Social Media Survival Strategies for the Small Shop Fundraiser

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Are you spending your days creating content for every social media imaginable — and getting very little in return? Plan to join us for today’s free Motivate Monday session, Social Media Survival Strategies for the Small Shop Fundraiser. Julia Campbell, social media marketing expert and author of Storytelling in the Digital Age: A Guide for Nonprofits joins Pamela Grow to share real world strategies you can start using now.

SOCIAL
MEDIA
SURVIVAL
STRATEGIES
FOR THE
SMALL SHOP
FUNDRAISER
Julia Campbell
www.jcsocialmarketing.com
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

ABOUT ME
Mom of 2
Returned Peace Corps Volunteer (Senegal
2000-2002)
Former Development and Marketing
Director at small shops
Author, Storytelling in the Digital Age: A
Guide for Nonprofits
Founder, Nonprofit Social Media Summit
Tweet: @JuliaCSocial
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

Connect
Get the Nonprofit Digital Storytelling
Workbook:
Text WORKBOOK to 345345

POLL: WHAT IS YOUR BIGGEST
PAIN POINT WHEN IT COMES TO
SOCIAL MEDIA?
No time – working on other tasks.
No resources to pay for training or tools.
No strategy to make it worth our while.
Not sure what to post or share.
No buy-in from supervisor or Board.
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345
Source: https://jacobsmedia.com/wait-internet-minute/

WE DO NOT HAVE
CONTROL OVER
THESE CHANNELS.
Have an escape plan.
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345
This Photo by Unknown Author is licensed under CC BY-SA

GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

MINI-STRATEGY FOR EACH
PLATFORM
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345
Why are we using this platform specifically – what do we hope to gain?
What types of content are we going to share that will work on this platform?
Photos, video, graphics, links
What voice will we have? Casual, friendly, serious?
What will we measure so we know progress and/or success?

WHY
DONORS
KEEP
GIVING –
7 KEY
DRIVERS
1. Donor perceives organization to be
effective
2. Donors knows what to expect with each
interaction
3. Donor receives a timely thank you
4. Donor receives opportunities to make
views known
5. Donor feels like they’re part of an
important cause
6. Donor feels their involvement is
appreciated
7. Donor receives info showing who is being
helped
Source: DonorVoice National Donor Commitment Study
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

IS SOCIAL MEDIA
FUNDRAISING FOR
YOU?
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345
Facebook Charitable
Giving Tools:
https://socialgood.fb.c
om/charitable-giving/
Instagram Donation
Sticker:
https://socialgood.fb.c
om/instagram-
donation-sticker/
YouTube Giving Tools:
https://youtube-
creators.googleblog.co
m/2018/08/introducin
g-youtube-giving-
new-tools.html

BONUS: FREE TOOLS!
Canva – https://about.canva.com/en_in/canva-for-nonprofits/
Adobe Spark – https://spark.adobe.com/edu/
Typito – https://typito.com/nonprofit
Hootsuite – https://hootsuite.com/pages/landing/non-profit-
discount-application
Buffer – https://buffer.com/nonprofits
Later – https://later.com/
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

RECAP: 5
SURVIVAL
STRATEGIE
S FOR
SMALL
SHOPS
Prevent FOMO.
Understand that social media is ever-changing and
we have little control here.
Create a one-page plan for each channel you plan to
use.
Focus on giving donors the information that they
want from you.
Educate yourself on social media fundraising
options and determine if they are right for your
organization.
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

NONPROFIT
SOCIAL MEDIA
SUMMIT
August 29, 2019
Babson College in Boston
Limited to 80 attendees
Tactical, practical,
actionable
www.npsocialsummit.com
GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

Sharing the good, the bad and the ugly stories of your nonprofit at work is the best way to capture the attention, hearts and minds of your supporters. According to Waggener Edstrom, 56% of social media users who support nonprofits online said compelling storytelling motivated them to take action in the first place. Working together, the power of great stories and reach of digital channels inspire people to take action (i.e., volunteer, sign a petition, attend an event, donate) and share with their networks.

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Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates. In this free online training designed for nonprofits, you will learn: How to make the case for storytelling at your nonprofit Real-world examples of compelling stories resonating right now The benefits of sharing your stories (for your audience!) Qualities of a stellar nonprofit storyteller I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!

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Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

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Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses Key Takeaways from this free webinar: How to communicate with your donors and supporters during this time of crisis; How to adapt your social media content and your email communications; How to communicate about cancelled and postponed events; and Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.

