This document defines growth hacking as a marketing technique used by startups that involves creativity, data analysis, and social metrics to gain exposure and sell products. It discusses how growth hackers think like startups by using a lean, experimental approach focused on customer growth. Growth hackers listen to customers through social media and analytics to understand their needs and influences, then refine their messaging and products based on data to create loyal, evangelistic fans. Examples like Uber, Airbnb, Hotmail and Dropbox are provided that leveraged growth hacking techniques like emotional storytelling, referrals, and addressing customer pain points.
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
The Art & Science of Content Marketing: From Strategy to Execution to Measure...Curata
Jamie Whalen, Manager of Content Marketing at Lionbridge explains what it takes to launch and maintain a content marketing hub for your audience. Jamie provided practical guidance that you can use to create and execute a measurable content marketing strategy at your company that will impact your bottom line.
This was originally presented at Curata's Content Marketing Forum in Boston on 10/29/14.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
The Art & Science of Content Marketing: From Strategy to Execution to Measure...Curata
Jamie Whalen, Manager of Content Marketing at Lionbridge explains what it takes to launch and maintain a content marketing hub for your audience. Jamie provided practical guidance that you can use to create and execute a measurable content marketing strategy at your company that will impact your bottom line.
This was originally presented at Curata's Content Marketing Forum in Boston on 10/29/14.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Next Generation PR for Tourism, Wine & Hospitalitymccuemarketing
An overview of trends and today's best practices in public relations, content marketing and social media for the tourism, hospitality and wine industries.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Traditional sales is good - but it's dead. What works is first educating customers. In today's digital economy much of that education is delivered through social content. In this master class Ramon shares his proven principles for using engaging content to make sales! Attendees leave with practical insight to take their businesses to the next level using social content. Social content marketing takes time, focus and a plan of action to work and work well - Ramon helps understand this in a simple, energized and humorous presentation. By attending this session, attendees will leave with practical take aways of using social media as a powerful tool for sales and branding. Ramon's unique take on social media will leave attendees with a fresh perspective and insight on using content (including video and more) to generate more sales in their business.
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Samantha Russell
In this webinar, Dan Bolton of Riskalyze and Samantha Russell, Chief Evangelist for FMG Suite discussed the top marketing tips that advisors need to know about to maximize results in 2022 and beyond.
Getting Sales Involved with Inbound Marketingspectate
Utilizing the tenets of Inbound Marketing can help you increase your site’s traffic, ultimately driving up the number of quality leads that may be passed on to your sales team. Getting your sales team involved with your marketing effort can help ensure that they get the information they need to target the best-fit leads for your brand.
Join Eric as he walks you through the ways to engage your sales team and use them to enhance the impact of your inbound campaigns.
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
Next Generation PR for Tourism, Wine & Hospitalitymccuemarketing
An overview of trends and today's best practices in public relations, content marketing and social media for the tourism, hospitality and wine industries.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Traditional sales is good - but it's dead. What works is first educating customers. In today's digital economy much of that education is delivered through social content. In this master class Ramon shares his proven principles for using engaging content to make sales! Attendees leave with practical insight to take their businesses to the next level using social content. Social content marketing takes time, focus and a plan of action to work and work well - Ramon helps understand this in a simple, energized and humorous presentation. By attending this session, attendees will leave with practical take aways of using social media as a powerful tool for sales and branding. Ramon's unique take on social media will leave attendees with a fresh perspective and insight on using content (including video and more) to generate more sales in their business.
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Samantha Russell
In this webinar, Dan Bolton of Riskalyze and Samantha Russell, Chief Evangelist for FMG Suite discussed the top marketing tips that advisors need to know about to maximize results in 2022 and beyond.
Getting Sales Involved with Inbound Marketingspectate
Utilizing the tenets of Inbound Marketing can help you increase your site’s traffic, ultimately driving up the number of quality leads that may be passed on to your sales team. Getting your sales team involved with your marketing effort can help ensure that they get the information they need to target the best-fit leads for your brand.
Join Eric as he walks you through the ways to engage your sales team and use them to enhance the impact of your inbound campaigns.
