Audio albums show common interests. </li></li></ul><li>Sharing personal stuff<br /><ul><li>People relate easier to personal stuff!
Moderation in sharing personal stuff is crucial!
Share things that your community is interested in!</li></li></ul><li>Tagging people<br />Tagging few people in posts or illustrations can make them feel special<br />Tagging a lot of people in some posts, illustrations and Facebook applications can make them feel spammed<br />
Join the conversation<br />It’s wise to join the conversation people are having on your wall posts or on their wall<br />Always make sure you have a relevant info to share on those wall posts or comments<br />
DO’s on Facebook<br /><ul><li>Listen & Learn from your community
Generate useful content & good conversations</li></li></ul><li>Test Constantly<br /><ul><li>Perform Tests with your community ></li></ul> > See what People respond to<br /><ul><li>Ask for your community’s opinion on various topics > > Create Polls
Empower them to make a choice > </li></ul> > Ask for their vote for your next logo / <br /> next post on your blog<br />
Moderate your Expectations<br />Don’t expect too much from your community!<br />Offer useful info without expecting something back!<br />
Facebook Approach<br />Focus on building relationships not marketing leads!<br />Use a tone of voice that will relate to most people in your community!<br />Help people but don’t let them take advantage!<br />Avoid conflicts!<br />
Facebook Landing Page 1<br />Facebook Pages are more interesting if you create a <br />Landing Page!<br />Landing Pages should always have:<br /><ul><li>A Strong Call To Action Button
More Info in Links</li></li></ul><li>Facebook Landing Page 2<br />Landing Pages are about:<br /><ul><li>Building Trust: Use a Testimonial
Getting Attention: Use Media: Photo /Video related to Ad Copy
Sharing: Use a Share Button</li></li></ul><li>Study & Measure<br />Fan Pages<br />Measure the way people prefer to interact : <br />Likes | Comments | Wall Post<br />Measure Media Preferences:<br />Video | Photos | Audio <br />Facebook Account<br />Use Goo.gl to measure clicks on your Links.<br />