Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.

1. Market Plan 2012-2013
Kids Art Class
Marketing Tips

2. Enhancing
WEBSITE SET UP SOCIAL Share Your
DEVELOMET MEDIA CONTENT
PROFILES
WEBSITE
GROW YOUR ONLINE COMMUNITY

3. WEBSITE
MAKE IT LOOK CURRENT
EASY TO NAVIGATE
(SEO) ASSIGN A LIST OF WORDS TO EACH PAGE
USE KEYWORDS IN LINKS
USE KEYWORDS IN TEXT IN MENU TABS
SET UP EMAIL CAPTURE
Design and organize

4. BLOG Started with WORDPRESS
EASY TO USE
BUILD YOUR SITE & PAGES
MAKE CHANGES WITHOUT HASSLE
USE TEMPLATES
USE METRICS
BUILT IN OPTIMIZATION
BLOG SHOULD CONTAIN :
STORY OR POST ( 500 WORDS)
BE A RECOURCE FOR VISITORS
OFFER WAYS TO PARTICIPATE
USE LINKS
SHARE ON SOCAIL MEDIA
 Share personal paintings & work.
 Share kids paintings and projects.
 Share pieces from shows and events
 Share tips and advice for parents & artists

5. Too much information?
USE SOCIAL MEDIA MANGEMT TOOLS TO BE MORE EFFECTIVE &
EFFICAINT
Google Analytics http://www.google.com/analytics/
Add this link and see how your website traffic and visits.
Hootsuit- Set up account to be able to see all social media sites at
one time, manage them, reply to comments & set up timed-posts
http://hootsuite.com
***Sprout Social is also a great tool!
Organize
Bitly-Shorten Links, See what links have the highest traffic
http://bitly.com

6. If you didn't have FUN writing it, then people will not have fun reading it : (
SET UP PROFILES
Be a Storyteller
BE Authentic
BE Clear Call with your call to Action
BE Consistent & NOT repetitive
Be Thoughtful! ONLY put things up if you think the viewers will
appreciate it or could need it.
Be a recourse for visitors!
Be Human!
BE Fun!
Be Unique!
Be Efficient & Effective in your time online.

7. YOUR MESSAGE.
MESSAGE
Tagline
Unite people over the movement and mission
People want to feel like the actions they take will make
them feel like they are part of something ( tribe )
MISSION +GOALS+TARGET+STRATEGY=EVALUATION

9. Share YOUR CONTENT
CONTENT IS KING

10. Spend time contacting with new people.
Comment & Engage in conversation.
OFFER TIPS & ADVICE
Participate in & Open/Start Discussions
Facebook Twitter
Connect with past Links & blog,
customers, family converse!
and friends
Example hashtags:
Engage and
converse. #ART
Google+ Use circles & Pintrist
local feature
YouTube-KIDS
ART community & ART PROJECTS
TEACHERS
Be a recourse Share (
example: KIDS ART STUMBLEUPON
HANGOUT, Q & A & TUMBBLER) GROW

11. HELPFUL TIPS
• Have a voice- Decide on tone, language, humor level & how you want to be
perceived!
• Be a recourse of information= Make your consumers feel informed and turn
to you for more information in the future.
• Show off expertise and Knowledge!
• Make it personal- Don’t make posts and conversations feel conformed and
mechanical & Show emotion.
More things to keep in mind…
• ALWAYS CONECT TO Mission and target!
• Best times to post on Facebook ( 8a -8 pm)
• M-F is best!
• Twitter- 1pm-4

12. Target Audience-
Identify Profile of the people you are trying to reach. This will make it easier to
connect with them online. Include this information as part strategy and activities
including blogs, posts and connections.
CREATE MODELS OF CUSTOMERS TO BEST IDENTIFY WITH NEEDS
Strategy
MISSION should be included in online activity/strategy and INCLUDE goals and
OBJECTIVES. This will make campaign stronger & more effective.
Create Good Content-
While adhering to the mission and keeping your targeted profile in mind, create
content your audience would find valuable.
Make it easy for people to :
Find Website
Find Info
Participate
Subscribe
Contribute & Volunteer

13. What’s Your Message?
POWERPOINT 2011