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara MeaneyTBEX
TBEX BUSINESS, Sara is Managing Director of BVK, a top 25 independent advertising and marketing agency. She is lifelong student of human behavior and motivation, which is what makes her such an effective leader of earned media and integrated content strategy. Sara excels at planning and executing integrated brand content. Many organizations and universities have enlisted her for her knowledge of social media, content strategy and the psychology of marketing. On top of a psychology degree from the University of Wisconsin–Madison, she has completed executive education programs in Business Marketing Strategy at Harvard and Integrated Marketing Communications at Kellogg.
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...TBEX
COMMERCE, Orr Shakked runs the global online marketing team at TripAdvisor. His team is responsible for display advertising, social marketing, direct partnerships, and the affiliate channel. Online marketing at TripAdvisor spans the globe with 45 points of sale and 21 languages. Orr is a travel industry veteran, spending the last 12 years in the travel industry. Before TripAdvisor, Orr spent 8 years at Expedia Inc. in various product and business roles. He holds a masters degree from the University of California at Berkeley and resides in the San Francisco Bay Area.
Chris is the host of the Amateur Traveler, a popular online travel website that focuses primarily on travel destinations. It includes a weekly audio podcast, a video podcast, and a blog. The Amateur Traveler audio podcast is more than 10 years old and get more than a million downloads a year. Chris has won a Lowell Thomas Award from SATW and a SMITTY award as the Best Independent Travel Journalist from Travel & Leisure. With Jen Leo and Gary Arndt he also produces the This Week in Travel. Chris now owns and runs BloggerBridge.com which connects bloggers and companies.
TBEX 2016 North America; Cleaning Out the Blogging Closet, Larissa MilineTBEX
ADVANCED, COMMERCE, Larissa loves Entrepreneurship and Travel, and is happiest when the two coincide. A former CEO of two life science startups, she and her husband began traveling full-time in 2011. They parlayed their award-winning blog, “Changes in Longitude,” into a weekly travel column in the Philadelphia Inquirer and Philly.com, as well as a book deal showcasing the historic sights in their hometown. She continues to evaluate startup companies for venture capitalists and judge business plan competitions. When she needs a break from constant travel, Larissa teaches startup strategies for Drexel University’s Close School of Entrepreneurship.
TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill FinkTBEX
CONTENT, Bill Fink is an award-winning writer with credits that include National Geographic Traveler, Frommer’s, the San Francisco Chronicle, Oprah Magazine, BBC, Yahoo, CNN and even Manila’s Expat Magazine. His honors include SATW’s Lowell Thomas Gold Award, stories in the “Best of Lonely Planet Travel Writing,” multiple Travelers Tales “Best Travel Writing” and shortlisting in “Best American Travel Writing” anthologies. He spent two years as a PR Manager for the Japan National Tourist Organization (JNTO), and lived in Manila for a year doing Asia market analysis for IBM
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden RudinTBEX
Eden Rudin is a social media and online branding strategist with a passion for Facebook. She loves infusing others with her passion for the power of social media in the business, branding and marketing space. Eden is continually staying up to date on the ever changing dynamics of Facebook, something most people would find a chore, she really enjoys. Since 2009 Eden has helped hundreds of businesses and independent professionals maximize their activities and presence on Facebook. In 2013 Eden and her husband Denny began traveling full time, while developing a Social Media Manager Academy and Facebook for Business courses.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
Content and Email Marketing: Startup Institute Boston Fall 2015Lena Prickett
My presentation for an immersive in content and email marketing, delivered to the Fall 2015 cohort of Boston's Startup Institute. I cover the basics of both content marketing and email marketing as well as the tools and techniques you can use to succeed in both.
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Social Media & Email Marketing: It's All About The ROIAdam Holden-Bache
My social media and email marketing ROI presentation from the three 2012 McGladrey "Carolinas Clients, Alumni and Friends Events" (Greensboro, Charlotte, and Raleigh, NC).
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
Building strong relationships is a vital part of the overall sales process. By using social media and other digital tools we are able to create a personal brand, build strong relationships with our current and new customers, and position ourselves as the industry expert.
Building Online Communities for RealtorsAlbert Qian
Millennial consumers are changing the way property is managed. This deck explores how realtors can reach new demographics with social media and communities.
