SlideShare a Scribd company logo
The	
  Art	
  of	
  Crisis	
  
Management	
  
through	
  PR	
  &	
  Social	
  Media	
  	
  
@ideasandrew	
  
Spirit	
  of	
  Service	
  
Personal Branding of CEOs
Personality	
  
=	
  
Culture	
  
Be	
  a	
  Rock	
  Star	
  during	
  good	
  1mes	
  
Be	
  a	
  Social	
  Pastor	
  during	
  Crisis	
  
Owns	
  the	
  Crisis	
  	
  
Crisis	
  owns	
  the	
  Company	
  
Manage	
  Emo1ons	
  
Delegate	
  Processes	
  
Hard	
  Truths	
  
About	
  
Social	
  Media	
  
For	
  Crisis	
  
Management	
  
Ego	
   Visibility	
  Headstart	
  
Headache	
  
Authority	
  versus	
  AuthenBcity	
  
The	
  New	
  Press	
  Kit	
  
True	
  Social	
  Media	
  Success	
  =	
  	
  
Customers	
  become	
  Ambassadors	
  	
  
Very	
  Quickly	
  
10	
  Big	
  QuesBons	
  to	
  Answer	
  
Crisis	
  Management	
  Skills	
  
Why	
  Did	
  It	
  Happen?	
  
Anyone	
  Injured?	
  How	
  bad?	
  
Has	
  this	
  ever	
  happened	
  
before?	
  
this	
  from	
  happening	
  again?	
  
What	
  do	
  you	
  have	
  
To	
  say	
  to	
  those	
  affected?	
  
@ideasandrew
Let’s	
  Interact!	
  
Tbex15 Asia Thailand Andrew Chow

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