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CONTENT     MARKETING     PART III Getting Tactical:Content Nuts and      Bolts
Content and SEOA strong, optimized written copy is the most critical part of any SEO initiative.Identify keywords & keyw...
The best keywords have…           Strong relevance to            the business or            products           Relativel...
Links- both quantity and quality- can determine and guarantee visibility of the content in search engines.Google awards ...
Optimize!!!Search engines can’t read all content formats other than text.Use descriptive names for images, audio, and vi...
CONTENT and PRPublic Relations brings:  - Publicity  - Reputation Management  - Media Relations                * Press re...
Find the Influencers!Identify the influencersBuild relationships with themFind online communities where relevant discus...
Well-Publicized Content                      > Every product has                      its own informative                 ...
Content and AdvertisingIt is easy to become media as it is to buy mediaMany major brands use advertising to drive target...
SAMPLES
Wrap Content Creatively Are you  prepared for  a zombie  apocalypse?
TIPS AHOY:    Provide a link to a relevant     website in the ad    Include social media links and     calls-to-action i...
Content and Events        SOCIAL MEDIA CHANNELS         Connect to prospective          attendees         Announce      ...
Content Nuts and Bolts
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Content Nuts and Bolts

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The interrelations of Content to different marketing strategies

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Content Nuts and Bolts

  1. 1. CONTENT MARKETING PART III Getting Tactical:Content Nuts and Bolts
  2. 2. Content and SEOA strong, optimized written copy is the most critical part of any SEO initiative.Identify keywords & keyword phrases for target audience.Brainstorm a list of words and phrases searchers might use.Relevance is paramount.
  3. 3. The best keywords have… Strong relevance to the business or products Relatively high search volume Relatively low competition
  4. 4. Links- both quantity and quality- can determine and guarantee visibility of the content in search engines.Google awards higher votes for a link from New York Times magazine than a link from a random Tweet.A shareable content is a good linking strategy.
  5. 5. Optimize!!!Search engines can’t read all content formats other than text.Use descriptive names for images, audio, and video files.For photos- in jpg. formatFor logos- in .gif filesFor audio/video- in HTMLNot just content; it’s QUALITY content!
  6. 6. CONTENT and PRPublic Relations brings: - Publicity - Reputation Management - Media Relations * Press releases get the news out there! If you have good news content, make it public!!!
  7. 7. Find the Influencers!Identify the influencersBuild relationships with themFind online communities where relevant discussions occurCreate awareness and enthusiasm to encourage people to discuss your content
  8. 8. Well-Publicized Content > Every product has its own informative illustrative video, paired by podcasts from an academic subject matter. It worked.
  9. 9. Content and AdvertisingIt is easy to become media as it is to buy mediaMany major brands use advertising to drive target audience into deeper brand experiences through immersive content.
  10. 10. SAMPLES
  11. 11. Wrap Content Creatively Are you prepared for a zombie apocalypse?
  12. 12. TIPS AHOY: Provide a link to a relevant website in the ad Include social media links and calls-to-action in the ad (Twitter, Facebook, and so on) Include QR codes for mobile users that provide deeper information or special offers
  13. 13. Content and Events SOCIAL MEDIA CHANNELS  Connect to prospective attendees  Announce updates, programs, and event schedules  Send public or private invitations  Feature photos, posters, and presentations

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