Similar to How you can embrace the "Growth Hacking" mindset - Anne Taylor Hartzell (20)
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara MeaneyTBEX
Sara is Managing Director at top independently owned U.S.-based advertising agency, BVK. She leads the agency’s Earned Media teams, including public relations, social media, experiential marketing and promotions offerings, as well as the agency’s Content Studio. Sara has been recognized in the American Business Journals’ Forty under 40, and is a graduate of the University of Wisconsin–Madison.
TBEX Asia 2016, To Drone or Not to Drone, Lina and David StockTBEX
David Stock Co-Founder of Divergent Travelers Convinced by my wife (Lina) to quit my job to travel after attending our first TBEX. Writer, Marketing Media Specialist, Videographer, Getty Images Video Contributor, GoPro Award Winning Photographer, Outdoorsman, Commercial/Private Drone (UAV) Pilot and Adventure Traveler.
Lina is one half of the travel blog, Divergent Travelers and with her husband, David, have been traveling the world full time for 3 years. Specializing in true adventure travel, they work together to bring their travels to life through visual media with professional photography, video and aerial drone work.
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer DombrowskiTBEX
CONTENT, Jennifer Dombrowski is a location independent globe trotter who is now based in Bordeaux, France after living in Italy for seven years. She works as a freelance social media strategist and is an award-winning travel writer. She is also a travel correspondent on Traveling on the American Forces Radio Network. Luxe Adventure Traveler was named one of the top travel blogs to watch by the Huffington Post and has been featured by top publications such as National Geographic, CNN, Buzzfeed , and The Telegraph. Her iPhoneograpy has also been featured on USA Today, Travel + Leisure and the Travel Channel.
TBEX Asia 2016 Making Better Architectural Photographs, Ajay SoodTBEX
Who am I? 1. Canon Photo Mentor 2. Photo Tour Leader – Have led photo tours to Tanzania, Goa, Ladakh, etc. 3. Photo Educator – Conduct MasterClasses on Photography across India 4. Photo Jurist – Some of the contests I have judged are #CanonPhotomarathon2012, #TimesPassionTrails (Wildlife) 2014, #Canonphotomarathon2015. Awards: 1. India’s biggest blogging contest – Cox & Kings’ #GrabYourDreams (Season 2) 2. Grand Prize of National Geographic Traveller’s GetOutThere Photo Essay Contest 3. Photography Project Grant from #NeelDongreTrust. Published in: 1. Conde Nast Traveller 2. National Geographic Traveller 3. JetWings International 4. Travel Plus 5. Huffington Post, etc.
TBEX Asia 2016, Snapchat & More, Callin O'NeilTBEX
CONTENT, Cailin O’Neil is an award winning travel video blogger and social media influencer who has been running TravelYourself.ca for the past seven years. With a Major in Film and a background working in the Film and TV Industry, Snapchat is a natural fit for sharing her daily life, creative stories, and travels around the world to 47 countries and counting.
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...TBEX
TBEX BUSINESS, Kei co-founded and runs Venture Republic that owns Japan’s largest online travel metasearch engine and online travel guide media “Travel.jp” and blogger generated online travel media “Trip101.” As CEO, he took the company public in 2008 after 7 years of operations. Previously, Kei worked at Mitsubishi Corporation, Japan’s leading trading & investment firm. He received a BA of Laws from Keio University and an MBA from the Harvard Business School. He also serves as co-founder of WIT (Web in Travel) Japan, President of Venture Mitakai at Keio University, and Executive Committee Member of Harvard Business School Club of Japan.
COMPANY WEBSITE BLOG FACEBOOK TWITTER LINKEDIN
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzieTBEX
COMMUNITY, Kerwin logs over 200,000 miles a year writing up-to-date airport, destination and ground transportation guides plus airline flight and hotel reviews. He’s visited 114 countries and flown 162 airlines with a mission to motivate airline employees to use their travel benefits. He also provides information on the benefits of being loyal to travel brands to a general audience.
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...TBEX
CONTENT, After working in performing arts for a time, Louise was bitten by the travel bug during a once-in-a-lifetime trip to Brazil. Since then she has joined the ranks of Lonely Planet’s editorial team and spends her days drooling over stunning travel snaps and inspiring articles. Louise’s dream trip would be sailing to the Galapagos for spot of wildlife watching.
