1. SOCIAL MEDIA
How to make it work for your business

2. Introductions
Name
Business/Organization

3. Most important things to remember
about is Social Media
 Engage, participate, share, interact, socialize
 Two way Communication

4. Who is Using Social Media and Who is
Using It
 Facebook-845 Million Monthly Active Users (Dec. 2011)
(US population is 313 million)
 Twitter-1 million tweets monthly
 My Space-62 Million worldwide monthly users (decline
from 130 Million monthly users in 2010)
 Friendster-75 million members (decline from150 million in
2010)
 Blogging-346 m global blog readers
 Ning-1.5 m Ning Networks/33 m registered users
 You Tube-13 m new monthly users/65,000 videos
uploaded daily
 Linked In-46 million members in 200 countries
 Flickr-3.2 million uploads in August

5. Demographics of Users
Facebook Twitter
55.7 % Female/44.3 %n Male 54.6 Female
45.4 Male
Age Male Female
14-20 23.5 22.2 42.3% are 30-49
21-29 30.7 28.3 41.5% are 18-29
30-44 25.5 25.1
45-54 10.4 12.1
13.7% 50-64
55-63 5 7.5 2.6% 65+
64+ 4 4.8
Source Advertising Age

6. Facebook
There is a HELP BUTTON

7. How to Use Facebook
There are two different types of
pages
1. Personal Page
2. Fan Page

8. Signing up for Facebook
Personal Page
Don’t forget to fill out all the
information
Will help people find you later
Business Page
• You can also create a page for your business after you create a personal page
• After you sign up, you will have options on how to find friends

9. Personal Pages-Feed
 Facebook home page
 List updates from your friends and fan pages
 You are the only person that sees this page
 Same regardless of original profile page or
timeline

10. Personal Pages-Feed
Notifications Status Updates You can change Application Your friends’
Friend Request Upload Pictures the way you view Notifications activities and
Messages and Videos your feed instant messaging
Notification Always on the
side

11. Customize what you see on your
Feed

12. Your Profile
Click here to see your profile

13. Profile Page-Wall
 This page is all about you and your activities
 Two types-Original or Wall and Timeline
 If you sign up today, your only option is
timeline
Access your Wall or timeline by
clicking your name on your feed

14. Profile Pages-Wall vs Timeline

15. Timeline’s New Features
Cover Photo
Highlighting a post on Timeline
Sort and view by date

16. Timeline-New Features-Life
Event

17. How Do I Find Friends-on
Facebook
 Search by name
 Click on People you
May Know
 Categorize by
“keywords”- pulls up
people based on
information they put in
their info section
 Look at your friends’
friends
 Email-When you sign
up

18. Use Facebook As…..

19. Fan Page
Notice How Profile
Changes

20. Fan Pages
Similarities Differences
 Fan Pages are only
 Feed and profile page Timeline Format
 Apps  Fans or Likes versus
 Highlight post Friends
 Admins-An admin has to
like a page before they can
be made an admin
 Admin Panel
 Offer /Events / Milestones
vs Life Event
 Advertising Page and
Promote Post
 Insights

21. Fan Pages-Admin Panel
You can hide panel
Promoting Post-must
have more than 400 likes

22. Fan Pages-Insights
Insight Panel Insights on
under Admin Panel Each Post

23. Fan Pages-Liking Other Fan
Pages
Like their Page and their
updates will show up in
your feed

24. Liking other pages makes
Sharing a Post easier
Click to Share and their post
will show up on your timeline
You can add commits

25. Another way to Share A Post
You can share Notice how facebook
on a Friend’s Page, a is being used
Group Page or a Fan Page

26. Searching on Facebook
Searching
Searching
for Fan
for Friends
Pages

27. Categorize Friends
Timeline
•Click on Friends
Old Version •Hover over Picture which brings up a
•Click on Friends
window, hover over “Friends” and choose
•Choose list or create a new one
from list or create a list

28. Facebook Status Updates
Status Update

29. Status Updates on Facebook

30. Posting with a Link

31. Posting with a Picture or Video
Add Photo
Upload photo
with post

32. Chatting on Facebook
Can only use on personal page
Chat

33. Create an Event versus Status
Update
Steps to Create Events
1. Make sure that you are using
Facebook under the correct Click to get on Home Page
account.
2. On Home page, click events
3. On event page, click “create Click Events
event” box
4. Fill out the form and don’t
forget to add a picture and a
link back to your website.
You can also list who you
want to invite
Click
Tip: Events will show up in
searches on facebook and
other search engines (i.e.
Google and bing)

34. Facebook Events

35. Fan Pages

36. How to Find Fans
 Advertising
 External Website

37. Finding Fans-External Website

38. How to Find Fans
 Advertising  Ask others to
 External Website promote your site
 Referrals/Ripple  Marketing
Effect Material
 E-newsletters  Use other social
 Business Cards media
 Stationary  Email
 Offer Rewards  Include in signature of email
 Promote it to
 Announcement email
your own Friends

39. Growing your Fan Base
Need to be signed
in as self to invite
Friends

40. Advertising on Facebook
• Create an ad campaign to
drive traffic and engagement
with your Website, Application,
or Facebook Page.
• Advanced Targeting Target by
age, gender, location, interests,
and more.
•Flexible Pricing Buy clicks
(CPC) or impressions (CPM).

