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Facebook Lessons<br />Things I learned about Facebook in 2010<br />
Set Objectives<br />Your Facebook Account should have clear Objectives that:<br /><ul><li>Respond to a need               ...
Generate Interest
Help People
Make People Curious
Empower the community
Enjoy your community</li></li></ul><li>Content Strategy<br />Build a Content Strategy & a Publishing Plan!<br />
Choosing your friends <br /><ul><li>According to mutual interests & hobbies
According to your business objectives</li></li></ul><li>Moderation works best<br />           			In Facebook Messages     ...
This is not about you!<br />…It’s about your community!<br />Everything you post on Facebook should also be about the othe...
Use Groups<br />Groups make it easier to share info to target consumers & make conversation easier!<br />
Media is a must<br /><ul><li>Facebook Photos have a high Click-Through-Rate!
Videos are also a good way to interact.
Audio albums show common interests. </li></li></ul><li>Sharing personal stuff<br /><ul><li>People relate easier to persona...
Moderation in sharing personal stuff is crucial!
Share things that your community is interested in!</li></li></ul><li>Tagging people<br />Tagging few people in posts or  i...
Join the conversation<br />It’s wise to join the conversation people are having on your wall posts or on their wall<br />A...
DO’s on Facebook<br /><ul><li>Listen & Learn from your community
Generate Content for them not for you
Create relationships
Reward people
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Facebook Lessons 2010

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Facebook Lessons - How to use your Facebook account and Fan Page, Facebook Community Management

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Facebook Lessons 2010

  1. 1. Facebook Lessons<br />Things I learned about Facebook in 2010<br />
  2. 2. Set Objectives<br />Your Facebook Account should have clear Objectives that:<br /><ul><li>Respond to a need
  3. 3. Generate Interest
  4. 4. Help People
  5. 5. Make People Curious
  6. 6. Empower the community
  7. 7. Enjoy your community</li></li></ul><li>Content Strategy<br />Build a Content Strategy & a Publishing Plan!<br />
  8. 8. Choosing your friends <br /><ul><li>According to mutual interests & hobbies
  9. 9. According to your business objectives</li></li></ul><li>Moderation works best<br /> In Facebook Messages <br /> In Wall Posts <br /> In Likes <br /> In Tagging People <br />
  10. 10. This is not about you!<br />…It’s about your community!<br />Everything you post on Facebook should also be about the others: your community & friends!<br />
  11. 11. Use Groups<br />Groups make it easier to share info to target consumers & make conversation easier!<br />
  12. 12. Media is a must<br /><ul><li>Facebook Photos have a high Click-Through-Rate!
  13. 13. Videos are also a good way to interact.
  14. 14. Audio albums show common interests. </li></li></ul><li>Sharing personal stuff<br /><ul><li>People relate easier to personal stuff!
  15. 15. Moderation in sharing personal stuff is crucial!
  16. 16. Share things that your community is interested in!</li></li></ul><li>Tagging people<br />Tagging few people in posts or illustrations can make them feel special<br />Tagging a lot of people in some posts, illustrations and Facebook applications can make them feel spammed<br />
  17. 17. Join the conversation<br />It’s wise to join the conversation people are having on your wall posts or on their wall<br />Always make sure you have a relevant info to share on those wall posts or comments<br />
  18. 18. DO’s on Facebook<br /><ul><li>Listen & Learn from your community
  19. 19. Generate Content for them not for you
  20. 20. Create relationships
  21. 21. Reward people
  22. 22. Generate Useful Discussions
  23. 23. Get involved </li></li></ul><li>Facebook Community<br />A small but active community is worth more than a big inactive community!<br />
  24. 24. Manage your account<br /><ul><li>Use Lists & Groups to manage friends
  25. 25. Update your Status on a regular basis but don’t over do it
  26. 26. Try to get to know people you add on Facebook
  27. 27. Generate useful content & good conversations</li></li></ul><li>Test Constantly<br /><ul><li>Perform Tests with your community ></li></ul> > See what People respond to<br /><ul><li>Ask for your community’s opinion on various topics > > Create Polls
  28. 28. Empower them to make a choice > </li></ul> > Ask for their vote for your next logo / <br /> next post on your blog<br />
  29. 29. Moderate your Expectations<br />Don’t expect too much from your community!<br />Offer useful info without expecting something back!<br />
  30. 30. Facebook Approach<br />Focus on building relationships not marketing leads!<br />Use a tone of voice that will relate to most people in your community!<br />Help people but don’t let them take advantage!<br />Avoid conflicts!<br />
  31. 31. Facebook Landing Page 1<br />Facebook Pages are more interesting if you create a <br />Landing Page!<br />Landing Pages should always have:<br /><ul><li>A Strong Call To Action Button
  32. 32. Interesting AD Copy
  33. 33. Useful & Concise Info
  34. 34. More Info in Links</li></li></ul><li>Facebook Landing Page 2<br />Landing Pages are about:<br /><ul><li>Building Trust: Use a Testimonial
  35. 35. Getting Attention: Use Media: Photo /Video related to Ad Copy
  36. 36. Sharing: Use a Share Button</li></li></ul><li>Study & Measure<br />Fan Pages<br />Measure the way people prefer to interact : <br />Likes | Comments | Wall Post<br />Measure Media Preferences:<br />Video | Photos | Audio <br />Facebook Account<br />Use Goo.gl to measure clicks on your Links.<br />
  37. 37. Resources<br />Photo Resources<br />genius.com<br />bennychow.com<br />aestheticsofjoy.com<br />blog.kontera.com<br />bazaardesigns.com<br />officialpsds.com<br />netmaestro.co.nz<br />123-vector.com<br />underconsideration.com<br />facebookemoticons.biz<br />iphoneincanada.ca<br />

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