TBEX Europe 2016, How to Trend on Twitter, Michael CollinsTBEX
TBEX BUSINESS, Michael Collins loves to travel. That’s why he works in the travel industry. It’s as simple as that. Michael started out in the travel industry as a travel publisher with Backpacker, Abroad and Irish Business Traveller magazines. In 2006 he started TravelMedia.ie, a specialist travel PR and trade representation company, working with airlines, tour operators, travel agents, hoteliers and tourist boards, assisting them with all their travel media needs, from media buying, social media, PR, SEO and strategy.
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa MilneTBEX
COMMUNITY, Larissa loves Entrepreneurship and Travel, and is happiest when the two coincide. A former CEO of two life science startups, she and her husband began traveling full-time in 2011. They parlayed their award-winning blog, “Changes in Longitude,” into a weekly travel column in the Philadelphia Inquirer and Philly.com, as well as a book deal showcasing the historic sights in their hometown. She continues to evaluate startup companies for venture capitalists and judge business plan competitions. When she needs a break from constant travel, Larissa teaches startup strategies for Drexel University’s Close School of Entrepreneurship.
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der VeenTBEX
Robert van der Veen is a Research Fellow in the Marketing Department at Oxford Brookes University. He has a long-standing interest in studying tourist behaviour for destination marketing and satisfaction index modelling. He is keen to enhance the exchange between theory and practice in the field of tourism. His work in understanding leisure travellers has been supported by various research grants and has been published in leading academic journals (Annals of Tourism Research, Journal of Travel Research and Journal of Travel & Tourism Marketing).
TBEX Europe 2016, How to Profit From Producing Offspring, Tim LeffelTBEX
COMMERCE, INTERMEDIATE, Tim Leffel is an award-winning writer who has been blogging continuously since 2003 with his Cheapest Destinations blog. He has published the narrative online magazine Perceptive Travel since 2006. He is the author of the books A Better Life for Half the Price, The World’s Cheapest Destinations, and Travel Writing 2.0: Earning money from your travels in the new media landscape (now in its 2nd edition)
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade AkerstromTBEX
KEYNOTE, Award-winning writer and photographer Lola Akinmade Åkersröm, based in Stockholm, has photographed from roughly 60 countries for various publications. Her photography is represented by National Geographic Creative.Her work has appeared in National Geographic Traveller, BBC, CNN, The Guardian, amongst other high profile publications. She is the editor-in-chief of Slow Travel Stockholm which implores traveler to experience Stockholm on a deeper level at a slower pace.She is also a founding member of the Nordic Travel Bloggers (NordicTB) collective which brings together top professional travel influencers and digital storytellers in the Nordic countries of Sweden, Finland, Norway, Denmark, and Iceland.
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn SmithTBEX
COMMUNITY, Shawn Smith (The Mobile Pro) is the author of the ground-breaking ebook and video training course, “5 Ways to Record Podcast Interviews with an iPhone”. He’s spoken at many conferences as the leading authority on Mobile Podcasting. Since 1994, Shawn has flown over 850,000 miles as a musician, speaker, and mobile technology expert at TheMobilePro.net. Shawn and his wife have also hosted over 1,400 missionaries on their annual mission trips to Guatemala. Shawn is passionate about equipping, training, and inspiring entrepreneurs to create pro-quality content from anywhere in the world. Shawn lives with his lovely wife in South FL.
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica WoodburyTBEX
Intermediate, TBEX Business, Jessica has been blogging for 15 years. A lawyer in a previous life, she used her online expertise to start a second career in digital marketing, specializing in working with influencers. She started the innovative Homemaker Program at Wayfair.com. She is now at CJ where she helps brands and influencers build successful relationships through affiliate marketing. She still writes on her blog, Don’t Mind the Mess, and her writing has been featured on many sites, including The Toast and Book Riot. She lives in Boston with her 2 children.