Nonprofit Social Media Strategy In the Time of Coronavirus

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How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19? Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.

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In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew! Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real. There is a lot on the plate of the modern nonprofit social media manager. It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind. To help you get focused, I recommend adopting these five habits in the New Year.

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ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership, leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and consequences of corruption and how it affects governance, projects implementation and national growth. To achieve this, the study adopted historical research design which is qualitative and explorative in nature. The study among others suggests that the governments of developing countries should shun corruption and other forms of obnoxious practices in order to operate effective and efficient systems that promote good governance and ensure there is adequate projects implementation which are the attributes of a responsible government and good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies are fully implemented within stipulated time frame. KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure

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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat, Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they have encountered thus far. The following paper uses an inductive approach and primarily focuses on the relationships of children with their teachers and peers as a key aspect of integration for students with a migration background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students, indicating the need for language policy reform. The study underlines the importanceof considering the children‟s agency when being integrated into mainstream public schools. . KEYWORDS: migration, education, integration, sub-Saharan African children, public school

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ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a company's total risk. KEYWORDS: ESG disclosure, risk disclosure, firm risk

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Social Media Survival Strategies for the Small Shop Fundraiser

1. SOCIAL MEDIA SURVIVAL STRATEGIES FOR THE SMALL SHOP FUNDRAISER Julia Campbell www.jcsocialmarketing.com GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

2. ABOUT ME Mom of 2 Returned Peace Corps Volunteer (Senegal 2000-2002) Former Development and Marketing Director at small shops Author, Storytelling in the Digital Age: A Guide for Nonprofits Founder, Nonprofit Social Media Summit Tweet: @JuliaCSocial GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

3. Connect Get the Nonprofit Digital Storytelling Workbook: Text WORKBOOK to 345345

4. POLL: WHAT IS YOUR BIGGEST PAIN POINT WHEN IT COMES TO SOCIAL MEDIA? No time – working on other tasks. No resources to pay for training or tools. No strategy to make it worth our while. Not sure what to post or share. No buy-in from supervisor or Board. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

5. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345 Source: https://jacobsmedia.com/wait-internet-minute/

6. WE DO NOT HAVE CONTROL OVER THESE CHANNELS. Have an escape plan. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345 This Photo by Unknown Author is licensed under CC BY-SA

7. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

8. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

9. MINI-STRATEGY FOR EACH PLATFORM GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345 Why are we using this platform specifically – what do we hope to gain? What types of content are we going to share that will work on this platform? Photos, video, graphics, links What voice will we have? Casual, friendly, serious? What will we measure so we know progress and/or success?

10. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

11. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

12. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

13. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

14. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

15. WHY DONORS KEEP GIVING – 7 KEY DRIVERS 1. Donor perceives organization to be effective 2. Donors knows what to expect with each interaction 3. Donor receives a timely thank you 4. Donor receives opportunities to make views known 5. Donor feels like they’re part of an important cause 6. Donor feels their involvement is appreciated 7. Donor receives info showing who is being helped Source: DonorVoice National Donor Commitment Study GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

16. IS SOCIAL MEDIA FUNDRAISING FOR YOU? GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345 Facebook Charitable Giving Tools: https://socialgood.fb.c om/charitable-giving/ Instagram Donation Sticker: https://socialgood.fb.c om/instagram- donation-sticker/ YouTube Giving Tools: https://youtube- creators.googleblog.co m/2018/08/introducin g-youtube-giving- new-tools.html

17. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

18. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

19. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

20. BONUS: FREE TOOLS! Canva – https://about.canva.com/en_in/canva-for-nonprofits/ Adobe Spark – https://spark.adobe.com/edu/ Typito – https://typito.com/nonprofit Hootsuite – https://hootsuite.com/pages/landing/non-profit- discount-application Buffer – https://buffer.com/nonprofits Later – https://later.com/ GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

21. RECAP: 5 SURVIVAL STRATEGIE S FOR SMALL SHOPS Prevent FOMO. Understand that social media is ever-changing and we have little control here. Create a one-page plan for each channel you plan to use. Focus on giving donors the information that they want from you. Educate yourself on social media fundraising options and determine if they are right for your organization. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

22. GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

23. NONPROFIT SOCIAL MEDIA SUMMIT August 29, 2019 Babson College in Boston Limited to 80 attendees Tactical, practical, actionable www.npsocialsummit.com GET THE DIGITAL STORYTELLING WORKBOOK: TEXT WORKBOOK TO 345345

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