41. Advertising on Facebook
Creating Targeting

42. Advertising on Facebook
 Paying

43. Promoting a Post
 Have to have
over 400 fans
 Can choose
price based on
impressions
 Can choose
Duration
 Not available
on every post

44. Privacy Settings
Control your Global
Privacy Settings
Control your privacy
settings per individual post

45. Tagging
Tagging
Pictures
Tagging
Updates
Managing How you are Tagged
(you will find the under Privacy Settings)

46. Applications
 Have to be administrator
 Have to start from fan page
 Application has to be Fan Page Friendly

47. How to Keep Fans Interested
 Post Regularly and make it interesting and
relevant but don’t over post
 Ask Questions to Encourage Interaction
 Ask for pictures to Encourage
Participation
 Applications-YouTube/Blogging
 Discussions
 Conduct Surveys and Polls
 Special Offers
 Click on “Likes”
 Share other Page’s content

48. What not to do:
 Don’t post inappropriate
comments and pictures
 Don’t post your every
move
 Don’t assume that it is
private
 Don’t forget you are a
page administer

50. Questions about Facebook

51. You Tube
Share your videos with friends, family, and the
world.
 Showcase Product-realtors, cars, hotel rooms,
attraction
 Presentations
 Instructional videos
 Embed video on your website

52. Sharing and Embedding Video

53. You Tube
Share your videos with friends, family, and the
world.
 Showcase Product-realtors, cars, hotel rooms,
attraction
 Presentations
 Instructional videos
 Embed video on your website
 Create a You Tube Channel

54. You Tube Channel
Catalogs your
videos
Catalogs other
videos on
YouTube
Can link from
your website or
Facebook

55. You Tube
Share your videos with friends, family, and the
world.
 Showcase Product-realtors, cars, hotel rooms,
attraction
 Presentations
 Instructional videos
 Embed video on your website
 Create a You Tube Channel
 Link it to Facebook and other social media-share
video on Facebook
 Engage other You Tube users by posting

56. Signing Up for You Tube
You will
need a
gmail/
Google
account

58. Flickr/istock
Photo management and
sharing
 Upload from your desktop, send by email, or camera phone.
 Edit Pictures-Get rid of red eye, crop a photo, or get creative with
fonts and effects!
 Organize-Use collections, sets, and tags to organize your photos
and videos.
 Share-Use groups and privacy controls to share your photos and
videos.
 Maps-Share where your photos and videos were taken, and see
photos and videos taken near you.
 Make Stuff-Cards, photo books, framed prints, Target pick up,
DVDs, etc.

59. How does Flickr Work
• Keywords
and Tags are
important
•Link from
website and
save space
on your
server
•Have to
have yahoo
account

60. Photos that you Can Use

61. iStock Photography

62. Twitter
Twitter is a free social networking
and micro-blogging service that
enables its users to send and
read messages known as tweets.
140 Characters but you include
links
Following/Followers

63. Business Applications for
Twitter
 Keep people informed-Media
 Get feed back-ask your followers what
they think about something
 Give advice: example pet store owner
could recommend a certain new dog
product
 Key: Be interesting and have a purpose
 Create multiple accounts

64. Tweet
Tip: Always include a link to your website.

65. Twitter Tips
 You can ask people to follow you
 Get followers by following others
 Retweet
 You can block people that have followed you
 Use @ sign to tag someone in your tweet
 You can use list to decrease the “noise”
 Don’t have anything to say? Share pictures

66. Blogger/BlogSpot
Communicates your message
Allows Feed Back
Other’s Opinions
Search Engine results
According to Source Small Business Trends
Website Bloggers have 55% more visitors to
their website.

67. Blogging Tips
 Blog Often-Put it on your to do list
 Analyze what you post
 Does it communicate your message
 Does it fit your purpose
 Is it useful information
 Stay on point
 Remember that your potential customer
are reading your blog
 Encourage Involvement-Cautiously
 Respond to Comments
 Make your blog readable-don’t go crazy
with fonts
 Make sure your blog is on your website
includes or is linked your blog on your
website
 Add Links
 Link back to a relevant page on your site
 Link to related articles
 Link to examples on your web site

68. Linked In
Social Media for Professionals
Great for Business to Business
Networking

69. Linked In
 Connect with colleagues
and professionals
 Improve your career
 Look for jobs
 Learn about the company
 Get advice-It is ok to link
to people that you don’t
know
 Find out about your
potential new employees

70. Overwhelmed?
 Let one outlet update other outlet
 Start with one at a time
 RSS feeds
 Netvibes
 Outlook
 Google Reader

71. Post Tweets to Facebook

72. RSS Feeds-Netvibes.com
Widgets
Twitter
Facebook
MySpace
Newspapers
Weather
Games
Shopping
Much, much,
more

73. RSS Feeds-Netvibes.com
Add
Content

74. RSS Feed-Outlook

75. RSS Feeds-Google Reader

76. Other Business Tools
Product
Reviews

77. Other Business Tools
Google Alerts
Google Analytics

78. Other Business Tools
E-Newsletter Doodle.com

79. Don’t Forget Website and Email

80. Remember:
 Build it and they
will not come
 Set it up and don’t
forget it
 Social Media is
interactive

81. Upcoming Seminars
 How to Work a Room
 Create a Website
 Public Relations 101
 Are you Prepared for an Emergenc

82. How to Find Me
Stephanie Wells
Anderson County Tourism Council
115 Welcome Lane
Clinton, TN 37716
865-457-4547
865-659-8687 Cell/Text
stephaniewells@yallcome.org
StephanieAileyWells
Facebook Fan Page-
www.facebook.com/AndersonCountyTourismCouncil
AndCoTourism
www.YouTube.com/visitac
www.flickr.com/photos/andersoncounty

83. You can find this Presentation
at
http://www.slideshare.net/andcotour