social selling’s greatest influencers. He has compiled these interviews and combined them with his own winning strategies for this webinar.
Watch on Demand: http://www.insidesales.com/webinar/31-social-selling-tips
Join us to learn:
The latest LinkedIn and Twitter strategies, tactics, tools and best practices
How to use the ACQUIRE method for social nurturing
What is really working and what is not
The 7 Levels of Social Media Success
How you can master social selling in 31 days
The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.
31 Social Selling Tips, Tools, and Best Practices for Inside Sales RepsKen Krogue
ADP asked me to do a custom webinar for their 1000 inside sales reps. We were first talking about doing a webinar on my 31 Twitter Tips article on Forbes, but I changed it dramatically to pull the best Social Selling tips from all elements of Social Media.
7 Levels of Social Media:
1- Core
2- Coach
3- Curator
4- Contributor
5- Collaborator
6- Campaigner
7- Consultant
From Forbes: How to Be a Social Media Missionary
6 Core Skills of Social Media
1- Complete
2- Content
3- Community
4- Connect
5- Comment
6- Call-to-Action
Tip 1: Purpose
Tip 2: Passion
Tip 3: Plan
Tip 4: Platform
Tip 5: Prepare
Tip 6: Profile
Tip 7: Grab your name
Tip 8: Great Picture
Tip 9: Define your brand
Tip 10: Keywords
Tip 11: Hashtags
Tip 12: Get your scores
Tip 13: Publish your IDs
Tip 14: Curate & Create Content
Tip 15: Content Tools
Tip 16: Social Nurturing
Tip 17: Sales Funnel Content
Tip 18: Target Accounts
Tip 19: Job Postings
Tip 20: Workflow
Tip 21: Target Contacts
Tip 22: Lists
Tip 23: List Tools
Tip 24: Target Groups
Tip 25: Connection Strategies
Tip 26: Connection Tools
Tip 27: Awareness Campaigns
Tip 28: Customer Referral Campaigns
Tip 29: Referral Campaigns
Tip 30: Show Some LUV Campaigns
Tip 31: Job Change Alerts with IFTTT
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
4. Our social media life is:
• Full
• Never-ending
• Personal + professional
• Our reputation
• Scary
• Stressful
5. • Create calendars + schedule everything
• Delegate + meditate
• Find a mentor + be a mentor
• Detox the inbox
• Say “no” more often
• Get up, get out
Ways to Create Space in
Your Social Media Life:
6. Helpful Email Apps
• Boomerang
• Unroll.Me
• Asana or Basecamp
• IFTTT
• ScheduleOnce
• Streak
• Set rules in Google Apps
10. 1. Publish QUALITY content
2. Shares/Links/Likes
3. Build a fanbase
4. Nurture the community
5. Build a reputation
6. SEO improves, site gains authority
7. More organic discovery happens
8. Repeat
The Social SEO Cycle
14. • Millennials expect localization and personalization
• Offering free wifi is a good way to get your audience to
“check-in” at your location
• Set up deep links, sending users to a specific page on
your website
• Pinterest is becoming a new Google: add keywords to
your titles
• YouTube is the 2nd most-used app after Facebook
15. Session 2: Megan Rivas + Matt Siltala
Pinterest + Instagram: Trending Visual in the Marketing Mix
16. Visual Content:
• Quickly conveys information
• Users respond better to visuals
• 65% of the population are visual learners
• Visual social platforms continue to grow
17. Lowdown on Pinterest
• 80% of users access via mobile
• 14 million article pins pinned each day
• 83% of users would rather follow a brand vs. celebrity
• 47% of online shoppers bought something
recommended on Pinterest
26. Workshop
• Identify 3 major audience/customer segments
• For each segment:
• What are they proud of?
• What tribe do they belong to?
• What would make them giggle?
• Do you own any data that would serve?
• You can only create ONE piece of content, what would it be?
32. • Say who you are and your brand ambassadors will
provide the praise for you
• Respect people’s time and attention
• Give content that is fun + interesting, sprinkling in
progress and selling points
34. • Create a rally point
• What’s your mission?
• Invest in your “only” statement
• Look at Nordstrom and Lego
• Operationalize at every turn
• Invest in analytics
• Participate fully in the ecosystem
• Words, rituals, icons
• Invest in unscalable amounts of delight
• Thank-you gifts
