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Tbex15 Asia Thailand Mariellen Ward


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Community: The State of travel Blogging in Asia

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Tbex15 Asia Thailand Mariellen Ward

  1. 1. State of Travel Blogging in Asia Mariellen Ward, India ~ Maggie Wu, China ~ Jade Johnston, Australia ~
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  3. 3.  Started travelling in India 10 years ago, and blogging on  Launched Breathedreamgo 6 years ago as an India- focused, female solo travel blog  Have spent more than 2 years in country  Breathedreamgo is one of the leading travel blogs about India  Now live in Delhi in winter, and Canada in summer, travel in both countries extensively Breathedreamgo and INDIA
  4. 4. Overview of Blogging in Asia The only constant is diversity.  India is home to thousands of bloggers and a world- renown high-tech industry.  Philippines, Indonesia and Malaysia have vibrant, thriving blogospheres.  New Zealand and Australia are part of European, Western blogosphere  China’s scene is completely unique.
  5. 5.  Mariellen will present challenges & opportunities for bloggers in India, plus a call to action. Jade will present challenges & opportunities for bloggers in Australia / NZ, plus a call to action.  Maggie will present challenges & opportunities for bloggers in China, plus a call to action. Followed by questions, answers, sharing ideas. Challenges and Opportunities
  6. 6. 1. Breaking out of the amateur pool, driven by events and contests. Achieving professionalism in terms of reputation and payment. 2. Countering India’s worldwide reputation as an unsafe place for travellers, especially female travellers. 3. Finding encouragement, training, incentives and a community for creating top quality, professional work. 4. Responsible tourism / sustainability concepts in country of 1.2 billion Challenges in India
  7. 7. Contest-driven blogging in India
  8. 8. Kerala Blog Express
  9. 9. 1. Assignments, projects, books, etc., based on core skill (eg writing, photography). Huge media in India. 2. Sponsored content 3. Fam trips with best tourism boards: Kerala, Chhattisgarh, Madhya Pradesh, Goa, Rajasthan 4. International fam trips 5. Hone niche, improve quality, reach out and ask for what you’re worth Opportunities
  10. 10. 1. Recognize your worth as a skilled creator, and the value of reaching Indian travellers 2. Say “no” to working for free, especially providing content to a for-profit brand, company; help educate the industry 3. Counteract the reputation of India as unsafe with stories, videos, personal testimony 4. Choose to create quality content rather than look for a quick buck, a contest entry, a viral post 5. Act professional, deliver promised materials 6. Foster supportive community among bloggers Call to action
  11. 11. Pay the artist … writer … photographer … blogger … Call to action
  12. 12. Shivya Nath, @Shivya Anuradha Goyal, @anuradhagoyal Gaurav Bhatnagar, @dspunkytraveler Amrita Das, @Amrita_Dass Lakshmi Sharath, @lakshmisharath Rachel Jones, @hippie_inheels VJ Sharma, @photojourney_tc Ajay Sood, @TravelureAjay Thanks to Indian bloggers