TBEX North America 2016; Secrets of Travel Content, Sara MeaneyTBEX
INTERMEDIATE, TBEX BUSINESS, Sara is Managing Director of BVK, a top 25 independent advertising and marketing agency. She is lifelong student of human behavior and motivation, which is what makes her such an effective leader of earned media and integrated content strategy. Sara excels at planning and executing integrated brand content. Many organizations and universities have enlisted her for her knowledge of social media, content strategy and the psychology of marketing. On top of a psychology degree from the University of Wisconsin–Madison, she has completed executive education programs in Business Marketing Strategy at Harvard and Integrated Marketing Communications at Kellogg.
TBEX 2016 North America; Accessing Your Destination, Cory Lee & Kay MaghanTBEX
TBEX Business, Cory Lee was diagnosed with Spinal Muscular Atrophy at the age of two, but that certainly has not diminished his desire to travel – wheelchair and all. He has been everywhere from Australia to Iceland, just to name a few, and he blogs about his accessible (and sometimes not so accessible) travel adventures on CurbFreeWithCoryLee.com. He has been featured in the Los Angeles Times, USA Today, The Huffington Post, and many more, making him one of the leading accessible travel experts. Cory hopes to inspire others to break out of their comfort zones and start rolling around the world.
TBEX16 North America; Podcasting On the Go- How to Set Up a Mobile System, Sh...TBEX
CONTENT, INTERMEDIATE, Shawn Smith (The Mobile Pro) is the author of the ground-breaking ebook and video training course, “5 Ways to Record Podcast Interviews with an iPhone”. He’s spoken at many conferences as the leading authority on Mobile Podcasting. Since 1994, Shawn has flown over 850,000 miles as a musician, speaker, and mobile technology expert at TheMobilePro.net. Shawn and his wife have also hosted over 1,400 missionaries on their annual mission trips to Guatemala. Shawn is passionate about equipping, training, and inspiring entrepreneurs to create pro-quality content from anywhere in the world. Shawn lives with his lovely wife in South FL.
TBEX North America 2016; What Family Travelers Need: How the Industry Can Res...TBEX
TBEX Business, Ethan Gelber is the editorial director of the Family Travel Association, the mission of which is to inspire families to travel. His work past as a freelance writer, editor, communications strategist, content marketer and translator of more than 20 years has involved projects focused on travel, culture and education. He specializes in family travel, responsible and sustainable travel practices, keeping things local, and quality and relevance in publishing and destination marketing. His written work, including as a Lonely Planet author, AFAR Ambassador and Huffington Post blogger, has appeared (credited and uncredited) in dozens of magazines and websites.
TBEX North America 2016; Connecting East with West: Attracting the Chinese Tr...TBEX
TBEX Business, FlywithMaggie has been a successful and conscious effort at enriching the travel sensibilities of modern Chinese travelers. It covers a wide spectrum of thoughts that highlight the adventure aspect of travel and the exclusivity of luxurious and exotic getaways. Hidden Gems Media Production aims to bring exciting and unique travel experiences to the fast growing Chinese outbound travel market. Our travel reports focus on the unusual or lesser known travel activities that cannot be found through OTA or group program. We produce promotional travel reports for local and national travel offices as well as hospitality and other travel suppliers.
TBEX North America 2016; Connecting East with West: Attracting the Chinese Tr...
How you can embrace the "Growth Hacking" mindset - Anne Taylor Hartzell
1. How you can embrace the
“Growth Hacking” mindset
Anne Taylor Hartzell
@hiptravelmama
2.
3.
4. LET’S GROW TOGETHER
• THINK LIKE A STARTUP
• THE BEST IDEAS DON'T COST A LOT
• GROWTH HACKING DEFINED
• TODAY’S MARKETER: DATA AND TOOLS
• POWERFUL PR
• GROWTH HACK CASE STUDIES
• TOOLS OF THE TRADE
•
5. WHAT IS GROWTH HACKING?
• Defined: Growth hacking is a marketing technique
developed by technology startups which uses creativity,
analytical thinking, and social metrics to sell products
and gain exposure.
• “A growth hacker is a person whose true north is
growth.” – Sean Ellis, Author of Growth Engines [coined
the term]
• Growth hacking is experiment-driven marketing
• “Growth hacking is the new VP of Marketing.” – Andrew
Chen
6. THE GROWTH HACKING MINDSET
• Think like a startup. Lean and scrappy
• Think like your customer
• Use data + social tools to listen and learn
• Refine and repeat
• Create loyal customers who love your product
and want to share it with others
• Get your “hustle on”
7. “A growth hacker doesn't see marketing as
something one does, but rather as something one
builds into the product itself. The product is then
kick-started, shared and optimized.”
- Ryan Holiday, Author of Growth Hacker
Marketing
8. THINK LIKE A STARTUP
• Primary goal is customer growth
• Fast growth, lean budgets
• Test and learn is the mantra
• Not afraid to fail
• Find efficient ways to build customer loyalty and
convert them into product evangelists
10. GETTING TO KNOW YOUR CUSTOMER
• Think like your customer
• Understand how they consume and share content
• Use social media to mine for organic conversations
• What is your customer searching for?
• What voices and networks influence their purchase
decisions?
• What are your customers saying and sharing with
eachother?
11. DATA AND TOOLS: LISTENING + LEARNING
WHAT INFLUENCES OUR CUSTOMERS
12. HACKING THE HASHTAG
Tips from hashtracking.com:
•Identify top lists for popularity (who is being RT +
messaged the most)
•Create or follow competitor hashtags to look at
their top lists and discern who stands out in
parallel communities.
•ID buzz words + other hashtags to identify hot
topics that resonate with audience
•Target contributor lists for following and engaging
13.
14. POWERFUL PR: YOUR JOB AS A
STORYTELLER
• The better you know your customer, the better your
pitch will be
• How does your customer consume content?
• How can you create a compelling story around your
brand or product?
• What publications or blogs do your customers read?
• How do you evoke an emotional connection with
you customers?
• What will encourage them to share or take action?
15. CREATING LOYAL FANS
• Solve a real problem for your customers
• Be so good they want to share it with friends
• Reward them for drive loyalty
• Share their stores
• Listen and learn and refine
• Dare greatly
19. AIRBNB
4 Million Guests, 3 Million Guests Traveled On
Airbnb in 2012 alone.
SOURCE: http://growthhackers.com/companies/airbnb/
20.
21. Other Growth “Hacks”
• Hotmail: Get your free email
• Dropbox: Refer a friend. Get more storage
22. TOOLS OF THE TRADE
• What are people searching for? Google Ad Words
• Ask questions: social media, email, Survey Monkey,
Google docs
• Connect w/ influencers: blogger + influencer
campaigns
• Create a hashtag campaign: Hashtracking.com
• Test what content is working? Social and web
analytics
• Get support and ideas: Growthhackers.com
23.
24. BEFORE YOU GO
• Think like a startup.
• “Hustle” for your customer
• Use data and tools to test messages
• Take a page from growth hacker masters
25. Resources
TBEX “Think like a Startup” Pinterest Board:
http://www.pinterest.com/hiptravelmama/tbexcancun-think-like-a-Share your story with me anne@hiptravelmama.com
Connect:
Twitter: @hiptravelmama
Linked In: /annetaylorhartzell
Editor's Notes
TERM COINED BY SEAN ELLIS. GROWTH
FARECAST EXAMPLE.
GROWTH HACKS CRAIGSLIST + Capt crunch
USE HASHTAGS TO MEASURE AND TEST PRODUCTS AND MESSAGES
SEE WHO YOUR INFLUENCERS ARE
HEAR WHAT INFLUENCES YOUR CUSTOMERS
TERM COINED BY SEAN ELLIS. GROWTH
GROWTH HACKS CRAIGSLIST + Capt crunch
http://growthhackers.com/companies/airbnb/
Craiglist and captain crunch.
Growth numbers
http://growthhackers.com/companies/airbnb/
Craiglist and captain crunch.
GROWTH HACKS UBER SXSW
http://www.theverge.com/2014/8/26/6067663/this-is-ubers-playbook-for-sabotaging-lyft
Loyal fan base they have built how fast did they grow
LIVE BLOGGING PEDICABS http://blog.uber.com/2011/03/11/sxsw-day-1-live-blogging-the-uberpedicabsxsw-madness/
http://en.wikipedia.org/wiki/Uber_(company)
STATS ON GROWTH